Over the years, Google has proved to be one of the most helpful search engines out there, especially to businesses and firms. Whether it is through their search engine metrics, their location-based search lists, or their secure online storage space, Google can help businesses in more ways than one. But, while these features are useful, they aren’t the main focus of this article. This one goes to those who want to have their products circulating the internet in a smart, time-efficient manner. Google has released many platforms solely dedicated to advertising products, websites, and online stores.
By the end of this article, you’ll have learned how you can use those platforms to your benefit.
One of the best ways to advertise your products is to focus on your website or your online shop. After you attract a client with an advertisement, you need to maintain their attention with a user-friendly, dynamic website. But there is more to it than that. Google’s Grow My Store analyzes your online store’s performance, assesses how your products are being perceived by the traffic on your site, and compares you to your competitors, giving you the upper hand once you take Google’s advice. How is that different from Google Analytics? Well, Grow My Store is retail-oriented. The assessment you’ll get and the solutions suggested will be based on the market you’re competing in, the research data Google has on the region, and the competitors in your retail category. The true benefit of Grow My Store lies in its ability to improve your website’s ranking on the search engine results pages (SERPs). If you have a strong website, according to Google’s metrics, you’ll guarantee a high place on the SERP.
One might argue that Google “technically” owns the internet. It owns Youtube and it’s the most commonly used search engine in the world, which means that Google determines which websites the users will likely visit. If you want to promote your products online, the smartest way is to do it through the people who control the online traffic flow. Through Google Ads, you can create campaigns, post ads, and more. The platform has unlimited potential, which is why marketing with Google Ads is the most obvious solution for most, if not all, businesses. Aside from the ad management features, Google Ads offers several ways through which you can showcase your advertisements and products.
The Smart Shopping Campaigns tool, for example, promotes your products, depending on where your potential customers spend most of their time online. Our advice when using Google Ads is to allocate a good budget, seek out the solutions, and trust the process. Google Ads also allows you to have control over the platforms on which your website or products will be featured, depending on whether or not you want to be associated with a certain keyword or search query.
After implementing a solution, any successful business starts carrying out the simple process of evaluating how effective it is. Luckily, Google Analytics delivers on its promise, providing accurate data and metrics for your websites, products, and applications, if you have any. Through Google’s insights, you can know how much time the average user spends on your website, how they got to your website in the first place, and whether or not they are interested in certain products more than others. Through the analytics platform, you can also assess the performance and effectiveness of your Google Ads. If your advertisements aren’t faring well the platform connects you to Google Solutions where you can find solutions to your problems. With a strong, streamlined website and attractive, carefully-crafted ads, you are guaranteed to be selling products in no time.
As you can see, these three tools provide pretty much everything you need to carry out an efficient online ad-campaign for your products. Through Grow My Store, you can develop your online shop, see customer preferences when it comes to products, and get a clear idea of where you stand. Google Ads then allows you to capitalize on your popular products and spread the word or focus on building awareness for less-popular products. To assess your overall performance, Google Analytics sifts through your website and your ads before giving you a detailed report of your status. To make the most out of these platforms, you need to keep in mind that building a better website is as important as advertising your products directly. After all, your website is where your potential customers will go to learn about your brand.