Market Your Business

What Your Mama Taught You About Customer Service

by Pat Weber April 25, 2011

Remember your mother’s advice when dealing with your customers. The pearls of wisdom from mom in those moments of comfort or nasty reprimands are worth recalling. In the late 1950’s television show “Father Knows Best,” the dad would often say, “go ask your mother.” Moms have the answers. Whether they are fact or fiction, their ...

See Your Business with New Eyes

Your business image is like a symphony orchestra. No single instrument determines an orchestra’s success or failure. Likewise, the image you project is not based on a single business card, brochure, or display, but on the total impression created by all these things and more. You can increase your sales by neutralizing the unspoken objections ...

Getting the Most From Your News Release

Getting your business, product or service promoted via news release is one of the best forms of advertising there is. But how do you catch the attention of busy editors and increase the odds that your news release will be published? A successful news release is better than free advertising. Editorial coverage of your company ...

The Power of Personal Notes

by Wanda Loskot April 25, 2011

A personal note to your customers can put you ahead of your competitors. Here’s why. The owner of a printing shop, asked me once how to get more referrals. To help her out I asked a few questions – among other things I wanted to know how does she keep in touch with her customers ...

What are My Rights Worth?

by Kim D. Blagg April 22, 2011

How to put a value on rights to your book. People generally have two major goals in mind when they choose to become a writer-to attain recognition and to generate income. One does not necessarily include the other. To be an author has long been considered a rather noble profession. While it has been said ...

Top 10 Lead Generation Mistakes (and how to avoid them)

By Doug Staneart, CEO of The Leader's Institute Boot Camp April 21, 2011

Below are The Top Ten Small Business Lead Generation Mistakes that Entrepreneurs Make (and How to Avoid Them). Folks say that “Experience is the best teacher,” but that is really only about half right. In fact, “Someone ELSE’S experience is the best teacher,” because they have already made those mistakes. Learn from them, and you get to ...

Do The Two-Step Marketing Dance

by J.T. Dunrite June 24, 2010

A very big factor in any successful marketing campaign is follow up. We’ll talk about follow up next week, but this week let’s get started with the first step of your campaign. First of all, lets remember that your marketing is an on-going process that includes many facets. Marketing helps you attract customers first, and ...

How Long Should An Email Proposal Be?

by Herman Holtz June 8, 2010

How to craft an email proposal that gets you the sale. It is not too practical to attempt to send an entire proposal, which would normally be 2,000 or more words, as an email. Nor should you send it, unsolicited and without prior arrangement, as an attachment for two reasons: 1. In these days of ...

Double Your Business in 30 Days

By Robert Imbriale June 4, 2010

How do you double your sales without increasing your costs? Look at why people buy. I know what you are thinking, here we go again, yet another promise of somebody trying to tell me how I can double my business. Is this yet another half-baked scam or could it be that it is possible to actually ...

Direct Sales Tips

By Regina Baker June 4, 2010

What makes a successful salesperson? As a direct salesperson, you serve a vital function in our society. You create a market for products. To be a good salesperson you must take pride in your profession, be it part-time or full-time. Below are eight sales tips to help you along in selling your products. 1. You ...

Calm Customers in 6 Quick Steps

from Eli Journals May 27, 2010

You can spend all your time finding new customers or you can spend a lot less time keeping your current customers happy. Here’s how you can calm even the crankiest of customers. You’ll work nine times harder attracting new business than you will retaining your current client list. That means you can’t afford to anger ...

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