Market Your Business

23 Ways to Creatively Market This Holiday Season

By Tim Parker October 30, 2022

Want to stay ahead of the competition this holiday season? Make sure potential customers think of you first by applying these 23 creative holiday marketing strategies. Standing out is tough. If you want to get people to your business this holiday season, you have to advertise. There are plenty of ways to make yourself known, ...

How to Craft a Guest Posting Strategy that Still Works

By Tim Parker September 30, 2022

Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today’s rules of guest posting here. You have a website. You want more people to know about your website. Your website is getting lost in ...

53 Low-Cost Ways to Promote Your Business

By Janet Attard September 30, 2022

Are you starting a business on a shoestring budget or need ways to stretch your small business marketing budget? Marketing a business doesn’t have to cost a lot. Here are 53 low-cost, high-impact methods to advertise and promote your business. Determining the best ways to advertise and promote your business can be an ongoing challenge. If your ...

How to Sell Yourself

By Tim Parker September 30, 2022

In very small businesses, the owner and business are one and the same. So, when you’re marketing your business, you’re really marketing yourself — but that isn’t easy for everyone. Here’s advice for getting better at selling yourself and your business. The smaller your business, the more you and your business are synonymous. People may ...

18 Ways to Find Customers

By Janet Attard September 30, 2022

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 18 time-tested strategies to help build your customer base. Finding customers is one of the most difficult challenges for startup ...

Best Business Holiday Card Ideas: Messages and Designs

Team ZenBusiness September 29, 2022

Christmas is coming. So is Thanksgiving, Hanukkah, and the New Year, too! Celebrate the holidays and build your business by sending greeting cards to your staff, customers, and professional associates. Read on to learn about business card message signatures and printed cards vs. electronic email cards. Business Holiday Card Ideas Why send business holiday cards? Sending ...

23 Tips for a Successful Business Blog

Corbett Barr September 28, 2022

To make your blog successful you have to do more than read blogging advice. You have to take action. Here are steps to follow. Blogging can be a great marketing tool. It can establish you as an expert, get your business found in search, and provide useful information for your customers and clients. But all ...

Identifying Your USP (Unique Selling Proposition)

by Corbett Barr September 15, 2022

What’s your unique selling proposition (USP)? To market your business effectively and win customers, you need to know how you differ from competitors, and why that difference is important. Deciding on a USP is possibly the most important decision you can make about your business. If you make your business stand apart from the crowd, ...

How Color Psychology Affects Your Sales

Team ZenBusiness September 1, 2022

Tiffany robin’s-egg blue, Barbie pink, and Cadbury violet have become so iconic that they’ve been registered as trademarks. Through these colors, the brands set themselves apart from competitors, attract customers, and send a clear message to their audience. How do colors affect the way your company is perceived? What emotions and moods do different hues ...

14 Tips for Turning Your Website Into a Sales Machine

By Janet Attard September 1, 2022

Your website can be designed to do your sales work for you. These 14 website tips can help you build a site your customers will buy from again and again. To get started, you want to think through the sales process from your customer’s standpoint. What are the different steps that the customer progresses through? On ...

50 Low-Budget Online Marketing Ideas Anyone Can Do