A consulting logo tells your potential clients that your company provides professional consultations and employs seasoned experts. If your ambition is to provide services to global brands, you absolutely need to have a flawless reputation and deep knowledge of the field you’re working in. With a good emblem, you’ll be able to bring these important qualities to spotlight.
What companies use?
The McKinsey & Company brand has a simple logo that gives off solid and confident vibes. In it, the brand name is written in a black font against white background. Clean and concise, the emblem is devoid of graphics and visual effects. The Boston Consulting Group logo features an abbreviation. It seems like blue letters on white background are flowing into each other, symbolizing a strong bond between the company and its clients. In the logo for Bain & Company, you can see a red arrow in the upper part of the circle that resembles a compass. It’s a smart way to show how the agency can help its clients make the right decision. Deloitte Consulting chose a text-based logo with a small green dot as its signature symbol. Nowadays, it’s a well-recognizable symbol for open possibilities.
How to choose the right elements?
Most of the time, consulting businesses gravitate towards minimalist designs. Companies give preference to abstract graphics and human silhouettes. Also, you can use the image of an animal that creates associations with the desired qualities and characteristics of your company. If a company was established by a celebrated consulting expert, the best thing you can do is to go for a text-based logo with a beautiful custom font.
How to choose the right colors?
When composing a color palette for your consulting emblem, use shades of black, grey, brown, blue, and green. Whichever hue you choose, make sure your design translates professionalism, transparency, and honesty. Those are the qualities which are essential to any consulting business.
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Consulting Business Resources