Register a Domain Name for Your Business Today

Why do I need a domain name?

A business domain name is the unique name claimed through a domain registrar to represent a company online. It can be used for a website, email address, or both. It’s also needed for a web hosting company to publish your website.

If you think your business will need a domain name, then it’s recommended that you get one immediately to protect against someone else purchasing it. ZenBusiness can secure your domain name and help ensure it aligns with your new business name.

How to Choose a Business Domain Name

Here are some great tips on choosing a good domain name for your business.

Use your brand name

Ideally, your domain name should sound exactly as your brand or company name or, at least, reflect it to some extent. Unfortunately, many of the domain names using popular words are already taken. If the name you use for your business uses a combination of popular words, chances are it’s taken, as well. Start doing your search and, if nothing shows as available to resonate with your brand, get creative. Slightly modify your brand name pronunciation, add your location, add action verbs and adjectives, and see if you can find more options available for registration.

Use industry-relevant words

You want to avoid associations with products and services that aren’t related to your industry. On the contrary, you want your customers to think that your website is what they’re looking for from the very moment they see your domain name. How do you achieve that? By using industry-specific keywords and phrases that would trigger your customers to think of your product or service. Make a list of words commonly used in your industry and use it complementarily to your brand name.

Keep it short and memorizable

If you want your customers to memorize the name of your business, you’ll probably try to use less words. The same applies to choosing a domain name. The fewer words you use, the better. Besides being easier to remember, a shorter domain is also more trustworthy. It’s especially true when it comes to customers who don’t know you yet and are doing their research online. Aim to keep your domain name within the range of 15 characters.

Simplify and make it easy to read

Although the desire to differentiate your business from the competition is a great idea, don’t try to be overly descriptive when choosing words for your domain name when it goes against its simplicity. Most of the time, your customers will be seeing your multi-word domain name as a single long word without capitalization or separation between words. If the words you use aren’t commonly used or too complicated, the domain name will be difficult to read and understand. Try to use simple words that when joined together can be easily distinguished as a phrase.

What if my domain name is unavailable?

If your preferred domain name is unavailable, there are several strategies you can try. Start by considering variations of the name, such as adding a relevant keyword, using a different extension (like .net, .co, or .biz), or abbreviating your brand name creatively. You could also explore purchasing the domain from its current owner through a domain broker or directly if their contact information is listed. Tools like WHOIS databases can help identify the owner. Alternatively, brainstorm entirely new names that align with your brand and are easy to remember. It’s crucial to ensure that any new domain name doesn’t infringe on trademarks or copyrights to avoid legal issues.

Where should I look for inspiration?

Finding inspiration for your domain name can start with your business name, products, services, or unique value proposition. Consider brainstorming keywords that describe your brand, industry, or target audience. Tools like domain name generators can spark creative ideas by combining relevant terms or suggesting catchy alternatives. You might also draw inspiration from customer feedback, cultural references, or wordplay to make your domain name memorable. Keep it simple, clear, and easy to spell while reflecting your brand’s identity. If your first choice is unavailable, variations or alternative extensions like .co, .shop, or .online might still align well with your business goals.

How long should it be?

Your business’s domain name should ideally be short, typically between 6 to 14 characters, to help ensure it’s easy to remember, type, and share. Shorter domain names are more user-friendly and less prone to errors when entered manually. However, it’s equally important that the domain name remains meaningful and relevant to your business. Avoid abbreviating excessively or sacrificing clarity just to keep it short. If a concise name isn’t available, prioritize creating a name that’s descriptive, branded, and straightforward over simply keeping it brief.

What other things should I consider?

While standing out from the competition is important, avoid being overly descriptive when selecting words for your domain name if it compromises simplicity. Remember that your domain name will usually be displayed as one continuous string of letters without capitalization or spaces, which can make multi-word combinations harder to read. If the words are too complex, uncommon, or awkwardly combined, it may confuse potential visitors and diminish your brand’s accessibility. Stick to simple, recognizable words that, when joined, are easy to distinguish and read as a phrase. Additionally, check for unintended meanings or misinterpretations when the words are combined, and ensure your domain is straightforward enough for your audience to type without mistakes.

Can I register a domain name with ZenBusiness?

Yes, we offer domain name registration services. You can search for available domain names on our website and register them through our platform.

How much does domain name registration cost?

Domain name registration costs $25 per year.

Can I transfer my existing domain to ZenBusiness?

Yes, you can transfer your existing domain to ZenBusiness. To initiate the transfer process, you’ll need to contact your current domain registrar and obtain the transfer authorization code.

Is domain privacy included in the registration fee?

Domain privacy is an additional service that costs $10 per year. It helps protect your personal information from being publicly displayed in the WHOIS database.

How long does domain registration take?

Domain registration is typically immediate, though in some cases, it can take 24 to 48 hours. The time may vary depending on the domain extension and the registrar’s policies.

Can I choose my own domain name?

Yes, you can choose your own domain name. However, it must be available for registration and not already taken by someone else.

Can I use my own domain name with ZenBusiness?

Yes, if you already have a domain name registered with another registrar, you can use it with ZenBusiness. During the domain connection process, ZenBusiness provides instructions on how to point your existing domain to our name servers.

Can I change my domain name after registration?

Once a domain name is registered, it cannot be changed. If you want to use a different domain name, you’ll need to purchase and register a new one.

Can I transfer my domain to another registrar?

Yes, you can transfer your domain to another registrar at any time. However, you’ll need to follow the transfer process set by the new registrar.

Is there a limit on the number of domains I can register with ZenBusiness?

There is no limit on the number of domains you can register with ZenBusiness. You can register as many domains as you need.

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