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PR Trends That Will Shape Your 2021 After Pandemic

Team ZenBusiness

Edward Bernays conceptualized two-way communication between brands and the public in his book Crystallizing Public Opinion. Did he imagine how this concept would evolve to create a seismic stir in PR trends and marketing methods? With traditional channels like radio, TV, and print media, the audience had limited means to share their opinions. Brands communicated their ...

9 Ways Your Mobile Devices Can Help Grow Your Business

Team ZenBusiness

My friends and colleagues sometimes tease me about how joined-at-the-hand my smartphone and I are—and don’t even get me started on how much my tablet has changed my life. As someone who once juggled three (count ‘em, three) separate smartphones, I’ve long been a believer in the value of mobile devices to help us do ...

7 Solid Strategies to Effectively Market Your Biotechnology Company

Team ZenBusiness

Promoting a biotech company can be more challenging than marketing a consumer product. For one, the typical target demographic for life science companies is highly-educated people who want facts and not fluff. Thus, you will need a marketing strategy that can establish your business’s credibility. Doing so can make you appear trustworthy and knowledgeable in ...

Top 7 Modern Marketing Techniques of 2021

Team ZenBusiness

Even groundbreaking products need exceptional marketing to succeed. New technology trends expand the scope & creativity of marketing practices. Brands that blend the latest technology trends with innovative marketing build a “one of a kind” presence. Technologies define how people interact with each other and with brands. With each technological evolution, a person’s way of ...

Top 5 Mobile App Marketing Trends in 2021 Every Marketer Should Be Aware Of

Team ZenBusiness

By Julia Rogers With 3.2 billion smartphone users worldwide, it’s no surprise that the mobile app industry is a multi-billion one. 21% of Millennials open an app at least 50 times a day. An average smartphone user accesses ten apps per day and 30 each month. No wonder the mobile app industry is expected to ...

How to Grow a 1-Person Business

Team ZenBusiness

By Robert J. Meloche I am the sole proprietor of a business that assists in the design process for a variety of manufactured products in the United States. I intend to remain the one and only employee of that business and to grow it. No, that’s not a contradiction in terms. Let me explain. I ...

3 Ways to Start an Online CBD Business

Team ZenBusiness

By Janet Romero Now that CBD (with less than 0.3% THC) is legal in all 50 states, the CBD industry is booming. While it finds its footing, now is a better time than ever to get in the game and make the extensive profits. With regulations still adjusting, the government is getting stricter with manufacturers ...

Starting Your Own SEO Business in 2021

Team ZenBusiness

By Michael Zhou Search Engine Optimization, or SEO, is an increasingly popular skill in 2021. Businesses of all sizes need to focus on SEO in order to grow and attract more visitors to their websites. If you have expertise with SEO, starting an SEO business is an excellent way to earn a living from it. ...

How to Boost Your Conversion Rates with Customer Journey Mapping

Team ZenBusiness

By Iryna Kandrashova Customers are the lifeblood and the driving force of your business. And knowing how to keep them happy can make or break your bottom line. However, the stats reveal that up to 80% of customers feel that retailers do not get them as individuals, which leaves them unhappy — and understandably so. ...

Pros and Cons of Using Blockchain in Digital Marketing

Team ZenBusiness

If you are keen or already in the field of cryptocurrency, you might have encountered a term called blockchain. We will talk about almost everything related to blockchain here and how it helps in a field like digital marketing. Let us now understand what the term blockchain actually means. What is Blockchain? Blockchain is a ...

How Luxury Startups Should Use Markups To Beat Their Competitors

Team ZenBusiness

As a new luxury brand owner, markup comes with several benefits to help your business find tremendous success. There are ways you can use the selling price of your luxury goods to your advantage and beat the already competitive market to gain more exposure, customers, and sales. Before we proceed, let’s define the term markup ...
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