Market Your Business

How to Use a Newsletter in Your Marketing Campaign

Team ZenBusiness December 13, 2021

Email newsletters are very effective digital marketing tools. There are plenty of effective ways to use them in your marketing campaign to convert visitors into buying customers. A study conducted by the Monetate Company found that email marketing is nearly 4.24% more effective in completing a sale compared to customers and sales generated by social media and ...

How To Optimize Adwords To Lower Cost Per Lead

Team ZenBusiness December 13, 2021

Now, more than ever, businesses must do more with less. Sales goals are increasing by 5 or 10 percent, while budgets are increasing only by 1 percent or remaining flat. Even companies with growing budgets are allocating budget dollars to new media to try different marketing tactics. SEM managers need to increase their efficiency and make ...

5 Ways To Sell To An Established Email List

Patrick Foster December 13, 2021

Email marketing is a crucial startup tool. Your email list is one of your biggest assets – are you using it right? Have you got what it takes to sell to these people? A shift in tone and strategy is required to convert passive readers into active customers. How can you get people to truly ...

7 Secrets To Successful E-Commerce Product Listings

Team ZenBusiness December 13, 2021

Every shopkeeper, from the smallest grocer to the largest supermarket, knows that how you present your produce matters. It’s the same for online merchants. Customers may not be able to handle your goods physically, but that only makes presentation more important. In e-commerce, product listings are both your store window and a sales assistant. Get ...

Which Online Advertising Platform Is Best for Your Small Business?

Team ZenBusiness December 13, 2021

Remember the days when advertising your business mostly just entailed calling up the Yellow Pages, or putting an advert in your local paper? Yes, it was expensive, and yes there were hardly any options available – but at least there was little confusion over what to do! Now though, there’s a vast array of options ...

10 Branding Hacks for Solopreneurs

Team ZenBusiness December 13, 2021

Solopreneurs are the stars of the momentum. Research shows that their popularity will rise in the following years. 20% of the workforce is expected to be represented by freelancers by 2020. Plus, considering that there are more and more people opening new businesses, this trend will not disappear anytime soon. So, becoming a solopreneur can bring a ...

Top 6 Most Effective Marketing Channels For B2C Businesses

Team ZenBusiness December 13, 2021

All businesses need an effective marketing strategy to bring in quality leads who then bring in profits. Therefore, most companies allocate a big percentage of their budget for marketing. But business marketing is an intricate matter that has to be done a certain way to fulfill its intended purpose. That’s why picking the right channel ...

5 Ways To Expand Your Customer Base

Team ZenBusiness December 13, 2021

No matter how good your product is, its appeal won’t matter if you don’t have customers buying it. Your customer base is one of the most important aspects of your business. To keep your business profitable, you need to retain your current customers while expanding your customer base to include new ones. Discover five ways ...

6 Killer Ways To Do Market Research On The Cheap

Team ZenBusiness December 13, 2021