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14 Ways to Make Your Sales Brochures Effective

By Janet Attard

How can you make your sales brochures more effective? How do you write copy that gets your business brochures, pamphlets and marketing flyers read and gets customers to respond? Use these 14 copywriting and brochure design tips to create and improve the sales literature you provide customers. If you’re planning to create a sales brochure ...

18 Ways to Find Customers

By Janet Attard

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 18 time-tested strategies to help build your customer base. Finding customers is one of the most difficult challenges for startup ...

3 Types of Content Your Business Needs to Share

Team ZenBusiness

When we’re talking about Digital Marketing, like your website, social media, email marketing, one of the main things you’re thinking about is content. You have to be sharing content. You have to be saying something. Let’s talk about what it is you need to be saying and where you’re going to get that content. Developing a ...

11 Tips for Successful Business Networking

By April Maguire

Want to make your business networking more effective? Use these 11 networking tips to build relationships that help bring in business. Business networking involves making connections not only with likely customers or clients, but also with other individuals who might refer business to you or mention your name in some positive way to people they ...

How to Make the Perfect Slogan

By Tim Parker

A slogan makes your brand more recognizable and memorable. It captures what’s appealing about your brand in a few words. Writing a catchy motto is easier than you think. Follow these steps to make your business slogan one that gets results. “A diamond is forever.” “Snap, Crackle, Pop.” “Finger lickin’ good.” “Because you’re worth it.” ...

How to Write Content for Your Brand: A Sample Company Blog

Team ZenBusiness

The idea of being “one-in-a-million” is ideal for characters in romantic comedies, but it’s not really a great way to think of your blog. However, unless you produce insightful content that reaches the right audience, that’s exactly what your blog will be: just one of millions of sites that no one visits. So, how do you ...

How to Keep Users Engaged with Your Mobile App

Team ZenBusiness

Mobile apps have become intrinsic to our lives. They are making life easier for us in more ways than one and their popularity is undeniable. Creating mobile apps makes fantastic business sense for brands and app developers, who want to capitalize on their surging popularity, drive visibility for their businesses and earn loads for money. But ...

3 Powerful Strategies to Differentiate Your Brand

Team ZenBusiness

Far too many small businesses and many larger businesses don’t really have a strategy. They don’t operate all that differently from the other firms in their industry. As a result, their ability to compete, to make profits, and even to survive is totally dependent on working hard every day to execute their non-differentiated business. Then, even ...

30 Tips to Improve Internet Advertising

Team ZenBusiness

Many small businesses are using search engine advertising but are sometimes reluctant to try Internet display advertising, particularly because some creative design work is required. Other businesses like to zero in on specific keywords with search engine advertising. However, I emphasize the key to advertising success is testing and experimenting, and if your Internet advertising is ...

5 Brilliant Content Marketing Big Brands Success Stories

Team ZenBusiness

Content marketers are coming up with new and innovative content marketing techniques every day. While 88% of marketers have acknowledged that they rely on content marketing, one thing is certain: not everyone has been successful doing so. A lot of brands still struggle with their content marketing. The question that arises here is- what are ...

Steps to Creating a Great Small Business Website

By Janet Attard

Creating a website for your small business involves many steps. From planning your layout and content all the way through to launching and marketing your completed site, these tips will help. You’ll need to take many steps to build a small business website. You must create the website design, determine what actions you want visitors ...
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