Market Your Business

Steps to Creating a Great Small Business Website

By Janet Attard March 2, 2023

Creating a website for your small business involves many steps. From planning your layout and content all the way through to launching and marketing your completed site, these tips will help. You’ll need to take many steps to build a small business website. You must create the website design, determine what actions you want visitors ...

8 Ways to Improve Your Email Marketing Results

By Janet Attard March 1, 2023

Email marketing is an inexpensive yet highly effective way to reach customers. Get the most from it by using these eight tips. Have you ever wished you had a magic wand that would send customers your way every time you waved it? Magic wands don’t exist, but there is a tool you can make work ...

36 Marketing Ideas for Small Business

By Janet Attard February 1, 2023

What are the best marketing ideas for a small business with a tight budget? These 36 cost-effective marketing methods will help you increase sales without spending a fortune. Small business owners know that marketing is the key to bringing in business and retaining clients. But how can you reach customers effectively — especially now — ...

Market Your Business: What Marketing Can’t Do for You

By Michele Pariza Wacek February 1, 2023

Marketing can help build your business, but it can’t solve all your problems. Here are five things marketing can’t do for you. I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. This post is about what marketing ...

8 Effective Marketing Hacks for Real Estate Agents

By Anurag Gupta January 1, 2023

As real estate agents, our biggest concern is to get our marketing strategies right. This will not only help us expand our presence in the real estate market but also enable us to gather more leads. The endless competition that we face and the new trends that keep popping in this industry can be quite nerve-wracking. Managing ...

Marketing Definition: What Can Marketing Do for Your Small Business?

By Michele Pariza Wacek January 1, 2023

In this two-part series on what marketing can and cannot do for you, find out what you should expect from your marketing efforts. I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive. ...

7 Ways Your Small Business Can Capitalize on This Peak Holiday Season

Team ZenBusiness December 1, 2022

For retailers, the most wonderful time of the year is also one of the busiest. To ensure your business is making the most of this peak holiday season, there are a few steps you can take to prepare ahead of time. Here are some eBay tips to help you optimize your business this holiday season. ...

How to Use Social Media to Get Sales This Holiday Season

By Tim Parker December 1, 2022

Social media marketing is a great way to sell more during the holidays. Here are eight ways you can put social media to work for you this holiday shopping season — and why it’s important to do so. We live in a world where social media has to be part of your marketing in some ...

Business Cards – 12 Common Mistakes to Avoid

By Patricia Schaefer November 1, 2022

Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card works hard for you by ...

15 Power Tips and Tools for Prospecting Small Business Owners

Team ZenBusiness November 1, 2022

Business prospecting may seem like a daunting task. You know that it’s essential, but you just don’t know where to start. The good news is that prospecting for small business owners selling B2B (business to business) isn’t as hard as it seems. Here are some power tips and sales strategies for selling to business owners. Prospecting ...

How to Turn Holiday Shoppers into Year-Round Customers

By Elizabeth Fels November 1, 2022

Right now your holiday shoppers are visiting your website, social media pages, and store. In just a few short weeks, though, the holiday shopping will be over, but you can get those holiday shoppers back and turn them into loyal, year-round customers with these tips. For many retail and specialty shops, the mad shopping scramble ...

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