Market Your Business

10 Cheap Ways to Create a Professional Marketing Impression

By Stacy Karacostas September 1, 2023

Whether you’re launching a business, event, or a new product, you have to give the impression you know what you’re doing from the get-go. Otherwise, no one is going to spend their hard-earned dollars with you. Here are 10 ways you can create a professional marketing image on the cheap. I was recently talking with ...

How to Drive Sales by Advertising in Magazines

By Bob Adams September 1, 2023

Over the last 10 years or so, “print” has become something of a nasty word among those advertisers clamoring to be a part of the digital land rush. Lost in the hype about social media buys and online presence, though, is the fact that old-fashioned magazine advertising still works. Related: The Secrets to Effective Magazine Advertising ...

How to Market Your Business with Email

By Tim Parker August 1, 2023

Email marketing is one of the best ways to reach your customers. Not only is it more effective than some marketing methods, but it’s also less expensive. Here’s how you can successfully use email marketing to reach prospects and customers. The results are in, and an old favorite that was largely written off by small ...

Tips for Creating Your Unique Selling Proposition

By Steve Strauss August 1, 2023

“USP” stands for unique selling proposition, a term coined by famous ad man Rosser Reeves. A USP is that one unique, identifiable difference that sets your business apart from everyone else. What is distinct about your business, why is that important, and what does that mean to potential customers? That is what is supposed to be ...

How A.I. Can Help Small Businesses

By Team ZenBusiness July 2, 2023

In today’s fast-paced business landscape, small businesses are constantly seeking innovative ways to gain a competitive edge. One technology that holds immense potential is artificial intelligence (AI). AI has the ability to streamline operations, enhance decision-making, and improve customer experiences. In this article, we’ll explore how AI can help small businesses achieve growth and success. ...

20 Marketing Tasks You Can Do in 10 Minutes or Less

By Team ZenBusiness July 1, 2023

Being your own boss can be great, but finding the time to do everything that needs to be done can certainly be a hassle. The good news is, if you can spare as little as 10 minutes a day, you can manage to squeeze in at least one marketing task that will help keep your ...

Small Business Content Marketing Tips

By Janet Attard June 1, 2023

Content marketing is one marketing tool that can help new customers find your business and establish the value of your product or service at the same time. Here’s how you can put content marketing to work for your business. Most people think of content marketing as a promotional activity that’s relatively new, but other than ...

Home Business Marketing Tips

By Janet Attard June 1, 2023

Need customers for your home business? Wondering what successful home businesses do that you’re not doing? Here are several suggestions to help you promote your business more effectively. You had high hopes when you started your home business. You figured you’d get all the business you need for your fledgling startup by posting on your Facebook page ...

Top 3 Tips to Becoming a Successful Mompreneur

By Rachel Katz-Galatt May 1, 2023

Oh, the trials and tribulations of being an entrepreneur while also being a mom — a.k.a., a mompreneur! Starting and running a business while starting and running a family certainly takes certain traits — persistence, passion, flexibility (lots of it!), and the ability to juggle. Sounds like an ad for the circus… don’t laugh, in ...

Six Summertime Survival Tips for Work-at-Home Moms

By Jill Hart and Diana Ennen May 1, 2023

The kids are out of school and you hear the pool calling your name… but your home business still needs as much of your attention as ever. Here are six tips work-at-home moms and dads can use to keep their businesses running smoothly over the summer months. Summer is one of the most difficult seasons ...

Publicity: 7 Ways to Get Publicity This Summer

By Leslie Hamp April 30, 2023

While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead and give them what they’re looking for. Here are seven publicity ideas you can use to tie into summer events in your community. In June, July, and August, reporters are more ...

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