Market Your Business

How to Craft a Guest Posting Strategy that Still Works

By Tim Parker September 30, 2022

Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today’s rules of guest posting here. You have a website. You want more people to know about your website. Your website is getting lost in ...

How to Sell Yourself

By Tim Parker September 30, 2022

In very small businesses, the owner and business are one and the same. So, when you’re marketing your business, you’re really marketing yourself — but that isn’t easy for everyone. Here’s advice for getting better at selling yourself and your business. The smaller your business, the more you and your business are synonymous. People may ...

14 Tips for Turning Your Website Into a Sales Machine

By Janet Attard September 1, 2022

Your website can be designed to do your sales work for you. These 14 website tips can help you build a site your customers will buy from again and again. To get started, you want to think through the sales process from your customer’s standpoint. What are the different steps that the customer progresses through? On ...

50 Low-Budget Online Marketing Ideas Anyone Can Do

Team ZenBusiness September 1, 2022

The key to any successful business is to make money. You may want to change the world, but if you own a business, you still need to make money while you’re doing it. In order to do that, however, you need customers, and to get your customers, you need to market and promote your business. ...

23 Ways to Creatively Market This Holiday Season

By Tim Parker September 1, 2022

Want to stay ahead of the competition this holiday season? Make sure potential customers think of you first by applying these 23 creative holiday marketing strategies. Standing out is tough. If you want to get people to your business this holiday season, you have to advertise. There are plenty of ways to make yourself known, ...

Marketing Plan: 10 Components You Should Include in Your Marketing Plan

By Michael Fleischner September 1, 2022

A marketing plan is the first step in creating a successful marketing program for your new business. Fortunately, it doesn’t have to be complicated in order to work. Here are the ten basic components of a marketing plan. You started a company and now you’re thinking about developing a marketing program. You need to begin ...

11 Tips for Successful Business Networking

By April Maguire September 1, 2022

Want to make your business networking more effective? Use these 11 networking tips to build relationships that help bring in business. Business networking involves making connections not only with likely customers or clients, but also with other individuals who might refer business to you or mention your name in some positive way to people they ...

7 Ways Your Small Business Can Capitalize on This Peak Holiday Season

Team ZenBusiness August 31, 2022

For retailers, the most wonderful time of the year is also one of the busiest. To ensure your business is making the most of this peak holiday season, there are a few steps you can take to prepare ahead of time. Here are some eBay tips to help you optimize your business this holiday season. ...

5 Fatal Sales Mistakes to Avoid

By Janet Attard August 27, 2022

Is your small business selling as much as you should be? If you’re missing your sales goals, you or your employees may be making one or more of these five fatal sales mistakes. You’ve got a great product or service. It’s a bit pricey, but there is a market for what you sell. In fact, ...

53 Low-Cost Ways to Promote Your Business

By Janet Attard August 4, 2022

Are you starting a business on a shoestring budget or need ways to stretch your small business marketing budget? Marketing a business doesn’t have to cost a lot. Here are 53 low-cost, high-impact methods to advertise and promote your business. Determining the best ways to advertise and promote your business can be an ongoing challenge. If your ...

Leverage Your Local Marketing Channels

Team ZenBusiness July 14, 2022

Marketing is a big, vague word that can either make your head spin or give you heart emoji eyes. Every business has a different relationship with marketing — and that’s totally ok! We create and follow our content marketing plan using the content available to us. Whether or not you enjoy working on and delegating marketing tasks, you should ...

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