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Business Cards – 12 Common Mistakes to Avoid

By Patricia Schaefer

Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card works hard for you by ...

15 Power Tips and Tools for Prospecting Small Business Owners

Team ZenBusiness

Business prospecting may seem like a daunting task. You know that it’s essential, but you just don’t know where to start.  The good news is that prospecting for small business owners selling B2B (business to business) isn’t as hard as it seems. Here are some power tips and sales strategies for selling to business owners. Prospecting ...

How to Turn Holiday Shoppers into Year-Round Customers

By Elizabeth Fels

Right now your holiday shoppers are visiting your website, social media pages, and store. In just a few short weeks, though, the holiday shopping will be over, but you can get those holiday shoppers back and turn them into loyal, year-round customers with these tips. For many retail and specialty shops, the mad shopping scramble ...

How to Craft a Guest Posting Strategy that Still Works

By Tim Parker

Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today’s rules of guest posting here. You have a website. You want more people to know about your website. Your website is getting lost in ...

53 Low-Cost Ways to Promote Your Business

By Janet Attard

Are you starting a business on a shoestring budget or need ways to stretch your small business marketing budget? Marketing a business doesn’t have to cost a lot. Here are 53 low-cost, high-impact methods to advertise and promote your business. Determining the best ways to advertise and promote your business can be an ongoing challenge. If your ...

How to Sell Yourself

By Tim Parker

In very small businesses, the owner and business are one and the same. So, when you’re marketing your business, you’re really marketing yourself — but that isn’t easy for everyone. Here’s advice for getting better at selling yourself and your business. The smaller your business, the more you and your business are synonymous. People may ...

18 Ways to Find Customers

By Janet Attard

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 18 time-tested strategies to help build your customer base. Finding customers is one of the most difficult challenges for startup ...

23 Ways to Creatively Market This Holiday Season

By Tim Parker

Want to stay ahead of the competition this holiday season? Make sure potential customers think of you first by applying these 23 creative holiday marketing strategies. Standing out is tough. If you want to get people to your business this holiday season, you have to advertise. There are plenty of ways to make yourself known, ...

Best Business Holiday Card Ideas: Messages and Designs

Team ZenBusiness

Christmas is coming. So is Thanksgiving, Hanukkah, and the New Year, too!   Celebrate the holidays and build your business by sending greeting cards to your staff, customers, and professional associates. Read on to learn about business card message signatures and printed cards vs. electronic email cards. Business Holiday Card Ideas Why send business holiday cards? Sending ...

23 Tips for a Successful Business Blog

Corbett Barr

To make your blog successful you have to do more than read blogging advice. You have to take action. Here are steps to follow. Blogging can be a great marketing tool. It can establish you as an expert, get your business found in search, and provide useful information for your customers and clients. But all ...

Identifying Your USP (Unique Selling Proposition)

by Corbett Barr

What’s your unique selling proposition (USP)? To market your business effectively and win customers, you need to know how you differ from competitors, and why that difference is important. Deciding on a USP is possibly the most important decision you can make about your business. If you make your business stand apart from the crowd, ...
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