Market Your Business

Marketing Plan: 10 Components You Should Include in Your Marketing Plan

By Michael Fleischner August 4, 2022

A marketing plan is the first step in creating a successful marketing program for your new business. Fortunately, it doesn’t have to be complicated in order to work. Here are the ten basic components of a marketing plan. You started a company and now you’re thinking about developing a marketing program. You need to begin ...

53 Low-Cost Ways to Promote Your Business

By Janet Attard August 4, 2022

Are you starting a business on a shoestring budget or need ways to stretch your small business marketing budget? Marketing a business doesn’t have to cost a lot. Here are 53 low-cost, high-impact methods to advertise and promote your business. Determining the best ways to advertise and promote your business can be an ongoing challenge. If your ...

How to Write Content for Your Brand: A Sample Company Blog

By Bob Adams July 1, 2022

The idea of being “one-in-a-million” is ideal for characters in romantic comedies, but it’s not really a great way to think of your blog. However, unless you produce insightful content that reaches the right audience, that’s exactly what your blog will be: just one of millions of sites that no one visits. So, how do you ...

Word of Mouth Marketing: 22 Strategies for Small Business

By Janet Attard July 1, 2022

Word of mouth marketing is an effective and inexpensive way to advertise, attract and win over customers. When others talk positively about your business, it builds name recognition and trust that lead to sales. Here are 22 word of mouth marketing strategies that work for small business. What is word of mouth marketing? Word of ...

Publicity: 7 Ways to Get Publicity This Summer

By Leslie Hamp June 1, 2022

While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead and give them what they’re looking for. Here are seven publicity ideas you can use to tie into summer events in your community. In June, July, and August, reporters are more ...

10 Easy Ways to Make Your Flyer Stand Out

By Karen Saunders June 1, 2022

You don’t need to spend a lot of money to make flyers that get attention. A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers “pop.” ...

Boost Sales During Summer Slowdowns with These Tips

By April Maguire June 1, 2022

Most businesses face a sales slump during the summer months. These seven ideas can help you bring in more customers during slow months and combat seasonal income fluctuations. Families might love summer because it means time off from school and long weekends at the beach. However, small business owners are less likely to appreciate this ...

14 Ways to Make Your Sales Brochures Effective

By Janet Attard May 1, 2022

How can you make your sales brochures more effective? How do you write copy that gets your business brochures, pamphlets and marketing flyers read and gets customers to respond? Use these 14 copywriting and brochure design tips to create and improve the sales literature you provide customers. If you’re planning to create a sales brochure ...

18 Ways to Find Customers

By Janet Attard May 1, 2022

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 18 time-tested strategies to help build your customer base. Finding customers is one of the most difficult challenges for startup ...

3 Types of Content Your Business Needs to Share

Team ZenBusiness April 18, 2022

When we’re talking about Digital Marketing, like your website, social media, email marketing, one of the main things you’re thinking about is content. You have to be sharing content. You have to be saying something. Let’s talk about what it is you need to be saying and where you’re going to get that content. Developing a ...

11 Tips for Successful Business Networking

By April Maguire April 4, 2022

Want to make your business networking more effective? Use these 11 networking tips to build relationships that help bring in business. Business networking involves making connections not only with likely customers or clients, but also with other individuals who might refer business to you or mention your name in some positive way to people they ...

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