How to Use Social Media to Get Sales This Holiday Season
Team ZenBusiness December 1, 2024
Social media marketing is a great way to sell more during the holidays. Here are eight ways you can put social media to work for you this holiday shopping season — and why it’s important to do so. We live in a world where social media has to be part of your marketing in some ...
15 Postcard Marketing Mistakes
Postcard marketing is the least expensive form of direct mail marketing. Make your postcard marketing campaign successful by avoiding these 15 common mistakes often seen in direct mail campaigns. Marketing with postcards has long been an affordable way for many types of businesses to reach their customers. My veterinarian, for instance, always sends postcards with ...
When to Rebrand: 7 Signs It’s Time to Change Your Business
Do you ever feel as though your brand isn’t doing as well as it should? Rebranding is a big challenge and requires a lot of time, so it’s best to be sure before commencing the process. Rebranding can have many benefits, including reaching out to a new audience and helping ensure your brand is more ...
Top Tips for the 12 Days of Holiday Marketing
Team ZenBusiness November 1, 2024
The holiday season is one of the most festive — and busy — times of the year, and it offers businesses a golden opportunity to connect with customers in meaningful, memorable ways. For small businesses, a well-thought-out “12 days of Christmas marketing” campaign can boost sales, enhance brand loyalty, and spread holiday cheer. And we ...
How to Create a Professional Brand Identity
Just like your views, habits, and beliefs make up your unique personality, brand identity is a “secret ingredient” that distinguishes your company from multiple competitors, and it includes various brand assets such as logos and design templates. What is brand identity? What does it have in common with design? How do you create a memorable ...
Choosing the Right Website Color Palette
For many customers, color is the key motive behind a purchase. As an entrepreneur, you need to use the power of colors to drive users to your blog, online store, or landing page. In this article, we’ll reveal why you need to study the psychology of colors, how color perception depends on age and gender, ...
8 Great Examples of a Personal Domain Name in Action
Team ZenBusiness October 9, 2024
Having a personal domain name can be a great resource. Whether or not you’ve bought a domain that is your actual name, there are a lot of different reasons to do so. Even if you have a hard last name to spell (something like Guillebeau) you can use your personal domain name as a living, breathing ...
5 Ways to Sell to an Established Email List
Team ZenBusiness October 1, 2024
Email marketing is a crucial startup tool. Your email list is one of your biggest assets — are you using it right? Have you got what it takes to sell to these people? A shift in tone and strategy is required to convert passive readers into active customers. How can you get people to truly ...
How to Write Motivational Copy that Sells
Who hasn’t written advertising copy that we thought was great, only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money-back guarantee. It got you up and moving, so why did your customers turn their heads? The reason is ...
Boost Potential: Ask Customers Why They Didn’t Buy
Want to know how you can get more sales? Ask the people who aren’t buying from you. Learn how to increase your customer base and build your business. As I look at my calendar, I see that many retailers are preparing to attend another buyer’s market. However, many retailers forget to ask themselves one question ...
7 Small Business Marketing Tips
Team ZenBusiness September 30, 2024
Here are seven low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t advertise like a big business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales… now. One way ...
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