Category Archives: Market your Business

Create a Competitive Advantage That Gets Your Customers’ Attention

How can you stand out from competitors? To attract customers you need to identify and promote an attention-getting competitive edge. Here’s how to do it.  You need a competitive edge to get attention from customers  and to get them to buy from you instead of your competitors. But, how can you make your company seem …

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August 11, 2021

How To Make Email Marketing Work for Your Small Business or Non-Profit

Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups.  According to a study by Litmus, email …

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Boost Sales During Summer Slowdowns with These Tips

Most businesses face a sales slump during the summer months. These seven ideas can help you bring in more customers during slow months and combat seasonal income fluctuations. Families might love summer because it means time off from school and long weekends at the beach. However, small business owners are less likely to appreciate this …

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How to Make Your Small Business Look Bigger

Small businesses have many advantages over large corporations, but they can still benefit from taking steps to make themselves look a little more like big businesses. Here are 9 ways to make your small business look bigger.  There are plenty of reasons a small business is often more attractive to customers than their corporate giant …

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How to Attract Repeat Business

Wondering how to get repeat business? Getting customers to come back and buy from you again is the key to success. Here are four areas you should address to create customer loyalty. Regardless of the size of your business, you rely on repeat customers to survive. What if Apple only sold one iPhone to each …

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How to Get Customers to Buy More

Increasing the average order size is a way to increase profits without increasing marketing costs. Get existing customers to buy more by using these six tips to increase your average sale. Increased revenue may come where you least expect it: from your current customer base. While attempting to attract new buyers is a tried-and-true method …

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How to Generate Content Ideas

How can you come up with enough content ideas to keep your website fresh and visitors coming back? Finding topics to write about is easier than you think. Here are 13 tips that can help you generate new content ideas for your website on an ongoing basis. What does content have to do with website …

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How to Win Back Lost Customers

Winning back lost customers and getting them to buy again can give your sales a nice boost. And sometimes it is surprisingly simple to do, even when they haven’t made a purchase in months or years. Here are seven things you can do to regain those lost customers. Lost customers are a fact of life …

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How to Write the Best Email Subject Lines

What are the best subject lines to get your emails opened? An attention-grabbing email subject line is the key to getting your prospect to open your email. The more subscribers who open your emails, the more exposure you’ll get for your products, services, or website. Here are four subject line best practices to get your …

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