Team ZenBusiness July 1, 2024
Print advertising isn’t dead! Don’t let anybody tell you that print is dead. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail. Here’s why these old-school media still matter and ...
Capturing your website’s visitors’ email addresses is one of the smartest things you can do to create new customers. Why? Because if they give it to you (also known as opting-in), then you begin to create an email list of people giving you permission to contact them again. Down the road, you can use this list ...
Team ZenBusiness June 28, 2024
Networking events can be a great source of ideas for how to grow your business. In fact, they can offer you so many new ideas that you can’t keep up with them all. Here are five steps to help you make the most of business networking events. The cool thing about having your own business ...
Team ZenBusiness June 20, 2024
Why do you need a call to action, and how do you write one that gets more of your customers to click, call, or buy? Here’s how to get customers to act now. Is your website losing sales and leads because you don’t have a call to action on your pages? Web pages that look ...
Team ZenBusiness June 13, 2024
Statistics show that less than one-third of all website traffic comes from direct visits, from those users who have a specific reason for typing in a URL and a specific goal once they reach the website. The majority of traffic coming to your website will actually be indirect traffic. This can be anything from referral ...
Team ZenBusiness June 1, 2024
Here are nine ways to improve the pulling power of your next brochure. Sure, the letter is the most important element in any direct mail package. But don’t forget the brochure. It’s important, too! Whether you call it a brochure, circular, or flyer, make sure it’s doing its job — laying out all of the ...
Is your big new idea a winner or a loser, and how do you know? Oh, sure, you have good instincts, and maybe your spouse has told you that you better run with this one, but the smart entrepreneur knows that gut instincts and a small sample are not the kind of research you can, ...
Team ZenBusiness May 1, 2024
Should you advertise your business in the newspaper or a local magazine? Print advertising can still be effective — if you use these six tips. In the not-so-distant past, running an ad (or a series of them) in the local newspaper was a staple of local business marketing. Now, with the decline of printed newspaper ...
You can turn occasional buyers into loyal customers with a membership program for your business. Here’s how. Not long ago, my wife and I closed down a bank account that we had not used in many years. I had tried to persuade my wife for many years that we needed to close the account because ...
Team ZenBusiness April 1, 2024
Here are some advertising and copywriting tips to help your small business sell big. What makes your ads, sales letters, websites, and other marketing materials as hard-hitting and sure-selling as possible? Certainly, you must start with a product or service that delivers genuine benefits and authentic value to your customers and prospects. And each individual ...
Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program’s effectiveness and profitability. The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique ...
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