Market Your Business

7 Ways Your Small Business Can Capitalize on This Peak Holiday Season

Team ZenBusiness December 1, 2022

For retailers, the most wonderful time of the year is also one of the busiest. To ensure your business is making the most of this peak holiday season, there are a few steps you can take to prepare ahead of time. Here are some eBay tips to help you optimize your business this holiday season. ...

How to Use Social Media to Get Sales This Holiday Season

By Tim Parker December 1, 2022

Social media marketing is a great way to sell more during the holidays. Here are eight ways you can put social media to work for you this holiday shopping season — and why it’s important to do so. We live in a world where social media has to be part of your marketing in some ...

Business Cards – 12 Common Mistakes to Avoid

By Patricia Schaefer November 1, 2022

Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card works hard for you by ...

15 Power Tips and Tools for Prospecting Small Business Owners

Team ZenBusiness November 1, 2022

Business prospecting may seem like a daunting task. You know that it’s essential, but you just don’t know where to start. The good news is that prospecting for small business owners selling B2B (business to business) isn’t as hard as it seems. Here are some power tips and sales strategies for selling to business owners. Prospecting ...

How to Turn Holiday Shoppers into Year-Round Customers

By Elizabeth Fels November 1, 2022

Right now your holiday shoppers are visiting your website, social media pages, and store. In just a few short weeks, though, the holiday shopping will be over, but you can get those holiday shoppers back and turn them into loyal, year-round customers with these tips. For many retail and specialty shops, the mad shopping scramble ...

23 Ways to Creatively Market This Holiday Season

By Tim Parker October 30, 2022

Want to stay ahead of the competition this holiday season? Make sure potential customers think of you first by applying these 23 creative holiday marketing strategies. Standing out is tough. If you want to get people to your business this holiday season, you have to advertise. There are plenty of ways to make yourself known, ...

How to Craft a Guest Posting Strategy that Still Works

By Tim Parker September 30, 2022

Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today’s rules of guest posting here. You have a website. You want more people to know about your website. Your website is getting lost in ...

53 Low-Cost Ways to Promote Your Business

By Janet Attard September 30, 2022

Are you starting a business on a shoestring budget or need ways to stretch your small business marketing budget? Marketing a business doesn’t have to cost a lot. Here are 53 low-cost, high-impact methods to advertise and promote your business. Determining the best ways to advertise and promote your business can be an ongoing challenge. If your ...

How to Sell Yourself

By Tim Parker September 30, 2022

In very small businesses, the owner and business are one and the same. So, when you’re marketing your business, you’re really marketing yourself — but that isn’t easy for everyone. Here’s advice for getting better at selling yourself and your business. The smaller your business, the more you and your business are synonymous. People may ...

18 Ways to Find Customers

By Janet Attard September 30, 2022

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 18 time-tested strategies to help build your customer base. Finding customers is one of the most difficult challenges for startup ...

Best Business Holiday Card Ideas: Messages and Designs

Team ZenBusiness September 29, 2022

Christmas is coming. So is Thanksgiving, Hanukkah, and the New Year, too! Celebrate the holidays and build your business by sending greeting cards to your staff, customers, and professional associates. Read on to learn about business card message signatures and printed cards vs. electronic email cards. Business Holiday Card Ideas Why send business holiday cards? Sending ...

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