ZENBUSINESS BLOG

Decorating Your Logo for Halloween: 5 Tips and Top 10 Icons

Team ZenBusiness October 1, 2024

Holidays are a good chance to draw attention to the brand, strengthen the emotional relationship with customers, and increase sales. Renewing your logo, the company’s most recognizable symbol, is a visual tool for achieving these goals. We’ve prepared a complete guide on adapting your logo for Halloween, including some useful tips and creative ideas. Why ...

17 Customer Service Tips to Make Your Business Stand Out

Team ZenBusiness October 1, 2024

Excellent customer service will make your business stand out. These 17 customer service tips can increase customer satisfaction, build client loyalty, and lead to referrals, recommendations, and more sales. Providing excellent customer service is one of the most important keys to small business success. Whether your business competes with large national concerns or with local ...

Becoming the Best Place to Work

Team ZenBusiness October 1, 2024

ZenBusiness has won Austin American-Statesman’s Top Workplaces awards in the Purpose and Values, Compensation and Benefits, Leadership, Work-Life Flexibility, and Innovation categories for 2023. To help your business become a better place to work, follow this five-step model. The United States has changed dramatically over the past five years. Things like the pandemic and the ...

5 Ways to Sell to an Established Email List

Team ZenBusiness October 1, 2024

Email marketing is a crucial startup tool. Your email list is one of your biggest assets — are you using it right? Have you got what it takes to sell to these people? A shift in tone and strategy is required to convert passive readers into active customers. How can you get people to truly ...

How to Write Motivational Copy that Sells

Team ZenBusiness October 1, 2024

Who hasn’t written advertising copy that we thought was great, only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money-back guarantee. It got you up and moving, so why did your customers turn their heads? The reason is ...

Boost Potential: Ask Customers Why They Didn’t Buy

Team ZenBusiness October 1, 2024

Want to know how you can get more sales? Ask the people who aren’t buying from you. Learn how to increase your customer base and build your business. As I look at my calendar, I see that many retailers are preparing to attend another buyer’s market. However, many retailers forget to ask themselves one question ...

8 Tips for Finding Angel Investors

Team ZenBusiness October 1, 2024

One of the most daunting aspects of starting a business is finding others who believe in your dream — and can provide the capital and know-how to help you achieve it. Learn insider tips on how to find angel investors from one of America’s legendary start-up successes, the co-founder of Earth’s Best Baby Foods. Angel ...

Choosing a Credit Card for Your Business

Team ZenBusiness October 1, 2024

Which credit card should you get for your small business? There are many credit card brands and many options to consider within individual brands. Here are things to consider before choosing your small business credit card. Many different types of credit cards are available today, and it can be difficult to know which option best suits your ...

How to Minimize Lawsuits and Legal Fees

Team ZenBusiness October 1, 2024

Here are five precautions you can take to maximize your chances of winning legal battles and minimize your chances of being sued, your need to sue others, and the potential legal fees associated with lawsuits. If you’re like most people, you’re likely to have two opposing viewpoints about the law. Depending on where you stand ...

Preparing for Disaster

Team ZenBusiness October 1, 2024

The hurricane season is upon us once again, and with it come warnings to prepare our homes and businesses. But hurricanes aren’t the only disasters that can strike. Here are things you should keep in mind when making preparations. Over the years, I’ve followed news accounts of devastating tornadoes, floods, and wildfires in different parts ...