Being your own boss can be great, but finding the time to do everything that needs to be done can certainly be a hassle. The good news is, if you can spare as little as 10 minutes a day, you can manage to squeeze in at least one marketing task that will help keep your company moving forward.
While it may not seem like much, a little gesture like this not only keeps you on their mind but also makes someone else’s day just a bit better.
Value is the currency on social platforms like Twitter. Sharing content that others find useful will help your followers consider you an authority in your area of expertise.
Just like a few minutes by the water cooler can help improve morale, a few minutes engaging with the online community can help boost awareness of your company.
There’s nothing worse than having time to write something and then not being able to come up with ideas. Avoid this by using your in-between time to scour blog post ideas.
If you’re doing the tip above, you should have a mega list of article ideas. During some downtime, spend a few minutes outlining one of those articles. Not only will it help you feel more productive, but you’ll also spend less time when writing the article down the road.
Even better, take some time to comment. Facebook is an easy place to think about your page and only your page. However, the pages with the most interactive communities on Facebook know they need to network to reach similar audiences.
People who take the time to comment are active marketers, making them an ideal audience if their interests align with your product or services. If you take the time to show an interest in their work, more than likely, they’ll return the favor.
Knowing when you need to prep for down months or need to amp up resources for the good ones, can help improve your income across the board. This can also jumpstart the idea train for upcoming marketing tasks that may need to be done, especially for the holiday season.
People like to do business with people they like. The best way to be liked is to be genuinely interested in your clients and what they’re doing. Keeping up communication, especially when you don’t want or need something from them, helps solidify that you care about their needs. This is a core aspect to word-of-mouth marketing.
These types of tasks are best done when you actually only have a few minutes to spare. It allows you to get an idea of your online reputation, without spending too much time getting distracted. Make some notes of areas that could use some improvement and schedule some time to work on those later.
With so many professionals using LinkedIn to network, making sure your profile is updated with your current information is critical. If you have some extra time, look over your network and identify people who you might want to get to know better.
Google Groups offers an effective way to communicate with other people who are in your same interest groups. This can be a great way to make connections with people you wouldn’t have otherwise met.
Nothing establishes your expertise quite like your ability to effectively answer questions. Quora is an excellent place to do this. Take a few minutes and search for topics you know well and answer any related questions.
Like Google Groups, LinkedIn Groups are a great place to open up communication with people you may not have otherwise met. Join a few groups that are relevant to your business, and add value to the conversations taking place there.
This doesn’t have to be a formal e-newsletter. You can send a quick message to your clients or customers with some quick tips or ideas that are relevant to their needs. Make it a weekly or regularly scheduled action to receive the best results from your time.
Your website could possibly be your most overlooked piece of marketing material. Once it’s done, it’s easy to just forget about it. However, it’s the first place new clients or customers will look to learn more about you. Make sure it’s up to date and that there aren’t any obvious errors by giving it a quick look over every now and then.
Helping nonprofits may not be the best idea initially for your bottom line, but it can generate goodwill, and your work with the nonprofit can be used for some extra publicity and marketing. It’s definitely a great example of a win/win situation.
Determine the resources you’ll need to put into place to make it successful, including advertising, available stock, extra employees, etc. Set up a timeline for implementing the sale.
Be sure to write a bit about why you’re sharing and encourage your followers to discuss the video with you. This is a great way to start meaningful interaction.
The algorithms that both of these features use to find potential new followers get refined the more you use them, so taking advantage of them now will make sure that you continue to get good suggestions in the future.
As you can see, none of these things will take very long by themselves. In fact, it should be easy to knock one out right before lunch, or maybe before you pack up to head home. If you have extra time, just pick another task and do that as well! A meeting or call gets canceled and you find yourself with an extra half hour? Sit down and choose three things off of this list to take care of!
Disclaimer: The content on this page is for informational purposes only, and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
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