Hiring a graphic designer to design your custom logo can be prohibitively costly for new businesses. However, thanks to the advancement of artificial intelligence, there are now quite a few online services that can help you design a unique business logo.

Some of these companies offer a free design tool, only to pull the rug out and ask for money when you try to download your results. On the other hand, some of them truly are free (or only charge a nominal fee), enabling you to develop your business branding without adding more expenses to your startup process.

We spent many hours scouring the internet for the best business logo generators that don’t break the bank. We ended up with four recommendations, including two options for quick-and-easy logos and two that offer more advanced (and time-consuming) tools. Let’s review our top picks and discuss why they finished ahead of the competition.

The Best Basic Business Logo Generators


TRUiC’s tool (which is an excellent extension of their company name generator) is an easy-to-use option that can quickly create some basic logo templates that get your logo brainstorming session off to a productive start. After you input your business name and your tagline, you can choose between graphic and text logos. Then, you will select your industry from a wide variety of options.

At this point, it’s time to choose your font style. This is one minor drawback of TRUiC’s logo generator, as most of the fonts in the “Playful” and “Handwritten” categories are fonts that very few businesses would ever want to use. Finally, you’ll select your chosen color, and then it’s time to review your results.

The results page gets you started with nine logos based on your choices but you can hit the “More Logos” button at the bottom of the page to generate more options. Overall, it’s unlikely that you’ll find your company’s official business logo from TRUiC’s results, as they’re a bit generic and simplistic, but for a basic tool that gets your mental ball rolling, it’s our favorite choice.

Adobe Spark (FREE)

Adobe is one of the most trusted names in the software business, and they provide a basic business logo generator that comes close to matching what TRUiC has to offer. The first page invites you to input your business name, tagline, and industry. Then, you’ll choose one of four aesthetic options: bold, elegant, modern, and decorative.

The next step involves choosing your favorite icon option. As our sample business, we created logos for a movie theater, and we were pleased to see how many solid icons Spark threw our way, especially for such a simple and basic tool. Once you’ve decided on the perfect icon for your logo, it’s time to review your results.

Much like with TRUiC’s tool, it would be surprising if your company’s finalized logo came from this page, as the results are quite generic (and most of them don’t include your chosen icon from the previous page), but it’s still a great way to kick off a brainstorming session.

The Best Advanced Business Logo Generators

Before we introduce our top two picks in this category, we’ll quickly explain that there are more in-depth and detail-oriented business logo generators out there. However, most of them cost at least $20 to use, and some cost much more than that. In this article, we’ve chosen to focus on tools that are either free or very close to it. With that, let’s get to the recommendations!

Canva (FREE)

“Is this seriously free?!” Just try to use Canva’s outstanding, fully featured business logo generator without saying something along those lines. Canva’s business logo generator starts a bit differently than the tools we’ve already discussed, as it begins with your choice of a logo template.

Canva offers more templates than we can even count, and we’re quite confident they’ll have one that works well with your business concept. You can either scroll through their themed categories or use the search feature to find the perfect option. We will note that Canva offers a selection of free templates, but they also have some that require a “Pro” subscription, so just keep that in mind as you scroll through the choices.

Once you’ve chosen your logo template, you can use Canva’s text editor to add your business name and tagline to the logo. From there, Canva’s surprisingly comprehensive editing tool gives you the option to change your color scheme and even add animation to your logo. Best of all is the fact that Canva lets you download your logo in a high-quality file at no extra charge.

It’s amazing what Canva offers without charging users a dime, and it’s an easy choice for our favorite advanced business logo generator.

Tailor Brands ($4/month)

While free tools are always our preference, we aren’t going to complain too much about a company that charges $4 for a valuable service like Tailor Brands does. Tailor Brands’ logo generator starts with entering your business name and tagline. Then, you’ll indicate what industry your business operates in and add a sentence about your business purpose.

From there, you’ll indicate whether you want your logo to be icon-based, name-based, or initial-based. Then, you can opt for either a geometric shape or an icon to be the graphical centerpiece of your new business logo. Like Canva, Tailor Brands has an impressive array of options when it comes to shapes and icons — we would be very surprised if you can’t find one that suits your needs. You can pick up to five options on this page.

The next step involves selecting up to three options from the 15 different font styles Tailor Brands suggests. After that, it’s all about the results, as Tailor Brands serves up nine business logos for you to choose from. If you’re not thrilled with any of them, go ahead and hit the “See More” button to generate another slate of options.

While Tailor Brands isn’t free like Canva is, this high-quality business logo generator is still well worth the $4 it will cost you to sign up and download your logo.

In Conclusion

There are few things more important to any business entity than its branding, and a great business logo is at the heart of your branding efforts. It’s vital that a company in any industry chooses a business logo that represents the business accurately, catches customers’ eyes, and creates a memorable connection in their minds.

Whether you’re looking for some basic logo ideas to get your brainstorming session up and running or you’re willing to spend a bit more time assembling a logo your business can truly be proud of, we hope you find what you’re looking for with one of these excellent business logo generators.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

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Written by Team ZenBusiness

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