Do you want to acquire an assumed name for your business that you can use in an official capacity?
You could form a formal business entity for your company, like a limited liability company (LLC) or corporation, or you can file a doing business as (DBA) name with your state.
While the DBA does have some disadvantages compared to LLCs and corporations (primarily, the lack of personal asset protection that these entity types provide), it can still be a good fit in certain situations, especially if your state provides exclusive naming rights for DBA holders.
There are dozens of online services offering to obtain your DBA for you in exchange for a reasonable fee, freeing you up to spend more time on actually running your business. To make it easier to decide which of these services you should use, we dug deep into the details of each company’s offer. The following is a collection of the very best DBA filing services available online.
Many of the same companies offering reasonably priced online business formation services (for forming an LLC or corporation) also provide DBA filing services.
For most businesses, the process is quite simple. All you need to do is provide your chosen company with some basic information about your business — like your principal office address and your desired name — and they’ll fill out and file the paperwork with your state.
Most companies offer similar price points for DBA filing services, and the vast majority of them also provide comparable feature sets. However, that’s not to say that there isn’t plenty setting these companies apart. Let’s take a look at the five best DBA filing services available today (plus a couple of honorable mentions) and discuss why they’re better than the competition.
LegalZoom is the biggest name in the business services industry, but their pricing is typically higher than many competitors.
However, in the case of DBA filing services, LegalZoom performs well. Their $99 price point is on the lower end of the industry norms, and LegalZoom is one of the most experienced companies you’ll find in the online business services marketplace.
LegalZoom also has an impressive 100% satisfaction guarantee that promises to refund any unsatisfied customer’s service fees within 60 days. Furthermore, the company has extended customer support availability that even includes weekends, and it also receives mostly positive customer feedback.
However, the biggest advantage for LegalZoom when it comes to DBA filing services is its inclusion of publication service for free. Seven states — California, Florida, Georgia, Illinois, Minnesota, Nebraska, and Pennsylvania — require entrepreneurs to file a notice of their new DBA names in reputable local newspapers. LegalZoom is the only company providing DBA filing services in all 50 states that offers to complete your publication requirement at no extra charge!
Incfile hits the same $99 price point as LegalZoom, but without the free publication service offer.
This company still has plenty of advantages compared to most other DBA filing services. For instance, Incfile has a good reputation for customer feedback, with nearly 34,000 positive reviews all across the web.
While Incfile also can’t match LegalZoom’s experience level, it does have a significant amount of expertise in its own right, with more than 800,000 businesses served since the company was formed in 2004. If you also want to form an LLC or corporation, Incfile’s free offer is enticing.
Swyft Filings is another company offering $99 DBA filing services and it balances what we like about LegalZoom and Incfile.
Like LegalZoom, Swyft Filings has a generous refund policy that provides a full refund of their service fees with no questions asked. And like Incfile, Swyft Filings has tens of thousands of positive reviews available online.
Swyft Filings has always been a good option for entrepreneurs looking for fast, efficient business services, and that certainly holds true with its DBA filing service!
Guess what? It’s another company with that same $99 price point! We have always admired MyCompanyWorks as a solid midsize company that isn’t afraid to go toe-to-toe with the heavy hitters of the industry.
MyCompanyWorks has good customer feedback, with more than 3,700 reviews available online and hardly any negative feedback among them.
The other aspect of MyCompanyWorks that we appreciate is how responsive their customer support system is. If you contact them during business hours, they will usually reply within 20 minutes! That’s quite the accessible support team, especially compared to some competitors that can take days to get back to you.
If saving money is your top priority, you can push Direct Incorporation all the way to the top of the list. After all, they’re one of very few companies in this industry that undercuts the $99 price point offered by the other options in this guide.
However, despite a long track record, Direct Incorporation has a very small collection of customer feedback available on reputable third-party review aggregator sites, and many of their few dozen reviews are negative. That said, ten bucks is ten bucks, and we trust Direct Incorporation to provide a high-quality DBA filing service.
We already mentioned that LegalZoom provides free publication service to entrepreneurs purchasing DBA service in states that require it.
We also have a couple of state-specific choices to make in our Honorable Mentions category that point out some good options for those of you looking to acquire a DBA in California or Nevada.
While SunDoc Filings offers many of its business services in all 50 states, it only provides DBA filing services in California.
If you’re applying for a DBA in this state, SunDoc Filings is an efficient and affordable option. If you want to take care of your own publication requirement, SunDoc Filings will acquire your DBA for just $79. If you would rather have them handle publication as well, the price point increases to $99, which is equivalent to LegalZoom’s pricing model.
SunDoc Filings’ big advantage in this state is its location in Sacramento, which allows SunDoc’s staff to visit the Secretary of State’s office three times per day. This means they have the fastest turnaround times for California business services you’ll find anywhere. They also have thousands of positive reviews and a 100% satisfaction guarantee, making them a strong option for California DBAs.
Similar to SunDoc Filings, IncParadise provides quite a few services in all 50 states, but its DBA filing service is only available in Nevada.
That said, IncParadise has an affordable $75 price point for this service that undercuts every competitor we’re aware of, and they also offer fast turnaround times thanks to their location in Nevada.
These aren’t the only advantages of IncParadise, however. They also offer some of the lowest rates we’ve ever seen for registered agent service, and their 100+ customer reviews are almost all positive. Their DBA filing service might be limited to one state, but that’s just about the only limitation of IncParadise’s services.
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