A doing business as (DBA) name gives your business the ability to operate under an assumed name in addition to your official business name. A DBA can be helpful with branding, introducing new product lines, and more.

If you’d like to have a reputable business services provider register your DBA on your behalf, you’re in luck. Many of the same companies offering the best LLC formation services also offer DBA registration services. But how do you determine which one to use? In this review of Swyft Filings’ DBA registration service, we’ll discuss all of the relevant details and figure out whether it’s the right choice for your business.

An Overview of DBA Filing Services

Many of the same companies offering reasonably priced online business formation services also provide DBA filing services. For most businesses, the process is quite simple. All you need to do is provide your chosen company with some basic information about your business — like your principal office address and your desired name — and they’ll fill out and file the paperwork with your state.

Most companies offer similar price points for DBA filing services, and the vast majority of them also provide comparable feature sets. However, that’s not to say that there isn’t plenty setting these companies apart. Let’s dig into the details of Swyft Filings and find out how its offering differs from the competition.

Swyft Filings DBA Registration Service Review

Let’s quickly review its pros and cons before we dig into the details.


  • Reasonable pricing model
  • Positive customer feedback
  • Satisfaction guaranteed


  • Cheaper options available

Swyft Filings DBA Registration Service Package

Swyft Filings’ DBA registration service costs $99 plus your state’s fee. It includes a preliminary name search and the completion and filing of your DBA registration forms. However, that’s all you get with Swyft Filings, as well as most of its competitors. It’s not common for these companies to add bonus features to DBA registration service packages.

Overall Pricing and Value

Swyft Filings has a reasonable price point for DBA service, although we’ll point out that we offer the same service for a lower cost. If you decide that you would rather form an LLC or corporation, Swyft Filings business formation service matches our pricing model of $0 (+ state fee), although we feel that we include more valuable features with our packages.

Track Record

Founded by two serial entrepreneurs in 2015, Swyft Filings entered the online incorporation business somewhat recently. When it comes to customer reviews, Swyft Filings has an advantage. In fact, we would say that client feedback is one of their major strengths because they have more than 36,000 reviews available online, and more than 90% of them are either 4- or 5-star ratings.

In their reviews, Swyft Filings customers frequently discuss the strong support they receive. They also seem to enjoy the ease of use they get from Swyft Filings, as many of their clients mention how simple it was to set up their new businesses.

Customer Support

There isn’t anything that really stands out in a good or bad way regarding Swyft Filings’ customer support. They’re available from 10 a.m. to 7 p.m. ET on weekdays, and they’ve always responded to our questions with efficient, accurate answers. That said, Swyft Filings doesn’t boast the extended availability of companies like us or LegalZoom.

Ease of Use

The entire point of using a DBA registration service is to make this part of your business run seamlessly with little-to-no effort on your part. Swyft Filings fits the bill, as it’s simple to place orders, renew services, and navigate its website. We will point out that Swyft Filings has quite a few upsells throughout the DBA registration process, as we’ll discuss in a moment.

How does Swyft Filings work?

The process of ordering DBA registration service from Swyft Filings is mostly pretty simple. Here’s an overview of what you can expect when you click the “Get Started” button on Swyft Filings’ DBA registration service page. Keep in mind that the process for DBA registration can vary from state to state, but in most states, it will look something like this.

  • Select your state and provide basic information: First, you’ll select your state from a drop-down menu. Then, you’ll provide your personal name, email address, phone number, and email address.
  • Provide DBA name ideas and business details: The next step asks for your first and second choices for DBA names. In addition, you’ll indicate your business category and briefly describe your business activities.
  • Enter your business address: Next, you will either enter your company’s principal office address or sign up for Swyft Filings’ business address service (first month free, $29/month after that). Keep in mind that the business address service doesn’t include Swyft Filings registered agent service.
  • Provide business ownership info: Enter the name(s) of your company’s owner(s). Then, Swyft Filings will attempt a series of further upsells: an employer identification number or EIN ($70), a state sales tax ID ($129 + state fee), a business licensing research package ($99), express processing ($50), same-day processing ($100), and a business bank account with Bank of America.
  • Enter your payment info: Finally, you’ll give Swyft Filings your shipping address and your payment info. Swyft Filings gives you the option to pay via PayPal or credit card.

What are Swyft Filings customers saying?

Swyft Filings averages roughly 4.6 stars out of 5, which is a solid score, especially with such a large number of reviews (we found 36,000+ reviews). What are Swyft Filings customers talking about in their reviews? Many of them discuss how much they appreciate the strong pricing models Swyft Filings uses, and they get many compliments for their ease of use as well. In the small handfuls of negative feedback, we weren’t able to discern any meaningful trends.

Our Final Thoughts

Swyft Filings is a popular DBA registration service, thanks to its positive customer feedback. Overall, we still strongly prefer forming an LLC or corporation to registering a DBA because these business entities provide personal asset protection and name exclusivity. That said, if you have your heart set on a DBA name, we can save you a few bucks compared to Swyft Filings’ $99 (+ state fee) pricing model.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

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Written by Team ZenBusiness

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