Best LegalZoom LLC Service Alternatives

Get Mark Cuban's recommended LLC service (ZenBusiness) for $0 + state fees. Alternatively, you can compare all the top LegalZoom alternatives below.

Starts at $0 + state fees and only takes 5-10 minutes

Excellent 4.6 out of 5 stars 12,164 reviews 4.6 out of 5 stars

Rated #1 by Mark Cuban, Forbes, & NerdWallet

✨ ZenBusiness ✨

What This Service Is Best Known For: Great low rates, feature-packed formation packages, and a dedication to giving back.

At ZenBusiness, we opened our doors in 2015 and have a unique approach to business formation services thanks to the use of automation to speed up and simplify several parts of the process. Plus, we have formed more than 500,000 businesses.

Let’s see how we stack up when compared to LegalZoom.

  • ZenBusiness is one of the most affordable LLC services online. You can form a business for free (just pay your state’s required fee).
  • If you like seeing positive customer reviews, you’ll love ZenBusiness. With more than 12,000 reviews available online, it’s difficult to find more than just a small handful of negative reviews.
  • As a company, ZenBusiness has a commitment to giving back. Being a public benefit corporation, ZenBusiness partners with to provide financial lending services to poverty-stricken individuals and also loan money to women- and minority-owned businesses.

If you want to use a socially conscious provider and get exceptional value, choose ZenBusiness.

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What This Service Is Best Known For: Personalized customer support and a focus on registered agent service.

Northwest was formed in 1998, and with thousands of LLC formations since then, they’re an experienced and reliable option. If you’re looking for a solid mid-size company, they might just be the right choice for you. How do they compare to LegalZoom?

  • Northwest offers LLC formation service at the price point of $225, which is much higher than LegalZoom’s package.
  • Northwest’s claim to fame is its personalized customer support network. While some competitors outsource their support to anonymous call centers in foreign countries, Northwest keeps it all in-house, with knowledgeable reps providing personalized service.
  • As you may have guessed from reading their name, Northwest Registered Agent focuses on offering registered agent service, and they include a full year with any formation package. Furthermore, Northwest was the first major registered agent provider that locally scans each and every document they receive on your behalf.

Want to learn more? See our Northwest review.


What This Service Is Best Known For: Free LLC formations that still come with valuable features.

IncFile opened in 2004, and they’ve served more than 800,000 businesses since then. Their popularity can be attributed to a number of positive qualities, from their low prices to their strong customer feedback. Let’s take a look at how they compare to LegalZoom.

  • Offering a free package that only requires you to pay your state fee, IncFile is one of the most affordable LLC service available.
  • Another of IncFile’s major advantages over LegalZoom is the features included in that LLC service package. IncFile provides a full year of registered agent service with any LLC formation, while LegalZoom only offers a banking resolution to help you open business bank accounts.
  • Customer feedback is a strong point for IncFile. They have more than 33,500 reviews available online, and they maintain high average ratings.

Want to learn more? See our IncFile review.

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Pricing starts at just $0 + state fee

Customer Feedback Comparison

One of the most important aspects of any LLC formation service is the customer feedback the company receives. To help you analyze each company’s customer reviews, we decided to create this customer feedback comparison section that breaks down how these companies stack up next to each other in this crucial area.

LLC formation services can have customer feedback collections that vary considerably in both quality and quantity. With this in mind, we created the following comparison in an attempt to make it as easy as possible for you to compare these companies in an apples-to-apples manner.

  • ZenBusiness: 10,540 reviews / 4.7-star average score
  • Northwest Registered Agent: 386 reviews / 4.5-star average score
  • IncFile: 33,672 reviews / 4.8-star average score
  • LegalZoom: 6,128 reviews / 4.3-star average score

Final Thoughts

ZenBusiness, Northwest, Incfile, and LegalZoom are all highly popular LLC and incorporation service providers. Depending on your preferences and the unique needs of your business, you may find that one of them meets your requirements better than the others can.

When it comes down to making a choice between these services:

  • ZenBusiness has a well-rounded service offering that combines free LLC formation service (just pay your state’s fee) with outstanding customer feedback.
  • Northwest is a good option if you want personalized customer support and are willing to pay extra for premium services.
  • IncFile is the right choice if you’re looking for a free incorporation service and reasonably priced add-ons.
  • LegalZoom is an acceptable option if you prioritize using the most popular company over things like pricing and features.


  • If you’d like to see how these LLC formation websites compare side-by-side, check out our comparative reviews:

  • Only one of these four companies provides state-specific publication services: ZenBusiness.

    Northwest does at least provide their customers with a set of instructions to complete their own publication requirement, but IncFile and LegalZoom don’t help at all. With this in mind, it’s a pretty significant advantage for ZenBusiness to be the only option in this guide for those of you forming businesses in states that require publication.

    For more information on the best New York LLC publication services, check out our full guide on this topic.

  • The filing times for Northwest and IncFile are quite close in most states because these companies use the same criteria to come up with their turnaround time estimates: the actual processing times of each state.

    While one of them might be a day or two quicker in a few isolated states, for the most part, there is no significant difference. The exceptions to this are LegalZoom and ZenBusiness because turnaround times vary based on which level of service you purchase. LegalZoom’s cheapest package takes 30 business days, while their most expensive plan takes 7-10 business days.

    Meanwhile, ZenBusiness does vary your turnaround times somewhat from state to state, but our processing speeds do also depend on which package you select.

  • LegalZoom and ZenBusiness have nearly identical refund policies that are the best in this industry. With either of these services, you’ll receive a 60-day satisfaction guarantee. If you are unhappy with the service for any reason, all you need to do is request a refund.

  • You absolutely can. In fact, it’s not uncommon at all for entrepreneurs to form their own LLCs without professional help. However, there’s nothing quite like the peace of mind we get from using a professional service because we have the utmost confidence in their expertise.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

Best LLC Service

Take it from real customers

Fast easy and efficient

Fast easy and efficient

– customer

ZenBusiness made it seamless

ZenBusiness made it seamless for me to create my LLC. I’m glad I went with ZenBusiness on creating my LLC. Looking forward to using other features offered by this great business.

– customer

Great very helpful and responsive

Great very helpful

– Green Light Tech

over 500,000 customers agree!

Best LLC Formation Services in All 50 States

We've broken down the best LLC formation services in all 50 states. Select your state for more information.