There are a lot of companies online who specialize in designing websites. The sheer variety in terms of choice can make choosing the right one for your business incredibly difficult. Should you find a designer who can meet your needs, there’s the added challenge of validating their abilities and experience. Here are six things to check when choosing a web design company:
Every website is different. Some are focused on visual aspects and serve as portfolios, while others are full of plugins that can turn them into digital marketplaces, forums and more. Any web design company should be aware of your specific requirements so that they can provide you with the best possible service.
With such a proliferation of web designers in recent years, it’s important to verify the credentials of any design agency you’re speaking to. There’s no official licensing for web designers, but it’s easy to validate any given agency through reading their testimonials and seeing who’s endorsed them. Any designer lacking these basic validation markers should be avoided at all costs.
Before you hire any designer, you should discuss your expectations for the end product. It’s advisable to choose a number of websites you like, and an equal number you dislike, and use those to foster a discussion about the look and feel of your site, along with functionality and advanced features.
Your average web design agency will often be balancing a number of clients simultaneously, and soliciting a few more as potential new clients. With that in mind, it’s a good idea to find a team who will make time for your site, listen to your input and invest a good amount of effort in your site as a whole.
A portfolio is both a display of a web designer’s previous work, and a record of their specialisms and the quality of their work. Those who lack a relevant portfolio, or indeed any portfolio, should immediately be disqualified from any consideration. Only companies with extensive portfolios and proven track record should be taken into account when it comes to making your website.
A good web designer will always be able to develop your website in a manner that is both professional and unique. Any designer should be able to showcase their portfolio with pride and professionalism.
Last but not the least, there is price and budget to consider. A truly bespoke site, built from scratch, will cost much more than a site designed from templates. However, bespoke sites always have better appearance, performance, and functionality than less custom iterations. It’s absolutely vital to balance the quality of your site with the affordability of your potential budget. Nobody can decide on your site or compromise on your vision except for you.
By Samantha Acuna
Samantha Acuna is a writer based in San Francisco, CA. Her work has been featured in The Huffington Post, Entrepreneur.com, and Yahoo Small Business.