ZenBusiness reviews its own products and services and compares them to others in the industry.
ZenBusiness reviews and compares Inc Authority and Rocket Lawyer. Both companies can help you form and maintain a business, but Rocket Lawyer’s high price points and Inc Authority’s poor rating from the Better Business Bureau might have you looking for alternatives.
Starts at $0 + state fees and only takes 5-10 minutes“Inc Authority” is the registered trademark of Inc Authority, LLC “Rocket Lawyer” is the registered trademark of Rocket Lawyer, Inc.
Last Updated: September 26, 2025
*Mr. Cuban may receive financial compensation for his support.
If you’re looking to start a registered business, then you might be considering using a business formation service like Inc Authority or Rocket Lawyer. These business formation companies (and others like them) can be very helpful if you feel overwhelmed by all the business paperwork you’re facing.
But in the Inc Authority vs. Rocket Lawyer matchup, who comes out on top? Are there any alternatives you should consider instead? In this guide, we’ll review both Inc Authority and Rocket Lawyer, comparing how these two options compete in terms of value, customer service, customer reviews, and more.
Let’s get started.
At first glance, Inc Authority and Rocket Lawyer may seem alike — both assist entrepreneurs with forming and managing businesses. However, their histories and areas of focus set them apart in some notable ways.
Inc Authority’s website advertises more than 30 years of experience in the business formation space. That said, it’s worth noting that “Inc Authority, LLC” was only incorporated in Nevada in 2015, so it’s clear that some of that claimed experience comes from its affiliated brands. Since its founding, Inc Authority reports that it has helped launch more than 250,000 businesses.
Rocket Lawyer, meanwhile, is one of the few providers that serves both business and personal legal needs. Founded in 2008, the company has assisted more than 20 million people with a wide range of services. Their offerings include business formations, customizable templates for legal documents like operating agreements and lease agreements, and additional tools designed to simplify ongoing legal matters.
Inc Authority and Rocket Lawyer have a fair bit of common ground as two established companies in the business formation and legal services sector. We’ll dive into the distinctions between these brands throughout this guide, but here’s a quick glance at these companies.
In our assessment of Inc Authority and Rocket Lawyer, we evaluated several different categories: each company’s LLC formation service, registered agent service, other services, customer feedback, and customer support.
Let’s dive in.
Both of these incorporation services can help you form a limited liability company, corporation, or nonprofit. But how much will it cost you? For most small business owners, that’s an important question to answer.
In this section, we’ll compare how much it costs to start an LLC with these brands. While an LLC isn’t the right business structure for every new company, it is a popular option. That makes it a good point of comparison for a guide like this. Just keep in mind that, if you decide to create a different business entity, the pricing may differ from what you see detailed here.
Unlike some competitor brands, Inc Authority and Rocket Lawyer don’t offer a menu of different LLC formation packages to choose from. But their approaches to LLC formation are still a little bit different.
Inc Authority is quick to advertise its primary offering: free LLC formation service. If you hire them, they’ll file your Articles of Organization at no extra cost to you; you just pay state filing fees. They also include one year of free registered agent service in your formation. Inc Authority’s landing page also makes it seem that this package includes a free website, a free employer identification number (EIN), and free expedited processing.
But this presentation is a bit misleading. In reality, you don’t get both a free EIN and free expedited processing. You can choose one of these options for free; if you still want the other choice, you’ll pay an extra $49 for it. The website tools aren’t full services, either. Instead, you’ll get short-term access to domain registration and a website builder. These are trial-based features, and if you want to keep them beyond the trial period, you’ll need to pay for ongoing subscriptions.
Like Inc Authority, Rocket Lawyer offers just one LLC formation package, but theirs is pretty straightforward: if you hire them, they’ll file your business formation paperwork on your behalf. They don’t throw in any extras like registered agent service or EINs (but you can hire them for additional services if you want; more on this later).
Currently, Rocket Lawyer charges $99 for its standalone LLC formation service. That said, if you’re a Rocket Legal Plus subscriber, you’ll get your first business formation service for free.
All told, Inc Authority offers a better value for their LLC formation service. After all, it’s hard to argue with a free LLC formation (plus state fees). That’s why ZenBusiness offers a similar perk: just pay your state filing fees, and we’ll form your new LLC for you.
Every registered business entity, such as an LLC or corporation, must appoint a registered agent — a person or service responsible for receiving legal documents and official state notices on the company’s behalf. While it’s technically possible to serve as your own registered agent, the requirements are strict: you must live in the state, maintain a physical street address there, and be available at that location during standard business hours.
For many entrepreneurs, those rules are too restrictive to manage on their own. That’s why most choose to hire a professional registered agent service instead. Both Rocket Lawyer and Inc Authority provide this service.
Rocket Lawyer charges a base price of $249 per year for registered agent service. That said, Rocket Legal Plus subscribers get 50% off registered agent service. Meanwhile, Inc Authority doesn’t advertise the cost of their registered agent service on their website. When we asked a customer support representative what the cost would be, we were told that annual registered agent service would cost “around $199 per year,” but that price is subject to change.
If you’re looking for support with more than just business formation, both Inc Authority and Rocket Lawyer provide a variety of additional services. We won’t list everything here — that would make this guide far too long — but here’s an overview of what you can expect from each provider.
Inc Authority’s catalog focuses primarily on business essentials. Their offerings include obtaining an EIN, drafting bylaws or an LLC operating agreement, creating ownership certificates, and preparing minutes or resolutions. They also provide Compliance360, a yearly subscription that delivers compliance reminders, custom alerts for state deadlines, and two free amendments annually. Beyond compliance, Inc Authority features website-building options (either DIY or professional design), as well as a handful of personal services like revocable living trusts and tax preparation for both individuals and businesses.
Rocket Lawyer centers its services around Rocket Legal Plus, its main subscription product. The Plus subscription includes free quick tax and legal advice for simpler questions, along with access to Rocket Lawyer’s extensive document library. Templates cover both business and personal needs — such as operating agreements, lease agreements, and contracts — and each comes with free online signatures to make the process seamless.
Subscribers to Rocket Legal Plus also receive 50% off Rocket Lawyer’s Pro services, which include registered agent service, legal consultations for more complex matters, tax consultations and filing, and intellectual property assistance. Since Pro services typically cost between $149 and $699, the discount can quickly offset the subscription cost. Rocket Legal Plus is priced at $239.88 annually, while Rocket Legal, a lighter $39.99 monthly plan, provides access to the document library and quick Q&A support but doesn’t include the Pro service discount. Both plans come with a free 7-day trial.
Rocket Lawyer’s subscription approach won’t suit every entrepreneur, but for those anticipating the need for ongoing legal help, it can be a worthwhile investment.
When we evaluate service providers, we like to consult third-party platforms such as Trustpilot and the Better Business Bureau, since they offer a more objective view of customer experiences. With that in mind, we looked at reviews for both Rocket Lawyer and Inc Authority.
Rocket Lawyer has a strong presence on Trustpilot, with an average rating of 4.6 out of 5 stars across more than 9,500 reviews. Positive feedback often highlights how simple and affordable it is to create legal documents, and many customers appreciated the usefulness of their legal consultations. On the negative side, some reviewers expressed frustration with canceling after the free trial or being surprised by higher-than-expected costs for services they thought were included.
Inc Authority shows an even stronger performance on Trustpilot, boasting more than 43,000 reviews and an impressive 4.9 out of 5-star average (as of this writing). Customers frequently describe the formation process as straightforward and praise the support team for their helpfulness. Still, not all feedback is positive — some users complain about aggressive upselling, duplicate charges, or unexpected billing issues.
One major downside for Inc Authority is its Better Business Bureau profile. The company is not accredited by the BBB; worse, their profile currently holds an F rating due to unresolved customer complaints. Nearly all of its BBB reviews are one-star ratings. At first, this fact was a bit confusing to verify since the profile we just linked is listed under the name “Inc for Free.” However, the BBB notes “Inc Authority, LLC” as an alternate name, and company representatives have responded to reviews under the Inc Authority name, confirming that the profile belongs to them.
At some point, you’ll likely have questions — whether about your business or a service you’ve purchased. In those situations, dependable customer support can make all the difference. With that in mind, we reviewed the support options from Inc Authority and Rocket Lawyer.
Inc Authority offers live chat, email, and phone support. Their U.S.-based team is available on weekdays from 7:30 a.m. to 5:30 p.m. PT, but they don’t provide weekend coverage. In our most recent test, we received a helpful response through live chat within minutes, and the interaction was both clear and informative. Customer reviews generally echo this experience, with many praising the attentiveness of the support staff during the formation process. That said, some users report issues with duplicate charges, sometimes tied to corrections initiated by support representatives.
Rocket Lawyer provides similar support channels, including phone, email (via the website’s contact form), and live chat. Like Inc Authority, their hours are limited to weekdays — 6 a.m. to 6 p.m. PT — which isn’t ideal for entrepreneurs who may need weekend assistance. In our test, we submitted a question through their online form and received a response within one business day. While the formatting of the reply was a little awkward, the information was complete and clear. Customer reviews are generally positive, but some note that support is less helpful when it comes to billing disputes or canceling subscriptions.
Want a brand that’s got your back every day of the week? Here at ZenBusiness, we’re committed to providing excellent customer service seven days a week.
Inc Authority and Rocket Lawyer are pretty similar services, but are they right for you? You might find yourself drawn to Inc Authority’s free LLC filing service, or maybe you find Rocket Lawyer’s legal subscription services to be appealing because you expect to have ongoing legal needs.
But maybe the hefty price tag for Rocket Lawyer’s services or Inc Authority’s lack of BBB accreditation has you looking into other providers. If that’s you, check out ZenBusiness. We’re proud to offer our customers the best value and service. Like Inc Authority, we’ll form your LLC for free (plus state filing fees). But we can also provide you with registered agent service at a great value ($99 for your first year and $199/year afterwards). Plus, we’re BBB accredited, and our customer feedback is fantastic: out of 25,217 Trustpilot reviews, we’ve got a 4.8/5 average score. We pride ourselves on providing excellent customer support whenever you need it.
Recommended article: Northwest Registered Agent vs. Rocket Lawyer
Here at ZenBusiness, we pride ourselves on providing reliable services for a variety of small business needs at a great value. Whether you need registered agent service for a good price, help starting your LLC, a Money Pro app for managing your business finances, or something else, we’ve got your back. We’ll help handle the red tape for you so you can focus on what you love: running your business.
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Technically, each of these brands only offers one “package” for LLC formation services. Inc Authority charges $0 (plus state fees), and you’ll get a year of free registered agent service included. Rocket Lawyer charges $99 for their LLC formation service.
It isn’t immediately apparent that Rocket Lawyer handles publication requirements, but if you dig around on their website, you will see it listed as a service option. That said, they don’t provide pricing information for this service; you’ll need to call them directly to solicit their services and get a quote. Inc Authority doesn’t seem to help with this service.
If you need help with NY publication requirements, check out our New York publication service for more information.
Inc Authority presents a decent number of upsells throughout the ordering process. On one hand, we understand why they do it; they’re a free LLC formation service, and they need to make money somehow. But it can be easy to spend more than you expect because of how some of their upsells are presented. For example, they say you can get a free EIN and free expedited processing on the main page (plus free website tools). But as you check out, you’ll discover that you have to choose between expedited processing or an EIN. Additionally, the “free” website tools are actually just free trials to paid subscriptions.
Rocket Lawyer doesn’t attempt upsells in the traditional sense, but that’s because their primary business model is their subscription plan. So when you use their site, you’ll see frequent reminders to sign up for their subscription instead of extra “products” that you can opt into.
With either service, take care to read the terms and conditions of any service you opt into. That way, you’ll know what to expect for pricing, renewals, and so on.
Rocket Lawyer’s refund policy is a bit confusing at first glance, but here’s the gist: They’ll either correct the issue, give you a credit, or refund money for billing issues or if there was a problem with the delivery of a service you purchased. But if you have already used the service — such as an LLC formation or incorporation service — you won’t be eligible for a refund. If you qualify for a refund, you have to request it within 30 days of purchase.
Inc Authority used to have a stricter refund policy, but as of this writing, they do offer a 60-day money-back guarantee (this is pretty similar to our refund policy at ZenBusiness, so we have to tip our hat to them in this regard).
Rocket Lawyer doesn’t promise any specific turnaround times because their processing speeds are based on the state you’re forming in. Inc Authority takes a similar approach, but you can pay an extra $49 for expedited filing.
You absolutely can form an LLC on your own. Using a business formation service can be really helpful, though. Services like ZenBusiness, Rocket Lawyer, and Inc Authority can all take some of the paperwork off of your plate. Business services can also help you navigate your state’s unique rules and regulations, which might be trickier than you expect.
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Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
Written by ZenBusiness Editorial Team
The ZenBusiness Editorial Team has more than 20 years of combined small business publishing experience and has helped over 850,000 entrepreneurs launch and grow their companies. Our writers and business formation experts are dedicated to providing accurate, practical, and trustworthy guidance so business owners can make confident decisions.
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