What’s in a Business Name?

The first step for any new company is to come up with the perfect business name for your new entity or DBA. Your business name is important because it’s your company’s best chance to make a first impression with potential customers, and you need to make an impact. Choose something memorable that also highlights the purpose of your business.

Another crucial aspect of naming your business is making sure the name you want is actually available and hasn’t already been claimed by another entrepreneur. Therefore, you should search your state’s business database to ensure that you can use your desired name. (It’s probably a good idea to come up with a few different options in case your first choice is taken!)

Looka Business Name Generator Review

To begin, let’s take a quick look at some of its pros and cons before we get further into the details.


  • Free business name generator
  • Convenient name length slider
  • Categories add specificity


  • Some options work better than others

All About the Looka Business Name Generator

Looka may not be our top overall pick for business name generators (that award goes to TRUiC), but it does plenty to earn the #3 spot in our guide to the best name generators.

Looka begins by asking you to enter your industry and a few keywords that describe your business. Next, you’ll have an opportunity to use Looka’s name length slider, which enables you to narrow down the results to names that use anywhere from one to 20+ characters.

From there, Looka pumps out name ideas in various categories. You can dig through invented names, which Looka describes as “dynamic, innovative, and edgy.” You could take a look at compound names, adding words together in a way that Looka says gives your business a “descriptive, modern, and effective” name.

The company’s multiword name category is quite similar to the compound name category, with the only real difference being that these names separate the words rather than combining them into one.

Finally, Looka suggests “real-word” names, which it warns can be “expensive to brand” but can give your business a powerful name with staying power.

Overall, the categories don’t work quite as well as Namelix’s similar setup, and Looka lacks the geographical specificity of TRUiC. Still, Looka has plenty of intriguing aspects and can generate some solid business name ideas.

Our Final Thoughts

Looka is our third-favorite business name generator, thanks to its convenient name-length slider and detailed categories, even if some of them work better than others. Of course, it sure doesn’t hurt that it’s 100% free either!

While there are some other quality services out there — like TRUiC and Namelix, specifically — we feel like Looka’s free business name generator is one of the best you’ll find. Go see what names they come up with for you!

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

zenbusiness logo

Written by Team ZenBusiness

Start Your LLC Today