Inc Authority vs Rocket Lawyer

Read the Inc Authority vs Rocket Lawyer LLC review below or get Mark Cuban's recommendation (ZenBusiness) for $0 + state fee.

Starts at $0 + state fees and only takes 5-10 minutes

Excellent 4.6 out of 5 stars 12,164 reviews 4.6 out of 5 stars

Start Your $0 LLC Today

Do Inc Authority and Rocket Lawyer Offer Good Value?

Rocket Lawyer and Inc Authority are two of the most popular companies in the LLC services industry, and we’re quite confident in their abilities to efficiently form your compliant business entity. Each of these companies has its own advantages when compared to the other.

First and foremost, Inc Authority offers LLC formation service for free, as long as you pay your own state fee. By contrast, Rocket Lawyer charges $99.99 to form your business. Furthermore, Inc Authority includes one year of registered agent service with each of their formation packages, while Rocket Lawyer charges $149.99 to add it on.

Would you like to learn the details that set these service providers apart, as well as the common characteristics they both share? Read on as we discuss all the information you need to make a decision between these two respected companies.

7 Things They Have in Common

1) Affordable: With either Rocket Lawyer or Inc Authority, you’ll save a significant amount of money on your LLC formation compared to hiring a business attorney to handle your formation process.

2) Positive Customer Feedback: Both of these companies receive high average rating scores in their customer reviews, which indicates a strong level of client satisfaction.

3) Customer Support: These two services both have customer support networks that can answer your tough questions. Why go it alone when you can get help from Rocket Lawyer or Inc Authority?

4) Efficiency: With either Rocket Lawyer or Inc Authority, you’re getting a service provider that’s capable of processing an LLC formation quickly. If you’re in a hurry, they both have options available that can speed up your formation.

5) Experience: Both Inc Authority and Rocket Lawyer have helped form thousands of businesses over the years, and they both have plenty of expertise. You can definitely trust them to have the experience they need to form your compliant LLC.

6) Additional Services: Do you need assistance with other popular business services like federal tax ID number (EIN) acquisition, foreign qualification, or LLC operating agreements? Inc Authority and Rocket Lawyer provide many additional services, making them one-stop shops for your LLC.

7) Trustworthy: These are both entirely legitimate operations with strong track records. These aren’t fly-by-night companies, but rather they’re well-respected entities with plenty of expertise to get the job done right.

Best Alternative LLC Service

If you’re ready to officially start your business and protect your assets, let ZenBusiness take care of the paperwork. We have formed over 500,000 businesses and received thousands of positive customer reviews.

Starts at $0 + state fee

Side-by-Side Comparisons


It’s impossible to beat Inc Authority’s offer when it comes to pricing. That’s because they’re one of only a few companies in this industry (along with ZenBusiness) that offers LLC formations free of charge, as long as you pay your own state fee.

Rocket Lawyer’s price point for standalone LLC service is $99.99 plus state fee, or you can subscribe to their $39.99/month legal services subscription and receive formation service for free (for new customers only, existing customers receive 25% off).

It’s clear that everyone would rather pay just their state fee instead of $99.99 plus your state fee. But let’s see how these companies compare in other areas.


Inc Authority’s free formation package includes one year of registered agent service, along with an S corporation tax election filing (which most LLCs don’t need). As for Rocket Lawyer, their $99.99 package includes only the essentials.

While the S corp tax filing isn’t widely useful, the free year of registered agent service available from Inc Authority is a great feature. If you wanted to add registered agent service to your Rocket Lawyer formation package, you’d need to add $149.99, making your total cost $249.98. Or, you could just select Inc Authority’s free package.


Rocket Lawyer’s website says they’ve helped 20 million people since they opened in 2008, making them one of the most experienced LLC services around. Inc Authority has been around longer, but they’ve served a much smaller volume of customers. Inc Authority was founded in 1989, and they’ve formed more than 130,000 LLCs and corporations over the years.

Customer Support

Inc Authority offers customer support via chat, phone, or email. Their representatives are available from 11 am to 8 pm ET on weekdays. Rocket Lawyer has extended customer support hours that run from 9 am to 9 pm ET every weekday, and they offer phone, email, and web chat options for support.

In general, both of these companies provide solid support. Their reps are friendly and knowledgeable, and they respond to messages quickly.

Turnaround Times

Both of these companies base their turnaround times on the capabilities of each individual state. These processing times vary from just a few business days all the way up to several weeks. Overall, we will give a small advantage to Rocket Lawyer in this category because they post a state-by-state list of their turnaround times on their website.

Order Tracking

Both of these service providers have order-tracking tools available on their websites. Simply log into your account, and you’ll find your order status in your profile.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is so crucial because the state needs to have a reliable means of contacting your business at any time.

As we’ve mentioned, Inc Authority includes one year of registered agent service at no extra cost with any LLC formation package. After that, their price point is a reasonable $99 per year. As for Rocket Lawyer, they do not include this service with LLC formation packages and charge $149.99 per year, unless you subscribe to your legal services plan, in which case they’ll give you a 25% discount.

Customer Reviews

Inc Authority’s customer satisfaction reputation is strong. We found more than 11,000 reviews of their services, and they were overwhelmingly positive. Their clients clearly appreciate their free LLC formation service offer, and they also seem to like their quick processing speeds.

Rocket Lawyer also receives good customer reviews, with mostly positive scores on their 7,000 online reviews. Their customers enjoy how simple Rocket Lawyer makes the formation process, and they often mention how much value they receive from the legal services subscription plan.

Ease of Use

These companies are relative equals in this category, as they both make the LLC formation process quite simple compared to forming your own business using the DIY method. Still, we will give Rocket Lawyer a slight edge because their website is a bit more streamlined and user-friendly than the Inc Authority site.

Additional Services

Inc Authority and Rocket Lawyer offer many of the same business services. For example, either of them can help you with registered agent service and trademark protection. However, Inc Authority provides a couple of services Rocket Lawyer doesn’t, like their business funding or business credit services.

On the other hand, Rocket Lawyer has a vast array of personal services that Inc Authority does not offer. They can assist you with real estate matters including lease agreements and quitclaim deeds, and they also offer help with family and personal issues, like last will and testament, divorce settlement agreements, child care authorizations, and more.

Which Is the Best LLC Service for You?

Rocket Lawyer and Inc Authority have plenty of common characteristics that make them two of the top LLC formation services available, but they also have some major differences that set them apart. If you haven’t yet made up your mind between them, let’s finish this comparison by quickly describing some scenarios that may sway your opinion one way or the other.

Regardless of which one you ultimately choose to help form your LLC, we think you’ll be quite pleased with the service you receive from these companies.

➥ Choose Inc Authority if You Are:

Are you interested in getting your LLC professionally formed for free? Does receiving a full year of registered agent service at no additional charge appeal to you? If so, Inc Authority is a solid option.

➦ Choose Rocket Lawyer if You Are:

Is experience a major factor for you? Are you interested in their comprehensive legal services subscription? These are a couple of the main reasons why customers choose Rocket Lawyer.

🎉 Choose ZenBusiness if You Are:

If you’d like to form your LLC with Mark Cuban’s favorite service. Form your LLC quickly and get more tools to start your dream business.

Starts at $0 + state fees and only takes 5-10 minutes


Inc Authority’s entry-level LLC formation package is its best offering. Not only is it free of charge (except for your state fee), but it also includes a year of registered agent service and an S corporation tax election filing. However, their premium packages are all a bit overpriced in our opinion.

Some states have additional compliance steps, such as publishing your LLC’s formation in a reputable local newspaper. Unfortunately, Inc Authority does not offer publication service, so you’ll need to handle this step on your own. In case you’re wondering, Rocket Lawyer doesn’t offer publication assistance either.

If you’d like more information on the best options for New York LLC publication services, like ZenBusiness, check out our full guide on this topic.

While these companies both have upsells, we’ll say that Rocket Lawyer has fewer of them. The only real upsell we ever notice from Rocket Lawyer is the way they heavily promote their $39.99/month legal services subscription plan.

While it can get a bit annoying, at least this is a valuable feature that some entrepreneurs will find highly useful, especially considering there’s a 7-day free trial and LLC formations are included for free for all new members.

Inc Authority includes a page of optional add-on features at the end of their order form, but seeing as they’re a free service to begin with, this doesn’t really bother us. In other words, both of these companies have a few upsells, but they’re presented in a reasonable manner.

Rocket Lawyer has a straightforward refund policy that states that any customer who requests a refund within 30 days of their initial purchase date will receive one. There’s no sneaky fine print, and they don’t even charge a cancellation fee.

Unfortunately, it’s a different story for Inc Authority. On their website, they specifically mention that they will not grant any refund requests for any reason.

These two sites have turnaround times that are quite similar due to the fact that they both base their processing speeds on each individual state’s ability to process formations. This means your turnaround time might be as quick as just a few days in some states but could take several weeks in others.

Of course, you can. In fact, thousands of American entrepreneurs form their own LLCs each year. While there’s certainly nothing wrong with doing this, we will caution that because each state is allowed to create its own rules regarding how LLCs are formed, there is some variance from state to state regarding how this process works.

Furthermore, we appreciate the peace of mind we receive from hiring a reputable company like Rocket Lawyer or Inc Authority to form our businesses.

Best LLC Service

Customers ❤️ ZenBusiness


Simple, effective procedures. Don’t worry about the money.

– customer

Very easy and good website to make LLC…

Very easy and good website to make LLC in 1 day i love it highly recommended

– customer

I had a great experience with…

I had a great experience with ZenBusiness. I researched before choosing them and was not disappointed! They were fast and interactive every step of the way. The staff was very friendly and I felt like they liked their jobs! If you’re questioning whether or not to go with ZenBusiness here is your confirmation! I am super picky and rarely leave reviews but felt they deserved it. Go for it!! You won’t regret it!

– Kandy

over 500,000 customers agree!