When Should My Business Distribute a Press Release?

Before we get started, it’s important to understand when your company should draft and distribute press releases. Each industry has its own norms, and guidelines could vary from what we’re about to say. Still, we feel like the following instances are generally advisable events for press releases.

• Introducing a new product line: If your company is releasing a new product or service, you should issue a press release to spread the news.
• Responding to criticisms: A press release is a great way to improve your brand’s image after it takes a hit.
• Generating news coverage: One of the most important things a press release can do for your business is influence journalists to write news articles about it.
• Improving SEO rankings: When you use a reputable service to distribute your press releases, you can also generate strong SEO value which will improve your company’s ranking on Google searches.

Newswire Press Release Service Review

Newswire is an outstanding option for any business looking for highly specialized press release distribution services. We’ll quickly review some of its pros and cons before diving further into the details of its services.

Pros

• Custom packages for specialty needs
• Excellent customer feedback
• Powerful analytics

Cons

Newswire Press Release Service Review

Newswire is an outstanding option for any business looking for highly specialized press release distribution services. We’ll quickly review some of its pros and cons before diving further into the details of its services.

Pros

• Custom packages for specialty needs
• Excellent customer feedback
• Powerful analytics

Cons

• Low word counts
• Yahoo indexing is very expensive

The Details of Newswire Press Release Service

Newswire has four core press release distribution packages, ranging from $299-799, each of which offers significant discounts for bulk press release purchases. The company also offers specialized packages for those of you looking for international service, as well as plans for publicly traded companies.

All packages include AP distribution and Google indexing, as well as distribution via at least one targeted trade publication list. However, in a bit of an odd move, Newswire excludes Yahoo News indexing from its $299 package, meaning you’d need to spend at least $549 for this common feature.

Overall Pricing and Value:

Our frustration with Newswire’s pricing model stems from the fact that the only added feature when you jump from the $299 Digital plan to the $549 Digital Plus package is Yahoo indexing. On one hand, $250 for Yahoo News distribution seems downright crazy, but a package without it feels threadbare.

In our opinion, the best value is probably at the $599 Newswire State level, which adds an additional trade publication target list and geo-targeted distribution options, adding a significant amount of value on top of the $549 Digital Plus package.

Still, it’s hard to shake the feeling that the two lower-tier plans are both a bit overpriced based on the Yahoo indexing snafu.

Track Record:

Unfortunately, we were unable to find much information about Newswire’s background online. The company’s “About Us” page says it has “over a decade of experience,” but that’s the only actual hard info on a page full of buzzwords and marketing pitches.

On the other hand, Newswire really excels when it comes to customer feedback. We found more than 4,300 reviews of its services online, and nearly all of them were positive. The company averages an outstanding 4.6 out of 5 rating, giving it one of the best customer feedback reputations in the industry.

Customer Support:

We were unable to find any information regarding Newswire’s hours of availability for customer support, which is a bit disappointing. However, we don’t have many doubts or questions regarding the quality of support this company offers.

Newswire has always offered consistent and responsive customer service, in our experience. In addition, we noticed that Newswire’s support team earns quite a few compliments in its customer reviews, indicating widespread satisfaction in this area.

What Are Customers Saying About Newswire Press Release Service?

Customer reviews are one of Newswire’s greatest strengths. We found 4,351 unique customer reviews for Newswire’s services, and they were overwhelmingly positive in nature. In fact, even with such a high volume of feedback, Newswire maintains an excellent 4.6/5 average rating.

When we took a look at the details of Newswire’s customer feedback, we noticed lots of customers praising the company’s excellent customer support and strong return on investment. We didn’t identify any negative trends in Newswire’s feedback, so overall, we think this category is a big advantage for Newswire compared to most competitors.

Our Final Thoughts

Newswire is an excellent option for any entrepreneur seeking specialized press release distribution services. We also appreciate this company’s outstanding customer feedback, although we do have some questions about its pricing model, especially at the two lowest levels of service.

We think Newswire is a great company in many ways, and we wouldn’t hesitate to recommend them to our family and friends. However, we recognize that Newswire won’t be the perfect choice for every entrepreneur’s press release needs.

If you’d like to take a look at some Newswire competitors, or you want to see a general overview of press release services, check out our complete guide on this topic.

Disclaimer: The content on this page is for informational purposes only, and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.