In 1989, Disney did the unthinkable: threaten legal action to not one, not two, but three day care centers. What would make a multi-billion-dollar company, which prides itself on being “The Happiest Place on Earth,” to threaten to file lawsuits? Ultimately, it all came down to one thing: Trademarks.
On the walls of these three Florida day care centers (Very Important Babies Daycare, Good Godmother Daycare, and Temple Messianique) were life-size paintings of Disney characters: Mickey Mouse, Minnie Mouse, and Goofy. When Disney became aware of their existence, they threatened to go to court if the drawings were not removed. Unsurprisingly, there was a public outcry after Disney announced a threat of legal action.
So did Disney have valid reasons to threaten legal action?
Absolutely. Though their decision may be “morally” questionable on the surface, they do present important reasons when looked under the lens of the law. Let’s think about it this way: As a small business owner, you know it takes a lot of time and effort to create an original piece of work, including Trademarks. They’re valuable assets that add distinction and unique qualities to your business. Now imagine if someone used your Trademark freely without consent or monetary payment. What do you get out of this? Nothing.
Here are three legal reasons why Disney decided to threaten to sue three day care centers:
Written by Rocket Lawyer
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