Marketing Tip: Invite People to Sample Your Business

Here are some ideas on how to offer customers a “taste” of what you have to offer.

How can your prospects know if they want what your business offers? How can they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services.

You can do this by sharing your expertise, letting them experience what you offer, or by showing them how you have helped other clients.

In fact, when you have a taster to offer, you don’t feel like you are “selling” – because you’re not! You are simply giving people a no-risk way of experiencing what your business has to offer to see if it is the right thing for them.

Be creative and think about what you have to give. Here are some ideas to get you started.

Free Initial Consultation (by phone or in person):

  • Gym Owner
  • Personal Trainer
  • Coach
  • Consultant
  • Relocation Specialist
  • Tax Consultant

Before and after pictures:

  • Salon Owner
  • Make-up Artist
  • Professional Organizer
  • Personal Trainer
  • Personal Styler

Discount on the first visit/purchase:

  • Massage Therapist
  • Spa Owner
  • Office Center Provider
  • Caterer

Try before you buy (for a defined period of time):

  • Software Vendor
  • Subscription Website Provider
  • Paid Newsletter Provider
  • Artist

Another taster that every business owner can offer is written information. It can be one page or many. What’s most important is that it contains valuable information that your clients want and need. You can post this information on your website and/or offer to give it to potential clients you meet when you are speaking or networking.

Think about writing things like:

  • A “How To” article
  • A “Top Ten” article
  • A “Do’s and Don’ts” article related to your industry
  • Case studies (success stories) of how you helped other clients

Take time right now and think about the biggest problems your clients face and how you help them solve those problems. You know valuable information that other people need to know. The kind of information that can really help your prospects and give them an idea about how your business can support them.

The good news is that you may already have something you can use as a taster and may not have to create anything new.

And even if you do need to create something new, it probably won’t take you too long because this is what you do and it comes easily and naturally to you. Ready to share a taste of your business with people? Start offering your expertise and watch your business grow!

Copyright 2006 Stephanie Ward

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