The Power of Personal Notes

A personal note to your customers can put you ahead of your competitors. Here’s why.

It is a mistake that many people make. Actually very few people in business ever send thank you notes and even fewer – and far between – do it on a regular basis. Oh, yes they do buy them, but they keep them in their drawers forever. In a meantime they look for extraordinary ways to WOW! the people around them to get attention and appreciation – and referrals.

There are not many things as powerful as personal notes. You see, personal notes build trust and relationships, the most important elements in any business. They demonstrate your commitment to your contacts and to the service you provide. They are also the perfect way to introduce new products and services to your customers. Writing notes is a cornerstone of any business.

It is nice when someone sends you a short note thanking you for your help on the project – isn’t it? Doesn’t it make you feel good – even great? Sure it does. Do you remember that salesman who dropped you a “thank you for your time” note? Aren’t you more likely to talk with him again? Maybe even send him a referral?

Ah-hah! Referral… Now I got your attention!

Personal notes are even more powerful in the era of electronic communication. It takes only about three minutes to write a note, fold it, stick it in an envelope and mail it but the power of that message is awesome. When almost every one of your online competitors gave up on the snail-mail, you can rip the benefits of this ultimate success weapon. People who send personal notes are though of as gracious, well mannered — and since so few people do it — also a clear cut above the rest. Not bad for just one dollar investment!

The power of personal notes is unquestionable. I suggest you send it to every important business contact – prospect, peer, vendor. But in order to be consistent and rewarded by your note writing, you must develop a systematic approach to it, without losing spontaneity. Here is my Five Step System that will make your notes effective:

1. Use a broad tip pen for a bold, easy to read message
2. Make the note short – maximum 3-5 lines
3. Develop your own unique close (rather than “sincerely”)
4. Set a goal to write a minimum number of notes per day or per week,

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