Terms & Conditions is a document that explains the rules of using an online platform. You need this document to:
- Protect your content. Your website content (logo, photos, text, etc.) can be copied and used against your will. With Terms and Conditions, you’ll be able to defend your interests in court and win the case.
- Outline the rules. Outline what users can and cannot do on your website. Also, set forth your responsibility for the risks or losses related to the website use.
The structure of these documents depends on your type of business. Let’s outline the main information that you must include no matter what industry you’re working in.
- How you collect and use client data (physical and email addresses, credit card numbers, PayPal account numbers, locations, etc.).
- How you store and protect your client data and when you’re allowed to disclose it.
- If you’re sharing your client data with a third party (email providers, analytics services, payment services, etc.), be sure to inform your clients and explain to them why you’re doing that.
- Date of the last update. Also, tell your users whether you’re going to update your document in the future.
- How you’re using cookie files. Cookies are small pieces of data that automatically collect information on users. For example, it’s thanks to cookies that you don’t need to enter your username and password every time you’re visiting a website. On some platforms, information on cookies is displayed in a pop-up window.
- Clear instructions on how to unsubscribe from a newsletter and have your data removed from the website.
Terms & Conditions:
- How users should behave while using you website (no insults, no swearing, no religious or political content, etc.);
- What happens if a user breaks the rules (their account may be suspended, etc.)
- How you’re protecting your content, e.g. on what conditions a user is allowed to copy and use the content from your website.
- Terms of payment, delivery, and refund (if you’re selling products or services on Shopify or other similar platforms).
- Place your blocks of information in the website footer so that users can easily access them on any page.
- When writing your documents, think about the type of your business. Terms & Conditions for a travel agent, photo studio, and online store must be different.
- Browse through your competitors’ websites to fish for useful ideas.
- Use simple language without complicated professional terms.
PrivacyPolicies templates are free but you have to pay for extra options. For example, putting together each block of information costs $9. Branding your document starts from $14.