If you are a small business owner and you want to learn about scaling, franchising and building a brand then the one business you look to as a reference, who has done this incredibly well, is McDonald’s. They are a true American business icon and success story. In a new movie, “The Founder“, the story of how McDonald’s came to be is told and we learn the real story of Ray Kroc, the traveling salesman who is credited with making McDonald’s what it is today, and it’s original founders, Richard and Maurice McDonald.
During the first half of the movie, I was really excited. Ray Kroc was the poster child of entrepreneurship. He was a traveling salesman selling all sorts of different things door to door. The movie showed his rejection over and over and over again. But despite so much rejection – he persisted.
Then one day, the persistence paid off. He sold eight milkshake machines to the Dick and Mac McDonald, two brothers running a family friendly small walk-up restaurant with fast service and high-quality food in San Bernadino, California. Not one to miss a golden opportunity, Ray Kroc drove to San Bernadino to see exactly what was happening at this restaurant… and that’s when everything changed.
The McDonald brothers were running a successful business, but Ray Kroc saw that the systems they created could be duplicated and allow them to expand. While the McDonald brothers were somewhat hesitant, they agreed to bring Kroc into the business to help them expand and grow. This is where things started to go bad. First, Kroc cheated on his loving and supportive wife. Then, due in part to his frustration at the brother’s resistance to expand and grow at the rate he wanted, Kroc took advantage of his position with the brothers and nastily forced them to renegotiate (break) his contract with them. Finally, Kroc never paid the 1% share of McDonald’s profits that he promised to the brothers after he forced them out of their own business.
So, while from a moral or ethical standpoint we may not approve or agree with what Ray Kroc did, we must admit that without his relentless hustle, vision, salesmanship and persistence there would be NO McDonald’s. The McDonald’s brothers simply did not have the drive and vision that Ray Kroc did.
Here are 7 Business Lessons every entrepreneur can learn from Ray Kroc and McDonald’s.
While those are positive attributes of Ray Kroc and his success, here are a few things I didn’t like about Ray Kroc from his portrayal in the movie.
I’m a firm believer in WINNING and in the HUSTLE. However, I’m also a firm believer that we MUST treat others fairly and we MUST honor agreements and we MUST not do wrong to our friends and family.
In Entrepreneurship, hard work and hustle are a MUST. But never want something so bad that you’re willing to hurt others to get it.
Ramon Ray is a small business expert, motivational keynote speaker and founder of SmartHustle.com. He’s a global speaker, best-selling author and works with tech brands to help them better reach small business owners.
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