A lot of factors can affect the efficiency of a marketing strategy. The market for startups is very competitive and this means that one mistake can cost a lot. If you are launching your startup, you want to make sure that you are optimizing your resources and taking the right decisions.
The new challenges require the use of new technologies and tools to give startups a competitive advantage. If a company is not keeping up, then they are losing a relevant percentage of the market share to a competitor who is investing in these new technologies.
1. Artificial Intelligence:
Chatbots are effective digital tools that can boost your sales. They offer a unique solution to startups and companies that want to keep their customers engaged. By lessening the response time, target customers feel that their needs are taken care of which helps in improving the brand’s loyalty.
When a new lead or potential customer sends a question or an inquiry, they want to feel that it is taken seriously. Waiting for a real employee to attend to these questions is not the optimum solution because humans have limited abilities. Robots and artificial intelligence machines can do the job by attending to these questions until an employee is available for more complicated tasks.
2. Influencers’ Marketing:
We can see how influential certain people and brands are becoming on different social media platforms. Collaborating with them to market your startup makes sense because people trust them. However, as a startup, you have to do your homework before picking an influencer for a potential collaboration. You want to make sure that they are suitable for the marketing campaign and your target audience.
3. Big Data:
Big data analysis gives startups a full understanding of their potential customers and target market. Computers gather information about the behavior of customers through different channels then help marketers come up with relevant strategies to improve their performance.
Outsourcing is a great option for startups that don’t want to allocate all their resources to study the market. When you are running out of time and have a due academic assignment, it makes sense to ask if I can pay someone to do my assignment. The quality of the paper will be exceptional and you will receive it on time because a professional will write a flawless essay on your behalf. By the same token, a startup will always use the services of a reputable marketing agency to conduct the proper market research.
4. Smart Content:
Creating and updating your website’s content is crucial to establish your status in the market. You need to make sure that you are always updating your blog by adding relevant posts that will attract the attention of your target customers. You should also add useful infographics, images, and videos that help deliver your message. You need to use all these tools to increase your inbound traffic and enhance your online presence and performance.
As you work on your online marketing campaign, you should do the proper search engine optimization. This means that you should do the proper keyword research and use these relevant keywords to create valuable content to guarantee a spot among the top search engine results. This is the best way to increase your organic traffic because there are tons of free tools that you can use to search for the most relevant keywords. Your team should update your content regularly by using these keywords smartly.
6. Social Media Marketing:
This is one of the best and most affordable tools that you can use to establish your online presence. The key is to establish an attractive profile on several social platforms like Facebook, Twitter, and Instagram. Then, you want to make sure that all your content will drive people to check the rest of your profiles.
You should make your content shareable. This will enable your loyal customers to share your valuable content thus further spreading it and improving your social media presence. This guarantees that your social media profiles and website are getting constant traffic from your target customers.
Videos are becoming more popular in the world of internet marketing. People don’t have time to check multiple posts to find the information they are looking for. Video content is attractive and informational. You should make sure that you are answering the questions that your target customers usually ask by offering a valuable video. You shouldn’t ignore the importance of the target keywords while creating your video content. Make sure that you posting your videos on your main website to guarantee that customers will have to check it for more relevant content.
8. Email Marketing:
By encouraging your potential customers to subscribe to your email list, you will create a fan base of leads who are always interested in the news and posts that you publish. Make sure that you offer a discount or a privilege to people who subscribe to your email list then work on creating personalized and valuable emails. By investing in an efficient email marketing campaign, you will see a significant increase in your sales.
9. PPC Ads:
When you pay for ads, you guarantee that your brand and startup will enjoy the perks of more exposure. You can choose to pay for ads on different search engines or on social media platforms. This means that people will see your website and get exposed to your content more often as they type their target keywords in the search bar. While competing for high traffic keywords can cost a lot of money, you can always invest in a paid campaign on social media platforms which is more affordable.
10. Establish your Public Presence:
You should always check public groups and forums that might interest your target customers. Keep an eye on the questions and inquiries they post and then you might drop in a valuable piece of information as an expert in the niche. Make sure that you tempt those leads smartly to check your website for more valuable information. Checking and writing on these groups and forums don’t cost a thing and will help improve the recognition of your brand.
If your startup is struggling with securing the necessary financial funds, you can still invest in some affordable digital tools that will help you grow your brand. Make sure that you give some of them a try to direct more customers to your website.
Samantha Acuna is a writer based in San Francisco, CA. Her work has been featured in The Huffington Post, Entrepreneur.com, and Yahoo Small Business.