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Promotion and marketing are a constant process for small businesses, but the cost of getting your name out there can sometimes add up quickly. To offset that, make sure you’re getting all the free promotion that you can. Not sure where to start? Try some of these ideas:
Reach out to local media
Coordinating a promotion with a local radio or TV station can be a mutually beneficial arrangement. Try to find a local media outlet whose target demographic is fairly close to your own.
Use social media
Social media is free, and it’s pretty much the best place to find potential customers. Pick the platforms that you think will give you the most benefit, and get posting!
Get involved in community groups and associations
This allows you to network while also giving you a chance to help out in your community. Don’t be “that guy” who’s always talking about his company — let the conversations come naturally.
Use constant branding
Make sure that everything you do for your business promotes your brand — the more consistent you are, the better the chance that people will notice.
Generate more referrals
Get in touch with past clients and offer them an incentive to send you referrals — maybe a cut of the sale or a discount on future work.
Get listed in directories
Directories are a good way to let people know that your site is out there. However, to get the best return, don’t just add yourself to any old business listings — be sure it’s relevant.
Network online
Expand your reach by actively engaging on today’s leading platforms. Participate in live audio or video conversations on X Spaces (formerly Twitter Spaces), host interactive sessions on LinkedIn Live, or join topical discussions on platforms like Clubhouse.
Use Q&A sites
Question-and-answer sites like Quora are great places to showcase your expertise. Help people with their questions, and you’re likely to generate leads.
Cross-promote
Contact other brands that share your demographic and brainstorm some cross-promotions that will benefit both of you.
Build an email list and use it
An email list is a great tool because everyone on it has already expressed at least a small interest in your business. Use this tool to keep people informed about new products, specials, and other relevant information.
Distribute regular press releases
Press releases are still a good way to get information out to the public. Make sure yours are interesting and informative, or they’ll get lost in the crowd.
Run sweepstakes or giveaways
A giveaway is an awesome way to get people excited about your products. Chances are, some of the people who didn’t win will still buy something from you, especially if the prize was something you sell!
Work on improving conversions in all areas of your business
Spend some time identifying your weakest converters and work on improving them. This can include your website, phone or in-person sales, business cards, conferences, etc.
Donate branded products to a charity event
Ok, this one isn’t completely free (you have to pay for the products), but it does give you more than one benefit. Not only are you getting your company name out there for people to see, but you’re also giving back to your community.
Offer a free class or seminar
Everyone loves free stuff, so use that as a hook to get people to visit your site. A free seminar will give users some great tips or information, but probably leave at least a few of them wanting more.
Bonus Tip: Send thank you notes
Showing gratitude will increase the likelihood of getting return customers. If you have time, a handwritten thank you card will be more beneficial than a form letter.
Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. For specific questions about any of these topics, seek the counsel of a licensed professional.
