Email marketing provides an excellent strategy for web merchants. But it’s not always easy to make the right choice among a variety of email marketing tools.
Mailchimp has been one of the leading email marketing service providers. However, popularity isn’t always the best judge of character. As there’s plenty of competition on the market, people are finding that Mailchimp doesn’t do the trick anymore. For example, only paying customers receive Mailchimp support.
Here’s an overview of the best Mailchimp alternatives out there. After reading this post, you’ll definitely stand a chance to pick the best match for your email marketing needs. Let’s get started!
Omnisend provides the best value for marketers preferring an all-in-one product. You are able to use an automation suite for email marketing tasks: creating email campaigns takes only a few minutes as it’s all drag and drop.
Professional and great-looking emails won’t take too much time or effort. And complex automation flows alongside smart segmentation features are just clicks away. Every person receives the right email, always.
This Mailchimp alternative is built for ecommerce merchants. That’s why you are able to benefit from dynamic exit-intent and timed popups along with landing pages designated specifically for email capture.
Reaching your customers got easier. Among other features, you can make the most of Facebook custom audiences and Messenger, Google retargeting ads, and SMS. As one of the best alternatives to Mailchimp, Omnisend offers a free plan: 2000 email/day or 15,000 emails/month.
Drip is all about simplicity, making it a popular choice for beginners. While you are able to create a direct workflow for email campaigns, there’s a significant downside concerning customization. Many email builders on the market work by being based on blocks.
Drip cuts an email into three parts: header, body, and footer. Some of the competitors offer landing page creation, yet that’s not available on Drip. You’d need to use third-party tools, such as Instapage or Unbounce.
If you are just beginning your email marketing journey, Drip might still offer the basic functionality you need instead of Mailchimp.
SendinBlue welcomes marketers with a beautiful visual builder. There’s no stop to making captivating commercial emails with this Mailchimp alternative.
Another outstanding feature is the SMS campaign integration within email workflows. The company also provides visual workflows that really lay out your automation funnel in an exciting way.
With that said, the campaign building functions might really not measure up to Omnisend and ActiveCampaign. SendinBlue works as a reliable tool when email marketing demands aren’t very high.
The next level of email marketing refinement is defined by ActiveCampaign. Many marketers feel its interface and inner logic acts as a CRM.
Some of its value derives from the smooth integration with many ecommerce platforms. The deeper functionality comes at the cost of a headlong learning curve.
As opposed to Drip, this Mailchimp alternative works best for ecommerce marketers that have many years of experience already behind them. Plus, it works especially well for people who manage multiple domains at the same time.
SmartrMail is another useful email marketing tool for beginners. The drag and drop campaign builder interface provides a simple way to design campaigns in newsletter style.
This tool stands out with the proposition of different auto-updating segments for email lists. For example, loyal customers and risk-group customers. This alternative to Mailchimp provides an easier experience, while it won’t survive the competition when you have any omnichannel needs.
Also, it’s good to keep in mind that SmartrMail won’t directly connect with your store; you need to manually add all the products into the newsletters.
Finding the right tool isn’t always a straightforward task. If you already know that Mailchimp isn’t for you, then you won’t have a hard time finding a replacement. There are many good alternative tools out there.
Some of the email marketing automation tools are geared towards beginners, whereas the others offer more complex solutions.
Smart marketers look at their needs first and follow up by looking for the best match out there for particular demands. Planning to opt for a more intricate tool means you need to make time for conquering the learning curve.
John Pearson is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.