Backlinks, also known as incoming links or inbound links, are links directed to your website from another website. The more backlinks that your site has, the more relevant your site is in the eyes of Google means a higher ranking in Google Search.
Infographics are one of the most effective tools for link building because they are informative and easy to share. Usually, infographics provide valuable and useful content like data statistics, how-to guides, or unknown facts about something. More importantly, they’re 3 times more likely to be liked and shared on social media than other types of content, making it easier to go viral.
That being said, generating backlinks using infographics is not easy, you have to put in a lot of work. But don’t worry, we’ve recently made 5 awesome tips on how to correctly use infographics for link building.
Choose a topic that is currently trending
The point of creating infographics is to capture the audience’s attention so that they’ll read the infographics and click the link to your site if interested. What’s a better way to attract attention than talking about topics that are already in the spotlight? However, you need to mix it up by also having evergreen content that is timeless.
Conduct your own research
During all these years working in the digital marketing field, one of the things that we noticed is that original research or survey type of content always gets tons of backlinks. That’s because they provide valuable information that no one else can give. If you’re willing to go the extra mile and put extra effort, conducting your own research and presenting the data via infographics are the best way to generate backlinks.
Create an interactive quiz
There are many kinds of infographics, one of them is a quiz-style infographic. In the world of static content, interactive content like quizzes can stand out and capture people’s curiosity. Especially when the quiz offers personality-based content that caters to people’s narcisstic side, like which Hogwarts House they belong to, which profession they’re most suited for, or which famous person resembles their personality.
This is the most organic and most popular way digital marketers use to promote their infographics. Basically, all you need to do is to reach out to relevant websites that have a similar topic and offer them your high-quality infographic. If they agree to share your infographic, write a short 300-word introduction along with it, and voila! You get yourself a precious backlink.
Create an embed code
Last but not least, generate an embed code for your infographics to make it easier for other websites to share your infographics. The best thing about it is that every time someone posts the embed code on their website, you’ll automatically get a backlink. You can generate an embed code using software like Siege Media or Embed.ly.
Now that you know the importance of infographics for your digital marketing campaign and you’re considering creating one, you should definitely check out this amazing list of infographic making tools compiled by Milkwhale. The list contains 100+ tools and platforms that will help you create a wonderful infographic. Click here for the complete list.
This article was written by Sheila Bosworth.