From ideation to creation, e-commerce operations can present entrepreneurs with strong growth prospects. Successful businesses are built on solid foundations, and their operations are geared towards long-term profitability. It’s imperative that e-commerce businesses are effectively scaled to generate ongoing cash flow. Otherwise, it’s a non-stop endeavor which can result in burnout.
Scaling an e-commerce business is akin to laying the foundations for long-term growth and expansion. To achieve this objective, tools and resources are required to help you fast-track your objectives, gain the requisite momentum, and let the positive movement propel your business to greater heights. Like land-based businesses, e-commerce operations require constant tweaking, testing, and transformation to evolve.
Below are 6 proven ways to scale your online business:
Begin with a Solid E-Commerce Foundation
A strong foundation is sacrosanct for any e-commerce operation. When you build on a solid foundation, you allow for growth and development. All the infrastructure needs to be put in place to allow for future expansion a.k.a. scaling. Online businesses that hit a proverbial plateau in terms of income generation can break through these barriers by reassessing tactical and strategic objectives.
In this vein, there are many tools that you can use to fast-track your growth prospects, including Effective Customer Service, Search Engine Optimization (SEO), Effective Marketing Campaigns, Converting Sales Funnels, Organic and Paid Marketing Initiatives. These are a few of the proven techniques that can be implemented for building on your foundation.
Marketing and Remarketing Initiatives
Every time a customer visits your e-commerce platform, valuable data can be gleaned. By harnessing the data, leveraging the data, and using the data to great effect, you can boost sales and ultimately your ROI. This involves putting together a reputation management strategy to get the word out there. Customer reviews, word-of-mouth referrals, ratings, and other forms of feedback are essential to driving customers to your website.
Create an environment conducive to interactive communication by providing prompt, polite, professional service with all customers. Marketing and remarketing are incredibly important in this regard. Marketing attempts to reach new customers, while remarketing approaches customers who have already shown an interest in the products and services of your company. These initiatives can be conducted through Facebook, Google, and via email.
As its namesake suggests, automation allows you to divert manpower/womanpower away from repetitive processes like filling forms, responding to standard requests, or pricing-related issues. By channeling resources towards activities which can grow your business, you can also cut costs and boost productivity. Automation software is fully capable of completing repetitive processes, and tasks, and it does so with 100% precision.
Invest in Expense Management Tracking
If left unchecked, expenses can permanently derail your e-commerce operations. Online businesses can stay abreast of expenses by tracking e-commerce debits and credits in real time. There are many powerful tools available to business owners nowadays, including the Beprofit app which can be added from the Shopify App Store, and the Wix app market.
A one-time integration is needed between the shipping profile and the ad platform, and then all of your data-driven decisions can be made with precision. Expense management tracking is integral to the success of any e-commerce business. Without your finger on the pulse of income and expenses, it’s impossible to scale business activity.
Adopt a Customer-Centric Approach to Operations
While automation is essential for scaling purposes, it’s important to focus on customer satisfaction as a primary objective. To this end, complex business/customer interactions should be handled by professionally-trained customer service representatives. Self-populating FAQs with AI (artificial intelligence) style software can be blended into the overall customer support function to maximum effect. The objective is customer satisfaction. Nowadays, customers enjoy self-service as much as they enjoy talking to a well-trained, helpful support rep. The perfect balance needs to be struck to ensure that customers are treated like royalty, and not like a piggy bank.
Remember the Search Algorithms
E-commerce activity is only as effective as search visibility on the dominant search engines. To this end, Google is the premier search engine driving Internet traffic. It utilises specific algorithms to ‘find’ your e-commerce business and display it to customers. Without visibility on the web, your business is invisible.
Keyword optimization and SEO efforts are important for high rankings. To be a success, your brand needs to reach critical mass where lots of people are seeing your e-commerce site, clicking on it, and converting into paying customers. There are many ways to do this, such as providing expert-level content, converting calls to action, and offering enticements to customers to make that purchase.
By following these 6 effective ways to scale your online business, you will reap the rewards of your efforts. It takes time to grow a successful e-commerce enterprise, but it can certainly be done with a little business savvy and a lot of determination.
Norah Abraham has been a freelance writer since 2005. She attended the University of Boston and graduated with a Bachelor in English Literature. She loves public speaking and motivates people in her own comic style. She loves gadgets and techie stuffs. In her career, she has written dozens of Press Releases, Articles, and Essays.