By Chris Lewis
Do you want to attract more clients? The first thing that comes to mind is that you need an amazing website. A recognizable website is one that stands out from the masses. Your business needs to be able to be easily identified and recognized by your clientele in order for them to take interest and eventually buy your product or hire you for a service. That might sound like a lot of work, but it doesn’t have to be! There are many ways to create a recognizable website and we’re going to talk about how you can do this without too much hassle. Read on to learn more!
1. Simplicity Is Key
One of the most important things that you need to do if you want your clients to recognize your site is to make it easy for them to understand and navigate through. Your website shouldn’t be overcrowded with too much information and images. Make sure that just the most important design components are used, and that there are no unnecessary widgets, banners, or other forms of distractions. Remember, your clients want to see what you have to offer quickly and simplicity is one of the best ways for achieving this.
2. Personalize It
You need to personalize your website in order for it to be recognized by clients. Instead of offering them a single, broad experience, website personalization allows you to give specific pieces of information to different users. With personalization, each user can get a unique experience based on their decisions and actions. For example, news can offer specific videos to viewers based on where they live and retailers can provide targeted offers to shoppers based on browsing behavior
With this in mind, it is extremely important that you make your website personalized, but not to the point where it’s all about them. You need to have a balance between giving your clients what they need and selling yourself!
3. Make It Mobile Friendly
Today, more people than ever are browsing the internet from their mobile devices. That means that if your site isn’t responsive or mobile-friendly, you’ll lose out on a lot of potential clients. In order to stay relevant, your website needs to be mobile-friendly so that it can be easily accessed from any device. Try to limit the amount of content on your page so that it can load faster on mobile devices, and make sure all images are optimized for smaller screens. If you have a long scrolling website, consider placing some key information at the very top so users can see what they are getting into before delving deeper.
4. Provide Contact Information
There are many ways for your clients to contact you, but the most important part is having your information displayed clearly on your website. Make sure that all necessary information is easily accessible and visible to everyone looking at your site. This includes business hours, email addresses, phone numbers, fax numbers, physical addresses, social media accounts (Facebook, Twitter), and more. It would also be a good idea to have a chat feature built into your site so that clients can ask you immediate questions.
5. Include Client Testimonials
Clients want to see what other people who have used your service or purchased your product have to say. Get some positive reviews from satisfied customers and post them on your website for everyone to see. Testimonials are a great way of showing how you stand out from the rest and can help convince potential clients that they should work with you instead. You can even add reviews directly to your product pages and services page such that each time someone looks at one of these, reviews will pop up.
6. Consider Adding Blogs
Blogs are a great way of keeping your clients informed about what is going on with your company. For example, you can post things like new product features, upcoming events to attend, and any other important news related to your business. This way, you are staying relevant in their eyes instead of just being another faceless company that doesn’t offer anything interesting. However, make sure you update it regularly, but not too often. Having frequent updates will be good for keeping clients engaged, but not so much that they are overwhelmed or don’t know where to look. Blogs are also important because they show how much you care about your business and the industry!
Your business needs to be able to stand out from the rest and be identifiable. How can you do this? The answer is simple: make your website recognizable with personalization, a mobile-responsive layout, contact information, testimonials from clients, and a blog for staying relevant.