As real estate agents, our biggest concern is to get our marketing strategies right. This will not only help us expand our presence in the real estate market but also enable us to gather more leads.
The endless competition that we face and the new trends that keep popping in this industry can be quite nerve-wracking. Managing the property work along with marketing is not everybody’s cup of tea. To get more investors, sellers, and buyers, it is important that we incorporate great marketing tricks into our business plan.
Have a look at the eight effective hacks below to boost your real estate marketing efforts.
Take on the web with a responsive website
It has been decades since the internet took on the lives of everyone. To enhance your reach, the first thing that needs to be done is to carve out a niche for your business in the vast expanse of the internet.
Hire professionals and get an easy-to-operate and attractive website for your firm. This website needs to be compatible with every device and every platform like Android, iOS, or Windows.
Keep your audience informed
Being a real estate agent, you should take it in your hands to keep your audience updated on the new trends in the real estate market. Apart from the trends in this market, your clients also need to be updated with some news about your company.
Creating a news page for your business is a good way to keep your clients informed about your company’s growth and progress. Knowing about your growth will strengthen the client’s faith in your organization, thus creating long-term relations with them.
Advertise on social media platforms
Since we all know how social networking sites have taken over the world, what would be better than displaying your property on these sites?
These sites have all the potential buyers, sellers, financiers, and investors you could ever need. All you need to do is advertise on these sites to get your message in front of a much larger audience. Give them good content to keep them engaged with your business page. Get interactive!
Go professional with what you show
Whether you post ads on social sites or take the traditional route of handing out pamphlets, make sure that what you want to sell to your clients is what is being displayed in your ad.
Don’t just download fake pictures from the net for your advertising. Take real pictures of the property that you are trying to sell and use them for such posts. Hire a professional photographer for that matter, as what’s pleasing to the eyes will definitely make its way into the head.
Set the price right
Many real estate experts argue that setting the property price a notch less than what others have quoted can actually help them attract more clients for any property.
Use the “price it right” marketing strategy to get the best deals. You can price your property below the market value and surprise your clients. This leads to getting multiple offers, and thus by offering the property to the best payer, you ultimately sell your property at a profitable rate.
Don’t forget the conventional methods
Using advanced technological tactics for marketing your real estate properties is profitable, but don’t give up on the conventional methods.
Learn to create a balance between both strategies to gain better responses. Use pamphlets and send direct mails and postcards to the potential buyers to get their attention. Filtering out the right audience for this can be time-consuming, but once done, it yields great results.
Find a place in the local dailies
One of the most effective forms of offline marketing is finding some space in the local dailies for your business posts.
Before the onset of internet, the most effective way to post your ad was via newspapers or magazines. There still are some old-schoolers who search these platforms for their property needs. And, you don’t want to miss out! Get your ad posted in newspapers and/or magazines to get connected to even more customers.
Showcase your client’s testimonials
If we put ourselves in the shoes of a property seeker, what is the most important thing that we ponder upon before taking the deal to another level with a real estate agent? It is trust and faith.
As a real estate agent, you need to gain the trust of your clients. And there is no better way to do it than to give them testimonials from your previous clients. Get feedback from your prior deals and get them posted on your site. To add to this, you can even shoot a video of your clients with their property and post it for your future customers to view.
With that all said, don’t forget to view your property from your client’s point of view to have better insight on what to do and what not to do. Incorporate these marketing hacks to get your position a notch higher in the real estate market.
Anurag Gupta writes for RealEstateIndia.com, a prominent real estate portal. He has a nose for the news associated with Realty Sector and loves sharing actionable advice with prospective buyers, reputed real estate agents, and investors, enabling them to make smart, informed decisions related to property buying and selling.
Disclaimer: The content on this page is for informational purposes only, and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.