How much do you value your product’s design? That’s a question you probably never asked yourself. In fact, at this point, you might even ask whether it’s worth the hassle. Product design is important to your business in ways you never imagined. It’ll elevate your business to levels you didn’t think design would.
If you have no clue or the creative edge to come up with a unique design, professionals can help you break down your ideas and reassemble them in an appealing design to lure in customers. And there also no shortage of places to order custom boxes and product packaging as well.
In the meantime, here’s why product designs are important.
1. Product Design Can Change Your Customer’s Perception
How your customers perceive your product is important. This will guide your sales and future success. Just like chefs put all their efforts on presentation, you should focus on the design of your product to make sure it sells.
When searching for a product in the supermarket, your eyes shift to the best package on the shelf. In fact, a design is so powerful that it can change how the consumer views the product including the taste. Professionals like Jansy Packaging Design know how customer attention work. They put in extra effort to combine design, features and productivity of the product. Thus, birthing something valuable to the customer.
Therefore, if you’re looking to make a lasting impression, it pays to come up with creative designs which will create a specific perception on your consumers.
Speaking of lasting impressions here’s more about designs on memories.
2. Good Designs Create Lasting Memories
Designing is more than just coming up with creative graphics and a combination of appealing colors. (Not that they don’t matter) Instead, it’s a connection between your product and your consumers, especially when it comes to branding.
Branding is like getting to know someone. You’re first attracted to the outward features and then you get to know the little things that make them tick. The decisions you make regarding the design will influence your consumer’s relationship with the brand.
For example, there was a certain brand, back in the day while growing up that you still remember to date. From the design of the product to the colors used. Science has found a relation between the choice of colors and memory.
That’s why you’re able to remember certain products from back in the day. Therefore, it’s vital for you to come up with unique layouts and original concepts that make your product easily recognizable and memorable.
3. Design that Matters Stands Out
There are many times when consumers go for the best design. Simply because the product stood out from the crowd. This is true when other products offer the same function and go for the same price.
In this day and age, it’s quite hard to come up with something entirely new. This means for whatever service or product you’re offering, there are multiple other businesses in the same space. This means you have to provide your consumers with something unique. To do this, you need to stand out from your competition and design is what will set you apart.
It’s known that human beings associate attractive items to quality even if the product ends up disappointing them. With so much competition, your design is what will elevate your sales.
Which leads to the next point.
4. Design Sells
Every business is in it for the numbers and they don’t lie. It’s how your business will stay alive. It’s also how you’ll grow your brand and expand into various cities. However, you won’t get there if your product designs suck.
You need to attract the consumer to buy your product in order to make sales. Companies that focused more on design did better on the FTSE 100 index than the ones that didn’t. In fact, they performed well by at least 200 percent.
This means that for every $100 spent on design, the businesses got $225 in turnover. Investing in design is like putting your money in a savings account. It’ll yield some profits after some time.
5. Design Will Help Diversify Your Brand
Design will help you tap into a new market by tweaking the existing design to appeal to the new group of people. For example, if you have a business which offers products to men, you can change the design to be more feminine in order to attract women.
By doing this, you’ll appeal to this demographic, thus helping your business transition and diversify its brand. The brand will remain intact, but the changes in design will help you appeal to the various demographics. What’s more, you get more revenues.
Creating a product design that matters should come first every time you intend on rolling out a new product. Don’t even second-guess the value design will bring to the business. With a good design, you can knock-out your competition, thus making your business stand out and increase sales.
By John Pearson
John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.