Attract Your Ideal Clients and Charge What You’re Worth

When you started your business, it was probably so you could make money doing what you enjoy. But all too often, entrepreneurs end up taking on clients and jobs that help pay the bills, but are not exactly what you want to be doing. Here are four ways you can get back to working with your ideal customers and make a good living doing it.

Every entrepreneur starts her business wanting to make lots of money doing something she loves. We dream about it. We plan out what our life will look like, and where we will take vacations. But then something happens.

We start getting nervous about not making money fast enough, and think maybe we’re charging too much. We spread a wide net and take on clients that are more of a drain on resources than a boon to our cash flow.

Think about your business. Does your income reflect the value of your services? If what you do is worth more than what you’re making, this is a sign that you are selling yourself short. You need to take yourself out of the equation and get an honest assessment of your business strategy.

There’s no slick cookie-cutter formula to use for every business, but here are some points that helped me create a successful business model:

1. The main reason you’re not charging enough for your product or service could be that you don’t believe in yourself. Ouch! But it’s true. When was the last time you raised your rates? Don’t be afraid to ask for what you’re worth. The clients who get what you do, and appreciate what you can do for them, will pay it.

2. You need the right words to describe what you do: on your website, blogs, advertising copy – anything that your ideal client might read. An unintended wrong message could be what’s standing in your way. Write as though you are having a conversation with the person you are presenting to. Don’t worry about the economy, and what you think people can and cannot afford. Just put the right message out there, and let them decide.

3. Invest in your #1 asset – yourself! This is where a mentor and/or mastermind group is key, to give you the support to command the level that you are worth. Friends and family, though well-meaning, don’t always get what you do. And seminars are worthless if you just put another notebook on your shelf. The Mastermind group I joined in 2009 was the next big step for me. At the time, I didn’t know how I was going to pay for it; I just knew I had to do it for myself. Have that faith in yourself and let it take you to the next level. I had my best year ever the year after I made that investment. And it’s no accident that now I have my own Divine Juice Inner Circle Mentorship program!

4. Last but not least, take time for yourself as well. Acknowledge what you need to do to maintain the mindset, energy level and positive space to live a life you love. As an entrepreneur, you get to do that! And it looks different for everyone. It’s all about what’s important to you. Create time for yourself to not work. To rejuvenate. What can you do today because of the freedom that you have, no matter how small? Like taking a walk or going to work-out, or to a movie. What little thing can you do to create that space now? Start a practice that keeps you grounded and centered at the beginning of each day. Maybe get up earlier to lengthen the time you have to prepare mentally and spiritually for what lies ahead.

Create an opportunity for yourself to get support for your business. One of the tools my team and I offer is a Juicy Business Assessment. Someone on the outside can see your position more clearly than you, and help you get clarity on the changes you need to make. There are people out there who need your services, and you need to get the fulfillment from your business that you deserve. Don’t give up before the miracle happens!

Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. Learn more about Lisa at or call 887-771-0156.

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