Digital marketing is a growing online field. This form of marketing involves using the internet to reach consumers, and is a broad field. Digital marketing includes attracting customers via email, content marketing, search platforms, social media, and expanding your client base through other digital means.
Digital mailings lists, keyword searches, and marketing which you come across when visiting your favorite websites are examples of how digital marketing impacts our lives. For example, those mailing list pop-ups which appear on your screen, asking you for an email address? Those are examples of how digital marketing has been used to grow a consumer base for a business.
Digital marketing has several different categories which include SEM (Search Engine Marketing), SEO (Search Engine Optimization), PPC (Pay-per-click), SMM (Social Media Marketing), content marketing, email marketing, influencer/affiliate marketing, viral marketing, radio advertising, television advertising, and mobile advertising
Studies have shown that the field of digital marketing is growing, and users are interacting actively with this form of marketing. Email marketing alone has a 4400 percent return on investment, and welcome emails have an average open rate of 82 percent, with 102.6 trillion emails sent and received each year.
Among marketers, 74 percent say that targeted personalization increases customer engagement, while 95 percent of companies are using marketing automation to take advantage of email marketing. On average, 60 percent of consumers subscribe to a product’s email list to get promotional messages and deals.
Statistics show that 72 percent of online marketers describe content creation as their most effective SEO tactic, with Google alone receiving over 77,000 searches per second. Of these searches, 67 percent of clicks go to the first 5 results displayed in search engines, and 90 percent of web pages get zero organic traffic from Google.
Each of these forms of digital marketing has been utilized by specific users to grow their online presence. You can definitely take the time to utilize these tools yourself in the hopes of building an online presence amongst consumers. That being said, there are companies you can reach out to for guidance in navigating the tricky waters of digital marketing. One such company is Linkgraph.io, a full-service digital marketing firms that provides unyielding support to their customers. This kind of help comes in handy when trying to grow your company’s online presence.
SEO (or Search Engine Optimization) has become a much-utilized tool for many of today’s businesses. At the most basic level, SEO is a way to get your product, brand or even yourself in front of as many search engine users as possible. SEO can be used to make your business optimized for search engines like Google and helps you move up within the search engine page rankings.
By appearing among the first search results, you and your brand become more visible to potential customers. The way that SEO works is that search engines use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. After that, there are algorithms that analyze pages in the index. They then determine the order pages should appear in search results for whatever the query is.
To optimize your SEO you need to analyze keywords, content, and backlinks that lead to your own site. Keywords are words and phrases that are used to find online content and brands by Internet users. Content includes anything that you can find online. This encompasses web page content, videos, blogs, infographics, podcasts, white-papers and e-books, social media posts, and local listings. Off-page SEO involves external optimization involves that happen away from your site. Local SEO is SEO that highlights the optimization efforts of local brick-and-mortar businesses.
It can be hard to keep an eye on all the moving parts involved in digital marketing, which is why using a tool like the one Linkgraph offers is very helpful. Their free tools allow you to monitor your presence on the wider internet, keeping in mind everything from quality of the backlinks to the link graphics, so that you can focus on running your business.
This article was written by Sasha Douglass.