Google Ads account may be blocked for violating the Terms and Conditions. Let’s take a look at the most common reasons for it:
- Unauthorized access – it is easy to fix by filling out the relevant form, which proves that the account belongs to you.
- Financial issues – most often, such a ban occurs due to the payment delay, which you can remove by paying off the debt. Other reasons can be fraud-related: abuse of promotional codes, suspicious activity related to payments, etc.
- Bypassing the system – one of the most common reasons for blocking accounts.
- Manipulations with facts – for example, when promoting weight loss products and fitness programs with a guaranteed result.
- Fake goods – Google strictly prohibits advertising products that copy existing brand offerings, even if there is a clear indication that the product is a copy.
- Invalid content – it includes profanity, the propaganda of intolerance, crime scenes, etc.
- Promotion of unauthorized pharmacies.
- Inappropriate business models.
- Unscrupulous methods of boosting traffic.
Try to remember what actions you had taken before the account was blocked. Perhaps, this will help you understand what caused the ban. Until the violations are eliminated, the Google block will not be removed.
After you’ve reviewed your landing page, ad content, and resolved possible reasons for blocking, you need to fill out an appeal form. At the very end, you will find the “Description of the problem” field where you have to indicate what assumptions you have regarding the reason for blocking and what procedures were carried out to eliminate violations. Even if you believe that the reason for blocking is wrong, do not leave the field empty – write why you think so and what you have managed to check.
After you have submitted an application for re-verification, you should receive a notification that the application has been processed. The process of unlocking an account is rather unpleasant and complicated. However, if you have not violated the rules of the service, then the chances of unblocking your account are very high.
Samantha Acuna is a writer based in San Francisco, CA. Her work has been featured in The Huffington Post, Entrepreneur.com, and Yahoo Small Business.