83% of Pinterest users have made a purchase based on content they saw on Pinterest. Seeing such an impressive statistic, you should consider incorporating Pinterest into your marketing strategy! From this guide, you’ll find out how Pinterest works, what companies benefit from it most, and what content drives most traffic to your site.
While Pinterest is considered a social network, it rather resembles a search engine which focuses on graphic content. People are using Pinterest to search for inspiring photos, images, and illustrations for their businesses.
On Pinterest, users (Pinners) add photo and video content (Pins) to thematic dashboards. Here are some of the examples of pinboards: Christmas Decoration Ideas, Easter Recipes, Casual Summer Outfits, etc. If you follow a specific board, you’ll be seeing new pins from it in your feed.
To search for a specific image, users type one or several keywords into the search field. You can link your pin to any platform, whether it’s your website, blog or online store. It’s a great way to boost traffic and sales. For example, the user is searching for pajamas. They type “silk pajamas” into the search field, see attractive photos of pajamas, click the link to learn more about the product, and eventually buy it.
Still on the fence as to whether or not you need Pinterest for your company? Look at these amazing stats which showcase the benefits of using Pinterest for small and medium businesses:
Over the past year, number of monthly active users on Pinterest have increased by 37% and reached 442 mln people. “More than ever before, people are coming to Pinterest to get inspiration for their lives — everything from planning early for a socially distant Halloween to creating great home schools for their kids,” says Ben Silbermann, CEO and co-founder of Pinterest.
Women make up more than 60% of the Pinterest global audience. Each year, the numbers of male audience and Gen Z users grow by 50%. For Gen Y users, the annual increase amounts to 35%. The top popular topics on the platform include fashion, beauty, food, handmade items, travel, and holidays.
To be able to promote your company on Pinterest, you need a Business Account. If you’re already signed up for Pinterest, you can convert your Personal account to a Business one in your settings. Alternatively, you can create a new business account from scratch. Let’s see how you do that.
Step 1. Go to pinterest.com. Enter your email address and password. Click “Create Account”.
Step 2. Enter your business name. Choose the description of what your business does. Add a link to your website. Also, it might be beneficial to connect your company pages on Instagram, YouTube and Etsy to your Pinterest account.
Step 3. Click the Pencil icon beside your business name and start building your Pinterest profile. Tell your audience about your company using the keywords related to your business. Your Pinterest account will be given a default name based on your email address. You can change your profile name if you want to.
Step 4. As your profile picture, use your company logo. It’s a good way to make your Pinterest page more memorable and eye-catching. The minimum size for a Pinterest profile picture is 165х165 pixels. Don’t have a logo yet? Use the ZenBusiness logo maker to create a professional emblem in minutes!
Step 5. Upload a cover photo. Also, you need to add a link to your company website to be able to track website analytics. Go to the “Claim” tab, enter your website URL, and click “Claim”.
Tapping into the marketing opportunities offered by Pinterest requires concentrating on two fundamental things. First, you need to link your pins to your company website. Second, you need to make your website appealing to users from Pinterest.
85% of Pinterest users prefer visual content over text information. With that in mind, focus on creating high-quality, informative and inspiring photos of your products and services.
Pinterest is all about visual aesthetics. Put extra effort into making your photos and illustrations unique and appealing.
Alongside with photos, Pinterest also lets its users post short videos. This will give additional value to your boards. Below we’ve shared a few quick tips on how to make the most of your Pinterest videos.
For a bigger outreach, Pinterest recommends adding new pins one by one, instead of uploading all your content in one batch. Also, be sure to make a content plan:
To drive traffic to your website, do the following:
Like on any social platform, you need to forge and nurture a relationship with your audience.
Advertisements make for another effective method to put your Pinterest account out there. Pinterest offers a variety of parameters to target your audience with ads, e.g. keywords, geographic location, age, interests, etc. Also, you can target a specific category of users who are subscribed to your newsletter or have visited your online store before. For more information on setting up targeted ad campaigns on Pinterest, click here.
This tip applies to both your Pinterest account and website. Log into your Pinterest account and click the Analytics tab to see which of your pins got the most impressions and click-throughs. Google Analytics is yet another powerful source of vital metrics. Click the Traffic Sources tab to find out how much traffic your Pinterest account has driven to your site and which pins performed best in that regard.
Although Pinterest is not quite like other socials, it boasts a huge promotion potential. Let’s sum up the main tips for advancing your business on Pinterest:
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