Five Retail Sales Mistakes to Avoid

Everyone who deals with customers in a retail environment has learned ways to help close more sales. Many of them were even learned in sales training or from seasoned professionals. But could you be costing yourself sales instead? Here are five retail sales mistakes you should avoid.

Mistake #1: Listening to the Wrong Messages
If you say to a salesperson, ‘I want to buy your product’, chances are they heard every word of that message. But if you say to that same salesperson, “I’ve changed my mind and I don’t want to buy this product,” suddenly you notice their eyes glazing over as they hear something completely different than the words that come out of the customer’s mouth.

Often we are taught in sales training to ignore objections and only listen to “hooks” or “openings” that the customer may pass along and then to go in for the close. Now does this approach work? Sure it works some of time. It has worked for hundreds  f years with sales bullies. But does it work to build a long-term relationship with your customers? Hmmm, that is a good question to ask yourself if your listening skills need a tune up.

Mistake #2: Dominating a Prospective Customer
We’ve all been manipulated or lied to by a salesperson and been turned off by this sales approach. Some sales people think they can fool prospects with charm, flattery, and dramatic appeal, but these behaviors only mask the underlying motivation behind every word of the message. When I went to buy my new car, I heard every salesperson at the dealership use those same tactics over and over again. I was shocked and appalled that this type of sales pressure still exists today in a world full of much more savvy consumers.

Mistake #3: Staying One Step Ahead
Anytime you are one step ahead of your prospective customer,  your customer has fallen twenty steps behind you. Is that  fair when you are trying to build a relationship with someone? Follow your customer’s lead and stay one step beside them if you want to build a strong bond and lasting connection.

Mistake #4: Believing You Need a Degree in Sales
Some people waste too many years getting a college degree in sales and still don’t do a good job at it. Getting a degree won’t instantly make you a great salesperson. The only credentials you need for sales are the knowledge and interest in what you are selling along with the desire to help and inform others. Then when you have the opportunity to sell it over and over again, you will have the confidence and the skill to make lots of sales. 

Mistake #5: Judging People Too Quickly
If you feel that you may judge or size up people too  quickly, stop and take another look at yourself first. Spend more time judging your abilities and journaling your sales success instead of spending time searching for your prospect’s weakness. Sure, sales people do this all them time and exploit others weaknesses to their advantage. But this is no way to build lasting  relationships, get referrals, repeat business and make more sales.

Get started image

Ready to get started?

Get the expert support you need

Start Now

Related Articles

Budget-Friendly Ways to Travel for Business

Team ZenBusiness, on May 31, 2023

If at First You Don’t Succeed, Change What You’re Doing

by Kelley Robertson, author of Stop, Ask, and Listen, on May 31, 2023

The Important Business Benefits of Good Safety Systems

Marsha Kelly, on May 31, 2023

Consulting 101 Series, Consulting 101: Working Around an Unreasonable Deadline

by Brad Egeland, on May 31, 2023

Size does matter – reasons why bigger isn’t always better

by John D. Bloise, President/CEO Digital Architectures, Inc., on May 31, 2023

Staying Connected During A Strain In The Economy

by Team ZenBusiness, on May 31, 2023

Start Your $0 LLC Today