When you’re great at business but you’re a non-tech-savvy entrepreneur, setting up, maintaining or monitoring your website can be a bit overwhelming. There are so many components that go into your business that ensuring everything is moving smoothly can seem like a 24 hour a day undertaking. Aside from hiring an IT specialist or a technical team, all hope is not lost for you. You can run your business, tech and all, confidently and seamlessly. Here’s the best tip.
Make your site as simple to use as possible. That means any visitor to your site won’t have to put forth a lot of energy or thought into navigating your site or accomplishing a task, especially spending their rupees. Be sure to have a secure and reliable payment button that is clearly marked to accomplish this. Have your pages clearly marked and keep the copy as concise and detailed as you can. Remember, you only have a few seconds before a site visitor decides whether to leave your site or stay around a while. Keep your brand voice consistent across all arenas and you’re sure to see growth.
This tip ties for the best tip. In addition to keeping things simple for your customers, you have to invest in yourself as an entrepreneur. There are tons of ways that you can learn how to get better at technology. Whether or not you ever become a techie isn’t the point. The point is for you to learn new things and make progress when it comes to navigating the necessary technological components that go into making your business thrive. There are tons of ways to go about learning. You can take a class, you can do some reading or you can hire someone to teach you the ins and outs. Personal and professional development are two critical pieces of running a business.
In addition to the twoo previous suggestions, there are other things you can do to improve your situation. Some of these things include:
- Asking your customer what they want.
- Do a crude mockup when necessary.
- Ask for help from a friend.
- Seek out a technical co-founder.
- Use the tech that you understand.
- Use free resources.
Whether you’re in a technical industry or not, technology is going to be a big part of your business if you want it to be most profitable. Don’t let what you don’t know stop you from progressing.
There’s plenty of things that you can do to compensate for your lack of technical skills. You aren’t any less of a businessperson because of this either. There is no need to be ashamed or embarrassed. We all have our gifts, strengths and weaknesses, so put your talents and strengths where they will best serve you. Hire someone else for the rest. If this isn’t an option, invest in yourself and add to your skill set. Remember, a big part of life is learning, so if you’re reading this, you’re on the right track.
This article was written by Sophie Turton.