What is the Importance of Backlinks in SEO?

Backlinks are the inbound links that lead viewers directly to your blog or website. When you use them correctly, backlinks can become the building blocks to the most effective search engine optimization. The number of backlinks you generate will determine the popularity of your website in search engines. Here we share with you the importance of backlinks in SEO.

Search engines like Google use search spiders to index websites based on the quality of backlinks they have. When you build good quality backlinks, and your contents get indexed on search engines, you drive more quality traffic to your website. You become more relevant in search queries

The presence of inbound links indicates the relevance and importance of your website. Top search engines such as Google will give more credit to websites that are endorsed by other websites, and the only way to other websites will endorse yours if they post links to your website on theirs. This means your website will be considered more relevant than other websites in the search query. The search engine will consider the quality of contents on the websites in relation to the inbound links, hence backlinks alone do not guaranty top pages on search engines. The use of short and long keywords also plays a critical role. If search engines find quality backlinks that lead to wrong contents, then your search engine ranking will remain low.

One can achieve a better result with inbound links, through the proper placement of links within the contents on web pages. Backlinks that are deliberately placed in the middle of sentences are important in SEOs because the contents are subjected to having them linked. Backlinks placed in the middle of sentences are referred to as “contextual backlinks.” These links are more conscious and they are directly related to the topics and keywords on web pages, hence they produce higher ranks than random inbound links.

Quality Backlinks are Built-up Gradually, Not Abruptly

Backlinks that are added abruptly to web pages will not make any meaningful impact. Search engines normally consider, however, those natural backlinks that are added slowly over a period of time. Search engines know that it can be difficult to get quality backlinks from other websites, and the criteria they use in rating backlinks has even become stricter than ever.

Website owners are now using dubious methods to get links from websites that are totally unrelated to their web content. There are automated websites that are specifically set up to generate backlinks through deceptive means, usually referred to as “farm-links.” Farm- links can help website owners get traffic for a while, but they quickly realize how low their pages are ranked and indexed in search engines.

Here are 5 smart ways of generating quality backlinks to your website:

  • Guest blogging- submit quality contents to related websites and link the contents back to your website.
  • Using public relations tactics such as press releases.
  • Fixing broken links and re-using them
  • Sky-scrapping – searching for abandoned contents and rewriting them with your embedded page links
  • Making use of resource links.
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