I’ll be very frank with you: Getting an SEO company to improve your online presence is NOT cheap. To some upstart businesses it may even be too expensive for their marketing funds to afford. After all, SEO isn’t some kind of overnight magic. It requires time, effort, dedication, and consistency. But also trust me when I tell you this: SEO is worth every penny.
Great SEO means long-term marketing success. It doesn’t offer you short-lived fame or a transient market. When SEO hits, your brand stays. This is what SEO promises that no other marketing method can fulfil. SEO helps you campaign your product or service as a lifetime brand rather than a temporary trend. This is why it’s so critical to find the right company for your SEO marketing.
Think about it. When you give away discount coupons with your product pamphlets, you will probably incur costs equivalent to a whole month of SEO service – maybe even more. Sure, people will buy. Maybe they’d even buy plenty depending on your discount. But after the hype is over, you’d be lucky to retain 25-30% of the people who participated in your little giveaway. If your product is really, really good, then maybe the numbers can rise up to 40% and your base population can be just anywhere from 100 to 200 people! Imagine that. Forty percent of 200 people is just 80 individuals. With SEO, you could’ve reached a greater, bigger audience.
Wichita is the biggest, most populous city in the state of Kansas (see reference). And with SEO, you gain the potential of tapping into the lives of not just a hundred or two hundred people – think thousands, maybe even hundreds of thousands! But of course, you have to look at SEO marketing feasibly as well. How can you expect your website – a spec in the online Wichita database – to conquer the population’s searches in just a measly amount of time? Something great requires greater patience – remember that.
What Is Local SEO?
For a Wichita-based business like yours, what you need is local SEO. Search Engine Optimization refers to the application of online marketing methodologies and techniques to your online website in order to get it ranked on the higher pages of the world’s most popular search engines like Google and Yahoo. SEO is exposure – for your website, your business, and your product. With SEO, you don’t approach the market, the market approaches you.
For a complete SEO marketing guide, check this link out: https://www.tayloright.com/the-complete-seo-guide-for-local-business-owners/
So what does SEO mean for your business?
Targeted Sales. When you do SEO, the right people end up finding. So instead of randomly flailing discount cards in front of people’s faces, you get the right ones coming to you. You lessen overhead costs and dead or futile marketing efforts. With SEO, your website becomes the discount card. And the people who come to your website, are actual clients who are interested in what you offer – not some random hullaballoos you meet on the streets.
Long-term Marketing Success. SEO may be a longer process compared to other marketing methods but it sure penetrated the market deeper. SEO isn’t a shallow marketing ploy that gets people hooked one second and has them leave the next. If your SEO company is not just for show, and actually knows how to launch and maintain an SEO campaign, your marketing success can live as long as your business in Wichita does – and that could be forever.
Lower Operational Costs. You don’t have to pay the discount coupon handler anymore, nor do you have to pay the printing ads for getting you those flyers. You may also cut down on marketing personnel because you’re already outsourcing SEO work to another agency. Although SEO will cost you, it will also lessen your marketing expenses. Not to mention, the benefits are definitely far lovelier with SEO.
So I guess I just made SEO a marketing method you can’t resist, huh? However, as much as I adore the perks that come with SEO, there are still some dangers to it. Most of which heavily lies on the Wichita SEO company you partner with.
After all, although SEO holds a lot of promise, it is only as good as the people behind it. So what you need to be most careful of is falling into bad company. And here are some signs, you are about to go into it:
Fraudulent SEO Companies Talk Big
The thing with fake SEO agencies – or incompetent ones – is that they like to talk really big about SEO. They like to use all these SEO jargons but fail to explain them in simple ways. They do this thinking that talking big make them sound smart. But does it really? A good SEO agency will try to involve you in the process as much as possible and will explain things to you in a non-SEO way so that you can gain better understanding.
Fake SEO Agencies Offer Super Low Rates
Either that, or bank-breaking discounts. SEO is a professional service. It implores the help of online marketing professionals and their salaries aren’t all that cheap, you know. Good service come at a price – maybe not too much, but certainly not too little. Any company, who’s throwing you the service like it’s nothing, certainly doesn’t have capable employees on board – or worse, they don’t have any employees at all! And everything they’re showing you is nothing but a front to rid you of your money or scam you.
Inexperienced Agencies Will Give You Impractical Promises
Get your website ranking the top spot on Google in less than a week!
200% increase in ROI in just 3 days!
Seriously? No SEO marketing genius can ever pull that off. When the company gives you promises that are too good to be true, then prepare yourself to get those promises broken – and instead, hear a whole book of excuses. I’ve said it earlier and I’ll say it again: SEO doesn’t do overnight miracles. It takes long months of brainstorming, applying, and maintaining various online methods in order for SEO to give visible and measurable results. Thinking that you can use a shortcut is just plain ignorance.
Samantha Acuna is a writer based in San Francisco, CA. Her work has been featured in The Huffington Post, Entrepreneur.com, and Yahoo Small Business.