Digitizing your business’ booking process may seem daunting – but it can save you so much time and effort. Despite what you may imagine, it’s pretty simple to integrate booking tools into your website or app, too, so there’s no reason why you shouldn’t do it if you haven’t already.
Let’s take a look at some of the biggest benefits of using an online booking system for your business:
1. You can prevent no-shows
If your only way to remind a customer of their booking is to send an email, there’s a chance that your customer might accidentally forget all about their appointment. We all live such busy lives that it sometimes takes more than an email reminder to remember something we’ve scheduled in. An online booking system can reduce customer no-shows by sending push notifications to your customer’s phone screen, or sending text message or phone call reminders, in the days leading up to their appointment.
2. It’s surprisingly easy
The days of having to be a software developer to make your own website features are long gone. Nowadays, you can create a booking system app in several straightforward steps. If you’re not feeling up for the job, however, you can always pay for an expert to do it for you.
3. Offers customers more flexibility
Many online booking systems give customers much more flexibility than if they were to make a booking in-person or over the phone. These systems may allow customers to change the date of a booking or cancel ahead of time, which again prevents no-shows and simplifies the booking process for both you and your customers.
4. Useful data collection tool
There’s a lot you can learn from your online booking system. This software is capable of retaining customer data, so you can look back and look for trends in the dates and times of certain bookings. You will also be able to track your overall revenue and your overall no-shows, which will help you to make improvements when needed.
5. Increases efficiency
With an online booking system, you don’t have to employ a member of your workforce to solely handle bookings. Your system will automatically schedule bookings and is smart enough to prevent double-bookings or mix-ups (which your staff, being only human, may not always avoid). Your team will benefit from being able to get on with the important tasks at hand without having to waste time with the admin of arranging and chasing up on bookings.
6. Constant accessibility
Another benefit of your booking system being automated is that it can work around the clock. While your staff might finish work for the day in mid-afternoon, your online booking system can continue to take bookings throughout the evening and night. This gives you a bigger chance of targeting busy customers who can only make bookings during specific times of the day.
If you’re still manually taking online bookings, it’s time to switch to an online booking system. You’ll boost your productivity and retain more customers as a result.
Written by Paul Henry.