What should you name your craft business? Check out these best of the best names for your handmade craft business and Etsy shop in my list of naming ideas here. Included are names for sewing, resin, jewelry, clothing, yarn, wood, clay, paint, and floral craft art businesses.
This big list contains all types of naming ideas for your craft business including; cool craft names such as Aim Crafts, Artistlux and Art Boxed, catchy craft names such as Art Squad, Beautiful Junk and Craft Dynasty and also funny craft names such as Craft Bliss, Beatnik Art and Godfather of Crafting.
Region nicknames + Crafts (Example for my area -NoFo Crafts, or for Austin, Texas your business name could be Violet Crafts or Bat City Crafting! Here is a list of nicknames for US cities
|Actively Crafting||Aim Crafts||Aloha Artists|
|Anvil Krafts||Art Boxed||Art Carvings|
|Art Junkies||Art of Crafts||Art Riot|
|Art Squad||Art Wired||Artist Cave|
|Artist Color||Artist Fluent||Artist Made|
|Arts and Crafts||Artzilla||Aurora Art|
|Backyard Crafts||Basement Crafts||Beautiful Junk|
|Bee More Creative||Bench Dovetail||Bench Ironwood|
|Bench Krafts||Beyond Beading||Bits and Bobs Made|
|Bits of Crafting|
|Blue Ribbons Crafts||Boho Crafts||Box of Crafts|
|Buttons and Bows||Cabin Maker||Carve Artist|
|Carved with Love||Chic Crafts||Chisel Tree|
|Clay Crafts||Clay Made||Clay Wheel|
|Clever Crafts||Connect Krafts||Cottage Crafts|
|Cottage Makes||Craft a’ Coeur||Craft Addict|
|Craft Alliance||Craft Angel||Craft Baby|
|Craft Beatnik||Craft Bliss||Craft Browser|
|Craft Coach||Craft Collective|
Here is how to get the best results from name generators (such as the one I used to create the handmade craft naming ideas below https://businessnamegenerator.com )
First brainstorm a big list of keywords to use as input into the tool. These are words and phrases (2 or more words) that relate to your business products. They do not have to be necessarily the ones that will be contained in your final company name.
An easy way to brainstorm keywords for use in name generators is Google.
Put into the search bar your craft business type (wood carving) plus “keywords” = wood carving + keywords. Scroll through the results and create your list, an example below using the wood carving example cited above:
Keywords I found = joinery, sculpture, woodworkers, tools, woodturning, creative, reclaimed wood, architectural, restoration, apron, arbor, tree, woods, forest, bench, plane, bevel
Another good source of creative keywords is glossary and vocabulary pages, such as this woodworking glossary.
Armed with my list of keywords, created using the tips above, I created these business naming suggestions. I inputted the keywords and added my own personal touches.
|Wood Origins||Wood Artisan Bench||Bench Dovetail|
|Bench Ironwood||Wood Heart||Wood Turn|
|Timber Pop||Wood Forged||Handmade Tree|
|Timber Carver||Treeworks||Plane Tree|
|Chisel Tree||Sharp Carver|
The name you choose for your craft business brand name is one of the most important decisions you will make as a new handmade art entrepreneur or Etsy shop owner. It’s because your craft brand name communicates your unique and attractive benefits to customers.
Powerful names can significantly impact your business’s perception in new clients’ minds. I will help you develop a catchy craft business name to attract paying customers to build your business.
Let’s get busy naming your craft brand or Etsy store….
Start by getting clear on your branding position – before you can develop unique craft business names. Answer these questions to determine your brand position:
What types of handmade products are you offering? Jewelry, clothing, pottery, etc
Who are your target customers? Women, families, kids, retailers
What makes your craft business unique and different? Trendy, organic, etc
A strong branding position will attract paying customers to your establishment who appreciate your talent and refer their friends. In addition, your marketing campaign will be easier to develop because you will know what your unique benefits are.
Come along as we develop your craft branding in two easy steps.
Your Craft Business Difference vs. Competitors
What “position” do you want to claim a stake in your customer’s minds instead of your competitors?
Is your business MORE fashion-forward, uses natural materials, themed specific design, etc.?
How You Want Customers to Identify Your Craft Products
What qualities do you want your customers to remember when your craft business names come to mind – artistic, innovative, cute, chic, luxurious?
Use these methods to brainstorm a long list of possible name ideas for your craft business.
The best place to start is inside your ideal client’s mind. Who are your target customers for your crafts?
Are they millennials, professionals, executives, busy moms, singles, teenagers, children and families, college students, young professionals, stylish middle-aged women, or men?
Once you have your perfect customer in mind, figuratively step into their shoes. This is important because you want to evaluate your craft brand name through their eyes for the best results.
Please don’t fall into the trap of naive business owners who judge their business name ideas using their taste. You want to appeal to YOUR customers, not to yourself.
Example – You own a handmade artist business and are 55 years old; however, your clients are primarily young Moms under 35. The names you like, such as Crafty Lady, will not appeal to this younger audience, who will likely appreciate a hipper, trendier name such as Craft Spot or Craft Now.
Begin your brainstorming by listing words about your products such as stones, gems, paint, wood, etc. Next, include adjectives that you want to use to describe your art approach stunning, glamorous, gorgeous, fresh, chic, natural, trendy, fashionable, etc.
Play around with rhyming names or with words with the same starting letters, such as Craft Cave. These types of phrases are unique and easy to remember.
Then continue to the next step, where we will review each of these naming ideas against the checklist below to determine which is the absolute name for your new Craft business.
Check out my full list of 24 ways to brainstorm business name ideas here
Review Business Name Lists
Read lists of business name ideas such those in this list and as these pages below to get inspiration for your best company name:
Combine Two Words for One Business Name
Blend personal names of two or more owners into an interesting compound business name. Learn the many ways to combine names for your business name in my article here.
Name Your Company with Your Personal Name
Some craft business owners elect to use their own personal name as their business name.
Generally, I do not recommend naming your business after yourself – except in a few instances – read more in my article about naming a business after yourself here
FYI: Avoid using business owner initials as a business name. Some new entrepreneurs decide to use their initials as their company name. This is not a good idea because names such as The ABC craft business (Ann, Betty, and Cathi) are boring, easy to forget, hard to spell and pronounce. NOT the type of name to become memorable in customer’s minds.
Use Acronyms to Come Up Company Name
An acronym is different from a name made up of owner initials because it creates a new word.
Some examples; IBM is an initial name (for International Business Machines) which is spoken as each letter separately – I -B- M.
An example acronym name is LEGO (short for Leg Godt – danish for “play well”) and is pronounced as one word.
Use this online tool to brainstorm some creative acronym business names.
Experiment with Wordplay and Funny Puns
Puns are jokes that exploit the different possible meanings of words – a play on words. They can make funny and catchy business names.
Some examples of craft service name puns; Crafty Cuties, Fairy Craft, Daily Craft, You’ve Got Craft, Craft Safe.
Have fun and get business name inspiration with this free Pun Generator tool.
Try Rhymes for a Catchy Business Name
Using a rhyming name can make your brand more memorable such as StubHub and 7-Eleven.
Business names that rhyme has a musical quality that helps them stand out in customers’ minds. I used this free online rhyme tool to come up with these names for Craft business companies:
Utilize Descriptive Word Phrases for Craft Business Names
Use keywords that describe your handmade products and their benefits to create exciting and powerful business names.
Begin with your business type -“Craft artist.” Then create a list of related words such as; art, woodworking, design, painting, sewing.
Check out this free online related words tool
Combine these related words with other words such as; your location, name, or specialty service.
Here are some examples of Craft-related names:
By following my recommended steps above, you will have come up with a long list of good business names. Next comes the critical phase of evaluating your name ideas and selecting your perfect brand name.
Use my pro checklist below of essential criteria to help you make the best choice.
Checklist to Choose Your Best Craft Business Name – 9 Important Considerations
Your personal experience, work ethic, and love for designing are what make you unique in this field. With those as your core values and priorities, you will find that naming your business is not too difficult. For a starting point, I’ll offer some ideas:
*Your last name and then an adjective describing one of the qualities your items reflect (Smith Metal Art)
*The areas in which you specialize… (ex.: if you’re skilled at making jewelry) * Something inspired by nature that exemplifies one of the aspects or elements from it (earthy, leafy…) *An activity related to what you do… (paint me colorful crafts…)
Whatever resonates best with your personality and brand will work best for you. Of course, it depends on the type of craft business you want to create, too. For example, if it’s something like a pottery gallery, then “Adam Smith Earthenware Gallery” might be appropriate. On the other hand, if you’re making jewelry exclusively from raw materials or metal, the name differs again. It should include related keywords such as silver, copper, gem, rock, wire, glass, etc.
Your business name should suggest that your company is solving a problem. Therefore, the name needs to be easy to remember, memorable, and sound good when spoken or written out.
I would lean towards something like ‘Soulful Stitches by Pam, which sounds unique and easy to remember for a specific craft business.
Craft business names often rely on a strong, iconic image to communicate the product’s differentiating characteristics, such as; Da Vinci Paints, Super Woman Crafting, etc.
When it comes to choosing the right name for your craft enterprise, focus on an iconic idea that communicates what you want others to experience when purchasing your products. Look at other companies in your industry and see how they’ve named their businesses for inspiration.
Keep the following points in mind as you brainstorm:
1. Make sure that using a personal or made-up name is okay with trademarking laws
2. Beware of double meanings that could be misinterpreted by customers—turning away potential buyers. Instead, test your name by sharing it with friends, family, and buyers to get their feedback.
3. Think about how consumers will search for you online. Which search phrases will then input into Google. Seriously consider using those terms in your final company name or product brand names.
Choosing the right name for your craft business can be a difficult task. That is why I created this big list of available craft name ideas.
These two important things you should keep in mind when making your decision.
1) Be unique: Choose something that no one else has. If there are many similar craft businesses at large events like County Fairs, you may have trouble being successful because customers might confuse you with other crafters. Even using your own name does not guarantee uniqueness – there could be other Cynthia Crafts companies!
2) Keep it simple: If possible, use something easy to spell and remember. On the other hand, don’t try to do anything too fancy – this will result in many people who won’t bother trying to find out more about your company, and then they’ll miss out on all the beautiful work you’ve done!
A good Etsy shop name is about getting buyer and search engine attention. Therefore, it needs to be short, catchy, and versatile enough that a customer can remember it or take the time to write it down fast.
Start by trying to come up with a single word (if possible), and then using puns off of this word for your store’s title or description is probably the best option. So, if you sell handmade lip balm, a site called Licky Lips could be good.
Do some research on the trends and popular keywords by searching the Etsy site. Try to find something that relates to your items or is catchy and memorable. Ask family, friends, and acquaintances for their input. Don’t be afraid of an out-of-the-box name that could be the perfect fit!
The hardest part is coming up with a creative or interesting name that your customers will associate a lot of meaning and emotion with, so this is where brainstorming can be helpful. Use my fun, proven ways to brainstorm outstanding business names here.
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