According to surveys, 85% of customers want brands to produce more video content. Also, 72% of those surveyed prefer to learn about new products and services through videos. As you can see, video content is important. An animated logo is a simple and effective way to live up to your customers’ expectations. Read our detailed guide to find out more!
Animated logo is a dynamic image of your corporate emblem. It’s a short video clip that can help you capture your audience’s attention, separate your brand from the crowd, and nurture a bond with your customers.
To bring your logo to life, you can use both 2D and 3D formats. In 2D, an image rotates in a two-dimensional environment, where elements can move up, down, to the left, and to the right. The 3D format creates a voluminous effect. Below we’ve listed the most common techniques that you can apply when creating a logo in either of these two formats:
Where you can use your animated logo:
For obvious reasons, dynamic logos are particularly popular among film studios. There is one smart technique that you can learn from the giants of the cinema industry. You can change the colors, symbols, text, etc. in your animation depending on the product or service you’re promoting.
Designed in retro style, the Dreamworks animation aims to evoke the feeling of nostalgia. You can see a boy sitting on the Moon and fishing in the lake beneath. The Moon transforms in letter “D” and the company name “Dreamworks” is showing from behind the clouds.
The video opens with the image of a torch. However, as the view zooms out, we recognize a strong and proud-looking girl standing on the pedestal among the clouds. This animation precedes movies by the Columbia studio, one of the brands under the Sony Pictures umbrella. By the way, the beautiful girl symbolizes the United States of America.
This Japanese film studio is instantly recognized through a bunch of balloons that are soaring to the sky. At the end of the clip, they merge into one big balloon with the Pierot cat, one of the protagonists of Toie cartoons.
The dreamy Cinderella castle strikes with its precision and detalization. You can see the castle architecture, clouds, fireworks, and even shooting stars. Along with being so visually delicious, this logo demonstrates the powerful technological potential that Disney is proud to have.
The film giant had stayed loyal to its visual identity for more than 100 years. Finally it was decided that the logo needed some revisiting. On the Paramount logo, you can see a snowy mountain peak with bright stars above. From time to time, the company plays around with the colors and landscape, customizing its design to different projects and events.
Vanguard’s vibrant animation fits the brand personality like a glove. You can see colored letters dancing on the screen and forming into the company name.
To refresh your brand identity, you don’t necessarily need to spend lots of money on a professional designer. Nowadays, every Internet user has unlimited access to smart graphic editing services that can do the job for you. We’ve hand-picked 8 online services with different pricing plans, features, and advantages. Pick the one that suits your skill set and budget!
|Service||Budget||3D animation||Ease of use||Pros||Cons|
|Renderforest||Free trial version with a limited functionality Paid version from $9.99/month||Yes||Easy||Big selection of visual effects (neon, VR, light effects. etc.) Big variety of templates Ease of use||Limited functionality in the free version|
|Animaker||Free trial version Paid version from $12/month||Yes||Easy||World’s biggest library of animations Speed (creating a clip takes just a few minutes) You can upload and edit your own animation clip||Limited functionality in the free version|
|Offeo||Free trial version with a limited functionality Paid version from $19/month||Yes||Easy||Intuitive interface Stunning choice of custom templates and soundtracks||Limited functionality in the free version|
|Motionden||$9 for 1 animation OR $39/month||Yes||Easy||Free testing Simple interface Big collection of templates and effects Cloud technology that allows you to edit your file across all devices||You can’t download your logo for free|
|IntroMaker||$10 for 1 template||No||Easy||Fast way to create an animated logo Free testing||Templates are less creative compared to other services You can’t create an animation from scratch. You need to upload your file in JPG or PNG|
|Adobe Spark||Free trial version Paid version from $9.99/month||Yes||Medium complexity||Original typography, professional templates You can upload your own image or pick one from the library Accessible from both desktop and mobile app||Limited customization possibilities|
|Adobe After Effects||Free trial version Paid version from $20.99/month||Yes||Medium complexity||Biggest tool box among the available services You can export files from Photoshop and Illustrator Impactful and unique graphics||Confusing interface Only for design pros|
|Adobe Animate||Free trial version Paid version from $20.99/month||Yes||Complex||You can bring to life any character, image, photo, text, etc. Powerful editing tools Versatility. You can use your finished logo across all media, from PC to TV||Only for design pros|
Animated logo is not only a key element of your visual corporate style, but also a powerful marketing tool that can give you a leverage in the market. Let’s sum up why creating an animated clip for your business is worth your while: