The mouse symbolizes constant movement and fussiness. If you analyze traditional culture, you can notice a negative attitude attached to this rodent. Therefore, when creating modern logos, they are guided by other associations (for example, a computer mouse). Or the logo can depict an attractive character that is associated with business, efficiency, and other positive qualities. In this case, a logo with a mouse can be considered universal because it will suit different brands.
Who uses it?
The most popular example is probably Mickey Mouse, a logo in the form of three circles symbolizing the head and ears of a cartoon character. It is so recognizable that it does not even need a detailed drawing. The simple silhouette of a rodent drawn in a thin line on a white background is the Mouse Specifics logo. The symbolic image of the muzzle is located in the center of the letter “O” in the combined logo for Mouse At Work.
Which elements to choose?
A mouse logo is usually based on a recognizable rodent silhouette. The key elements are round ears, a specially shaped muzzle, and a thin, long tail. You can use a simple image or create a detailed character, giving it the necessary emotions. Possible combinations can be based on wordplay (for example, a computer mouse with ears and a characteristic tail). Alternatively, you can add recognizable elements to the text logo: For example, add round ears to one of the letters.
Which colors to choose?
Choose a color scheme in the mouse’s natural color for a logo with the image of these rodents, i.e., primarily white and shades of gray. When choosing a color, it is better to avoid options used in popular logos (for example, red and black colors in the Mickey Mouse logo). There are no other restrictions: Any decisions dictated by the brand philosophy are allowed. Simple logos use 1-2 basic colors. For a logo with characters, colors and shades that are sufficient for detailed drawings are most often used.
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