Discover how to design a vibrant toucan logo that captures the essence of color, uniqueness, and tropical charm, making your brand truly unforgettable.
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In American culture, toucans represent love, happiness, and soul. They are considered symbols of prosperity, development, and overcoming life’s troubles. Centuries ago, American tribes carved images of these birds on totems. In modern culture, the toucan is associated with exoticism, confidence, and the strive for perfection. The toucan logo is universal: Brands can use it to emphasize similar associative qualities or bright exoticism.
A cheerful image of birds is used for the logo of the Mini Toucan concept for the Tui family hotel chain. The Toucan Signs company specializes in surface graphic design. The toucan on its logo is distinguished by a special beak: A full spectrum of rainbow hues is applied to it. A similar solution was chosen by the Russian printing company Toucan Print.
In most cases, people choose a color scheme corresponding to the plumage of a toucan. It is bright and recognizable, creating direct associations with exoticism. This is a combination of black, white, yellow, and red shades for the body and orange, yellow, red, blue, and green for the beak. Naturally, not all logos repeat the complex color of the bird, as this is not necessary. Three or four base colors are usually used in development. If a brand is working in the niche of art or printing, a colorful logo will be an advantage.
First, a toucan logo will have a distinctive beak that conveys recognition, exoticism, and the necessary mood. Therefore, for the logo, it is enough to use only the head of the toucan in profile. The unique shape of the beak resembles the smile of a pretty bird: It is actively used when developing a logo for children’s brands. As with all bird logos, the position and dynamics can emphasize the necessary qualities. For example, a flying toucan will symbolize movement. This option is suitable for transport and travel companies.
Before you start creating, you can familiarize yourself with the works of our users.
Recommended pages for additional inspiration: How to Create a Turtle Logo? How To Create a Japanese Logo? How to Create a Cartoon Logo? How to Create a Rhino Logo? How to Create a Computer Logo? How to Create a Shark Logo?
Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
Written by Team ZenBusiness
ZenBusiness has helped people start, run, and grow over 800,000 dream companies. The editorial team at ZenBusiness has over 20 years of collective small business publishing experience and is composed of business formation experts who are dedicated to empowering and educating entrepreneurs about owning a company.
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