If you want to be a successful business it’s not enough to make your customers believe in your brand; to get them to buy your products they also need to believe in themselves.
Motivational content isn’t just about making people feel better about themselves, it’s about showing how your brand, your message, and your goods/services can make them feel better about themselves.
There are so many examples of motivational content on the web that it can be difficult to know what’s useful and what’s a waste of time. I’ve picked out 4 great examples of motivational content. Read on and in just a few minutes you’ll have some actionable tips that you can use to motivate your customers to keep coming back to your brand again and again.
Recommended reading: 12 Kick-Butt Self-Motivation Tips For The Self-Employed
The Brand: Fitbit
Fitness brands are an obvious source for motivational content and it’s with good reason; getting fit is hard work and requires commitment. Fitness companies are selling more than just a product, they’re selling a lifestyle and if they can’t motivate their customers to buy into this then they quickly run out of business.
US company Fitbit sell activity trackers, devices that you wear on your wrist and which measure a range of data, including:
- Heart rate
- Quality of sleep
- Steps climbed
Many of the measurables that Fitbit offer are available for free from your smartphone. In order to motivate you to buy their technology, Fitbit make their product part of your everyday life and getting fit a routine that you’re the boss of…
Their blog is littered with content that demonstrates not only how easy it is to make fitness a party of your life, but that it’s fun and life-changing…
So take a leaf out of Fitbit’s book and develop motivational content that shows your customers how easy it is to make their lives better by buying into your brand. In addition to developing your own content, you can also employ content curation tools to add a little extra volume to your website.
Buzzsumo is the go-to-resource for content curation. You can search for any sort of motivational content and it will find the most shared content on the topic, allowing you to pick popular articles that you can share with your readers through your blog and social channels.
The Blog: Addicted 2 Success
There are an enormous number of motivational and wellness blogs online. Addicted 2 Success was launched in 2011 by Australian, Joel Brown. Since then it’s had over a 100 million views and has been named one of the top 25 motivational blogs on the planet.
It’s packed full of masses of content, including:
It’s also targeted towards the people that really need a bit of motivation…
Not only do Addicted 2 Success understand who is reading their blog and what types of content they need, they also appreciate their readers want to get their motivational content quickly, simply, and from a variety of sources.
Credit: Addicted 2 Success
It really couldn’t be more effortless for you to find the motivational content you need on Addicted 2 Success and that’s how it should be for your audience.
Credit: Addicted 2 Success
So make sure that when creating your site you know precisely who you’re writing your motivational content for, what they want, how they want to access it, and make it as simple as possible for them to get it. But you shouldn’t stop there; you should also make your customers’ lives easier by bringing your content to them on a regular basis.
One of the best ways of doing this is through an email newsletter, one which lists your latest content in an easy-to-digest format. You can save yourself time in producing your newsletter by using a pre-made template (some free email templates here), and just dropping in the links to your content.
The Influencer: Casey Adams
This entrepreneur, author, and public speaker is just 17 but he’s already one of the top 12 motivational men on Instagram. Casey Adams is an inspiration to hundreds of thousands of people across the world and there’s plenty that you can learn from his content.
He uses Instagram as his content platform, uploading posts that motivate his followers by demonstrating how they can seize control of their lives.
Take this example. Speaking about social media, he focuses on the opportunity that it offers you…
Or this one, where he hammers home the need to ask valuable questions if you want to receive answers that will benefit your life…
Casey Adams keeps his motivational content short, to the point, and easy to digest. But the most important thing he does is to give his audience actionable advice that they can easily apply and use to bring them greater success.
So follow Casey’s advice and make sure there is always a point to your motivational content because if there isn’t then what incentive to you give to your audience to keep coming back for more?
Influencers like Casey can bring your motivational energy to the attention of even more people. This is because they have uniquely engaged followers who are receptive to the recommendations made by the influencers they follow. You can use technology like Upfluence to connect with the right micro or macro influencer for your brand and get your motivational content out to a whole new range of people.
Some people think that motivational content is just a series of a series of quotes from famous individuals. But it’s really not as simple as as that.
In order to create great motivational content you need to make it easy for your customers to buy into your brand, make it effortless for them to get what they want from you, and always give them actionable advice.
So take inspiration from the 3 great examples above and start creating content that motivates your audience to buy into your brand for the long-term.