5 User-Friendly Features You Should Bake Into Your Online Store

The competition for customers between online stores can be fierce. Even the slightest changes to your ecommerce store can make a big difference and put you ahead of the competition. But every proposed change you make to your online store must be followed with the question: is the user experience being improved? If not, it’s probably not a valuable change to make.

What’s user-friendly?

There is a lot of talk going around about user-friendly ecommerce sites. However, many store owners still don’t fully grasp the concept. They’re not able to fully capitalize on the user-friendly features for their websites.

Before you can make your online store user-friendly, you need to understand what it means. A user-friendly ecommerce website:

  1. Is easy to navigate.
  2. Understands its users and is able to provide them with content based on their interests.
  3. Makes it easy to find items.
  4. Is attractive.
  5. Is easily recognizable.

User-friendly websites put their customers first.

Essential user-friendly features for your website

Form a Business Today

Let ZenBusiness Simplify the Process

SEE PRICING

1. Fast Loading Speeds

Speed is everything to today’s consumers. According to a survey by Kissmetrics.com, 40 percent of your audience is likely to abandon your website if its loading time exceeds three seconds. The survey further showed that a delay of one second in the loading of a page could result in a reduction in conversions by 7 percent.

Ensure that all of your landing pages load within three seconds. There are various tools and plugins you can use to monitor your website’s speed and determine what is slowing it down. You should also consider upgrading to a content delivery network (CDN) to improve your website’s speed. This also has the added advantage of greater security for your site.

2. Responsive Design

Responsive design is no longer optional for ecommerce websites. Mobile searches on Google have increased over the years and now make up for more than half of the 100 billion monthly queries made on the search engine.

If you want to increase your sales and be more accessible to your customers, ensure that your online shop is mobile-friendly. Responsive design ensures that your online store adjusts automatically to fit the screen on which it is being viewed. Thinking of your mobile users has the added advantage of improving your ranking on search engines, thus increasing your store’s visibility.

3. Simple Navigation

Keeping it simple goes a long way when running an ecommerce store. While you may want to show just how unique your store is through intricate web design, keeping your navigation simple pays off.

Your users need to be able to find what they’re looking for as quickly as possible. Include categories and simple menus. You should also include a search function that allows users to search for items they are interested in. Users are likely to get frustrated and give up if it’s difficult for them to find the items they’re searching for.

4. Flexible Payment Options

Not everyone likes to use their credit card to make payments. Some people prefer to make payments through PayPal or Bitcoin. It’s important to provide your customers with flexible options for making payments on your website. Enterprise ecommerce software, such as Shopify Plus, offers multiple payment options so you can cast the biggest payment net to accommodate potential customers.

5. Wishlists

Many consumers visit online stores just to look around. They may not be able to afford an item at the moment but may be able to purchase it later. Providing them with a wish list feature makes it easy for them to return and easily purchase items that caught their eye on a previous visit.

There are a number of ways that you can make your ecommerce website user-friendly. Start by choosing a reputable ecommerce platform and then go from there.

This article was written by Katie Dean.

Compare ZenBusiness Packages

Identify the package that’s right for your business and then get started

starter

$49

BILLED ANNUALLY*

plus state filing fees

Ready in about 2 to 3 weeks

START NOW

Top Features

  • Standard Filing Speed

  • Worry-Free Compliance

  • Expense & Deduction Tracking

pro

$199

BILLED ANNUALLY

plus state filing fees

Ready in about 4 to 6 days

START NOW

Top Features

  • Faster Expedited Filing Speed

  • Worry-Free Compliance

  • Guided Operating Agreement

premium

$299

BILLED ANNUALLY

plus state filing fees

Ready in about 1 to 2 days

START NOW

Top Features

  • Fastest Rush Filing Speed

  • Domain Name & Email Address

  • Customizable Business Website

*SPECIAL OFFER – get Starter for only $49. It renews at the end of your first year with our Worry-Free Compliance service for only $199/year.

Get started image

Ready to get started?

Get the expert support you need

Start Now

Related Articles

21 Part-Time Side Businesses Ideas to Start in Your Spare Time

By Elizabeth Fels, on September 20, 2022

7 Ways Your Small Business Can Capitalize on This Peak Holiday Season

Team ZenBusiness, on September 20, 2022

10 Easy Ways to Make Money This Summer

by Team ZenBusiness, on September 20, 2022

5 Self-Employed Professions That You Can Get Started on Right Now

by Team ZenBusiness, on September 20, 2022

50 Self-Employed Business Ideas You Can Start for Under $100

by Team ZenBusiness, on September 19, 2022

9 Best Recession-Proof Businesses

by Team ZenBusiness, on September 19, 2022