9 SEO Tools Every Website Should Know About in 2020

SEO or Search Engine Optimization is the practice of refining your website’s tools and content to make it show up more often in Google search results. You have to know how keywords affect your market in order to use the right ones to improve your traffic. Refining your website for SEO principles isn’t easy, which is why tools exist to do it for you, sometimes for free.

Here are the 9 best SEO tools currently available in 2020 for anyone that wants to refine their website’s content to increase traffic, improve visibility in search results, and keep people on your pages for longer.

SEO Quake

If you want to see how multiple search engine metrics approach your site, you can use SEO Quake, one of the best free tools available for that purpose. Beginners to SEO terminology may be put off by the app’s specific use of technical terms, but its insights and reports into the traffic on your site and the effect of keywords and metrics on your activity will keep you ahead of the game.

It can examine backlinks and Google index updates as well to give you the best chance to control your traffic and maximize your visibility.

SEO Spider

SEO Spider “crawls” as the devs call it, which means that it has a customizable .txt file that allows you to run individualized google analytics integration searches. This is a fancy way to say that the app searches URLs and helps you maintain your links in accordance with Google search parameters to give your site the most visibility.

It can check the number of links on your pages to see if they’re working, including repairing tags, removing missing links and duplicated ones, and checking their viability for your site’s activity.

Since 2010, SEO Spider has been serving major clients like Disney and Dell. There’s a free version, but it’s much more limited in terms of features.

Search Console

Google Search Console is a professional tool that allows people who know their way around SEO protocols to use an in-depth dashboard to review impressions data, keyword rankings, and other features.

If you need a program that can check site information, including the highest-ranked pages, index URLs, test for speed, and examine links, Google Search Console is a great professional option. It’s even optimized for mobile use so you can take it with you and keep tabs on your site wherever you are. As a monitoring tool, it will allow you to improve your SEO across the board. The delay in its reporting options may be a turnoff, but the variety of the options themselves makes it a versatile and useful tool.

For those looking for a solid metric on how to evaluate their site’s performance with user-friendly menus, Search Console is one of the most-used options out there. It comes with great troubleshooting features and spam reporting functions as well. It’s always being updated so you can always tell how Google users are reacting to your website.

Majestic SEO Tools

Since 2011, Majestic SEO Tools has been specializing in collecting and interpreting data on backlinks. Its two evaluation options – Fresh or Historic Index – give you ways of observing your website’s data from different timeframes.

Its main feature is called Majestic Million, which examines rankings of up to a million websites based on search traffic. The app comes in two versions, but only the intermediate one comes with the extensive backlink checker that allows you to review the source of negative comments on your pages.

SEMrush SEO toolkit

SEMrush SEO toolkit gives you the ability to review data on your competitors with an intuitive dashboard that has everything you need to manage and compare your pages. You can analyze backlinks and website traffic to help you understand how your competition’s web pages are doing better than yours. In doing so, you can even see their keyword distribution and use it on your own site if you want.

SEMrush has received $35 million of funding since it was created in 2008. Its specific technical jargon in terms of SEO practices makes it more ideal for people already experienced in SEO principles. However, anyone interested in taking advantage of one of the leading comparison tools would do well to check it out.

Moz Pro

Moz Pro is a community-supported marketing tool that uses SEO principles to help users increase their traffic and improve their website’s ranking in top search results. If visibility is your main concern, Moz Pro has a convenient toolbar that gives you access to its keyword recommendations and metrics. There are free trials available, but the full program is a paid subscription.


The reason Ahrefs continues to be one of the most recommended SEO tools is its Site Audit feature, which allows you to visually see the aspects of your site that could stand improvement. It can track backlinks and help you improve them as well. Since mistakes in these can make them worthless to your site, it pays to get a subscription to something like Ahrefs to have it checked out.

Rank Tracker

Ranktracker allows you to research profitable SEO keywords, analyse the competition and also track your search engine ranking positions in a few seconds. This is a must-use toolkit in your SEO arsenal.

Google Optimize

The last tool is yet another by Google, a sophisticated app that gives you valuable insight into your webpage’s ranking. This allows you to find the ideal balance between content and ranking. Their A/B test helps you compare these elements.

Customization features on Google Optimize give you a lot of freedom to individualize your experience for website administrators that know what they’re doing. The app is free, however, giving anyone a chance to see if it works for them.

The Takeaway

SEO tools are essential in 2020 to improve your website’s traffic by increasing visibility and refining your use of keywords. These tools give you the ability to analyze your site’s metrics and see how they stack up to the Google algorithms. By getting this insight into both your own website’s visibility and the strategies of your competition, you can improve your business’s traffic, refine your copywriting skills, or get a leg up on the competition.

No matter your skill level, one of these apps should work for you.

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