How to make your brand work for you 24/7 without much effort on your side? Eye-catching stickers are one way to draw attention to your business and expand your outreach. But more importantly, it’s a budget-friendly promotion tool that won’t cost you much. Read on to find out how to design compelling stickers for online and offline use!
Whether printed or digital, stickers have a huge marketing potential that a business can benefit from. Let’s see how custom stickers can be useful for your brand.
How do you create unique stickers that are visually appealing and yet tasteful? Do you need different sticker packs for online and offline use? Let’s clear up these and other questions about the intricacies of sticker design!
Roughly speaking, concept is the main idea that your stickers have in common. Since you’re creating stickers to please and entertain your target audience, it makes sense that your designs resonate with your customers’ interests, values, and needs. To better understand your audience, answer the questions below.
Based on your answers, make a list of images, characters, quotes, etc. to put on your stickers.
If you’re creating stickers for both online and offline use, make sure they share the same visual style. Consistency is one of the keys to a successful branding.
Simplicity is rule No.1 when creating stickers, or any design for that matter. The message contained in your sticker must be instantly clear and to the point. Take a look at the fundamental rules to follow when designing a sticker.
Encourage people to learn more about your brand by adding your website URL, social media pages, QR code, etc. on your stickers. Make sure this information doesn’t draw attention away from the main content.
Most messaging apps allow users to upload their own stickers. Let’s see how you can do that in three popular messengers.
Since you can’t create stickers directly in Telegram, you’ll have to prepare them beforehand. Use graphic editors, such as Adobe Photoshop, or make stickers online using services, such as Picsart. Here are the basic requirements for Telegram stickers:
To add a sticker pack to Telegram, use the chat bot created exclusively for that purpose. Click “Send message” and follow the instructions.
Users can create and edit their stickers right in Viber. Take a look at the requirements:
For more detailed instructions, go to Viber Knowledge Base.
To add stickers to WhatsApp, it’s best to use special constructors, such as Sticker Maker. With this smart app, you can create up to 30 stickers and upload them to WhatsApp in just one click.
There are two main ways to make printable stickers:
Before getting your stickers printed, here are a few things you need to consider.
Stickers are a simple yet effective promotion tool that can be easily adapted for your business’s needs. To make the most of your branded stickers, follow these steps:
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