Branded mugs, notebooks, and yoga mats are all great tools for reminding clients of your brand. To make the most of this promotion method, you need to learn how to choose the right products, come up with a professional design concept, and meet certain technical requirements. Read on to find out how to do that and elevate your promotion strategy.
To make your printed designs look exactly as you want them to, you need to make sure they meet some crucial technical requirements.
CMYK and RGB are the two major color schemes that are used on a global level.
The CMYK model is used for print. This scheme is made of four colors: cyan (blue and green), magenta, yellow, and key (black). CMYK inks are applied onto a surface in tiny dots that blend together to create a solid image.
As for the RGB color model, you can see it on the screen of your gadgets. The scheme got its name from the first letters of the colors that make it up: red, green, and blue.
Takeaway. Before getting your products printed, make sure your logo file is using the CMYK model. Otherwise, the colors will display incorrectly in print. You can easily convert your file into the CMYK format in any graphic editor.
The two most popular file formats include raster (PNG, JPG) and vector (PDF, SVG, EPS, AI).
Raster images are made of a certain number of pixels. You can’t resize a raster file without losing quality. The pixels will inevitably stretch, creating a blurry image.
Vector graphics resemble mathematical formulas. Vector images consist of geometric figures and connecting lines. When you’re enlarging a vector image, the graphic editor automatically changes the dimensions of the image, thus saving its quality.
Takeaway. Vector graphics are recommended for print use. If, however, you’re not planning to change the size of your image, you can go ahead and use the raster format.
On the ZenBusiness Logo Generator site, you can get a logo in both raster (PNG, JPEG) and vector (PDF, SVG) formats. All you need to do is to create a logo and choose the pricing plan.
The background image of your logo can be colored or transparent. A colored background is an additional square or rectangle around your image. Most of the time, this geometry tends to look disorderly and unprofessional (except when it matches the surface) and limits the use of your logo.
Takeaway. For your printed image to look professional, it needs to have a transparent background. You can edit it yourself in Photoshop. If you’re creating a logo with the help of online generators, you’ll get an image with a transparent background from the start.
Resolution is a vital characteristic of raster graphics that shows how many pixels are contained in one inch of the image. When speaking about resolution, designers are using the term DPI (dots per inch). If you have a large image to print, it needs to have a high resolution so that the picture looks sharp and crispy.
Takeaway. Create or download your raster file in the highest resolution to be able to use it for any purposes.
How to choose the right product for branding purposes? What things to consider when crafting a design? Continue reading to get answers to these and other crucial questions!
It’s always a good idea to brand stationery products that your business partners and clients are using on a daily basis. Here are some examples:
Be sure to pay attention to the following things:
You can order branded stationery in bulk, and other promotional items, through distributors like Quality Logo Products. Their customer service team offers free artwork assistance, so they’ll take care of the logo placement on your items and make sure the design is easy to see and spaced correctly.
Promotion flyers are a surefire way to draw the attention of potential customers and help them remember your brand. With a smart brand identity, you can make this task easier for your target audience.
Think about the iconic Golden Arches that McDonald’s is putting on gigantic highway billboards. When printed on posters, your brand logo must be instantly visible and visually attractive. Here is what you can do to achieve that effect.
Choose the products that your target audience can find useful:
Here are some tips you might want to consider.
T-shirts are, hands down, one of the most commonly branded products. Regardless of whether you’re launching a T-shirt business or crafting unique merchandise, you need to do a lot of preparation work.
When talking about excellent examples of branded packaging, the first thing that comes to mind is the Amazon boxes with the iconic arrow/smile logo and a slogan that says “Delivering smiles to your doorstep”. If you want your company logo to have a strong emotional effect on your target audience, you need to think about a bunch of things.
Think about what products your customers and business partners might find useful. Make a list of products that:
If you’re selling chocolate or cakes, it’s a good idea to print your brand logo on mugs, plates, and napkins. If your business has to do sports accessories, your customers will probably be happy to get branded towels or water bottles.
Based on the products that you’re using, you can adjust the color and size of your logo.
Once your logo design is ready, you’re all set to print it on your products, right? Not so fast, though. First you need to make sure your logo will look good in print.
Let’s see the two main options available to you.
Distributing products with your logo is a budget-friendly and effective way of promoting your brand. To make the most of this advertising technique, follow these simple steps:
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