For a marketing and advertising agency, a logo is an efficient tool that can showcase its real potential and competitive advantages. It’s a nonverbal way to make your audience believe that your company has the expertise to help their business grow. If a marketing agency can create a clever emblem for themselves, they’re sure to build a good public image for other businesses.
What companies use?
Accenture Interactive, a top-tier marketing agency, uses a visually concise symbol that resembles a mathematical symbol. Its signature feature is a smart combination of gradients. Another market leader, PwC Digital Services, opted for an abstract pattern consisting of thin lines. The Deloitte Digital agency has a text-based logo design with a minimalist colored dot. The Japan-based marketing agency Dentsu uses a simple black font against a white background.
How to choose the right elements?
Marketing emblems come in a variety of visual styles. Marketing agencies mostly use abstract images that convey the ideas of progress, growth, reliability, and professionalism. Businesses tend to experiment with typography solutions, patterns, and trendy visual effects. Marketing agencies give preference to catchy color schemes that instantly grab a viewer’s attention. Companies with a more solid positioning use 1-2 colors, mostly shades of blue. Whatever colors you choose, your palette must speak to your audience on a subconscious level and translate easy-to-understand meanings and concepts.
Logos created by ZenBusiness
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