8 Hallmarks of a Good Podcast

Podcasting is a great way to show off what you know about your industry and build credibility and loyalty among your customers. If you want your podcast to make a good impression with your listeners, check out these eight hallmarks of a good podcast.

There are many, many things that separate a “good” podcast from all the rest. Here are a few to consider…

Recording Quality

The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.

Sound Balance

Adding background music polishes a podcast, but be careful that the music does not overpower the primary content. The background music should be subtle and not distracting. Create a balance that does not compromise the quality of the recording. Also, be sure that the music is not the focal point of a podcast show, unless the topic is about the music — the emphasis should be on the primary content, and not on the musical arrangements.

Voice Inflections

Use voice inflections to indicate feelings and emotions. Do not use a monotone voice, as that will seem as if it just drones on and on.

Listeners want to hear passion and expression in the speaker’s voice, and they want to know that the speaker is actually interested in the subject being discussed.

Podcast Ramblings

If the podcast is primarily an audio dialogue, keep to the point, and do not ramble. Listeners certainly do not want to hear the same thing over and over, so make the points and then move on!

Colorful

The podcast should have personality. Keep the podcast colorful and engaging.

Podcast Structure

A structured podcast requires timing for intervals, as each segment in the podcast is important. Create a format and structure for podcast shows and stick to it!

Edited Audio

Edit the audio file and remove any segments that are not polished. Also, remove any audio content or background noise that is unprofessional or unnecessary.

Consistent Podcast

It is critical that the podcast show be consistent from day to day, or week to week. Subscribers will have an expectation based on previous shows, so try not to deviate too much from the original format or show themes. Subscribers will expect consistency, so don’t wander too far from your basic format or theme.

Test URLs

Be sure to test the podcast after uploading the file, to make sure there are no URL typos or problems.

Subscribe To The Podcast

Be sure to subscribe to your own podcast, so you can see and hear exactly the same thing that your listeners do. It can often be an eye opener!

Get started image

Ready to get started?

Get the expert support you need

Start Now

Related Articles

The 7 Secrets of Internet Marketing

by Michael Fleischner, on June 01, 2023

Logo Maker: A Step-to-Step Guide to Create Logos Using Artificial Intelligence

Team ZenBusiness, on June 01, 2023

Brand Strategy for Your New Business

by Tim Parker, on June 01, 2023

Copywriting Tip: Opening Sentences that Close the Sale

by Karon Thackston, on June 01, 2023

How to Use Lead Magnets for Attracting More Email Subscribers

by Nina De la Cruz, on June 01, 2023

6 Email Mistakes That Cost You Money

by Kelley Robertson, on June 01, 2023

Start Your $0 LLC Today